Peter Short Email & Phone Number

Durban, KwaZulu-Natal, South Africa

Responsible for the sales and distribution of the Lion and NSP range of products into the Global Market. Locate and appoint Distributors that will be best suited to represent the business’ products and who will be capable of achieving all goals and objectives set. Develop and implement strategic plan for each market.Modus Operandi, after Market Strategy.

Blantyre, Malawi

• Manage sales budgets & forecasts.
• Develop and implement effective sales strategies in order to expand company's customer base and ensure strong presence in existing market.
• Identify market shifts and competitor movements and develop strategies to address.
• Identify & develop new potential customers and new & emerging market opportunities.
• Build and promote strong, long-lasting customer relationships with existing & potential customers.
• Analyze sales data and trends.

Malawi

• Sales budgets, annually, quarterly and monthly.
• Gathered information on competitor activities and market trends to enhance strategic decision-making.
• Developed and maintained relationships with customers and suppliers through continual communication.
• Managed three Sales Agents, Wholesale, Bottom-end and Modern Retail.
• Employed and trained all Merchandisers on aspects of in-store merchandising. Set-up cluster-style merchandising.
• Effective use of POS by category in all stores.

Lusaka, Zambia

• Set and reviewed sales targets for Sales Reps.
• Weekly sales meetings.
• Monitored call sheets on all Sales Reps and Merchandisers to ensure Route to Market was adhered to.
• Developed relationships with Key Customers and worked closely with Sales Reps for achieving of sales budgets.
• Regular training with Sale Reps and Merchandising on Sales techniques and Merchandising standards. Training with Sales Reps whilst in field.
• Key accounts, setting and maintaining promotional grid annually, quarterly and monthly.

Lusaka, Zambia

• Set-up new partnership business, employed and trained five full-time employees.
• Developed and maintained relationships with South African Suppliers.
• Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
• Set and monitored annual sales budgets across Suppliers to ensure growth within the Business.
• Responsible for financials of Business with reporting structures to Partners based in SA.
• Key accounts, maintained promotional grids with all Suppliers.

Johannesburg

• Responsible for the Southern cone of Africa including Angola, Zimbabwe, Zambia, Malawi, Mozambique, Namibia, Botswana, Swaziland and Lesotho.
• Located and appointed an Agent that would be best suited to represent the Company and who would be capable of achieving all goals and objectives set.
• Traveled extensively to all regions and directly assessed the Agents with key accounts to help them achieve targets and implement policies.
• Identified the training needs of Agents and their Staff and executed training plans to meet those needs.
• The swift turnaround of receiving orders to the execution of orders.
• Worked closely with Freight Forwarders for the release of the stock from bond and free store and ensuring that all Legislation was complied with.

Durban, KwaZulu-Natal, South Africa

• This position covered KwaZulu in South Africa and involved management and control of Area Sales Manager and six Sales Representatives.
• Set and reviewed all sales budgets by category by Customer by Sales Rep.
• Weekly sales meetings held with Sales team for monitoring of sales targets and call cycles.
• Managed all Reps expenses both fuel and traveling costs.
• Managed two sales and merchandizing agents who were responsible for both top and bottom ends of market.
• Regional functional budget as well as ad-hoc budget for region.

Durban, KwaZulu-Natal, South Africa

• Set-up the Regional Office in KZN from home as at the time of appointment Energizer had only been operating in South Africa for one year.
• Within 12 months moved from a home-based office to Commercial offices and employed 2 Sales Representatives and a half-day Secretary.
• As Regional Sales Manager, was assigned the responsibility for the whole of the Eastern Cape Region as well as the KZN Region.
• Regional Key Accounts and Game Massmart as a National Key Account.
• Setting and maintaining all Sales Budgets and driving the achievement of these budgets with the Sales team and with the Sales and Merchandising team.
• Presented to Senior Management sales and key account performance.