Peter Sim Email & Phone Number

Singapore

Singapore

Raltron is a Frequency and Timing Device, USA company, based on Crystal and Oscillators Technology. I was hired to manage and develop its businesses in this region with China and India Centric. The direct headcount in Asia number almost 50 with offices in Singapore, Taiwan, HK, China.Besides expansion and growth of sales, Training and motivation of the sales team with join visits to customers and addressing and help solve problems. Backroom operation team in HK and Shenzhen started working closely with Field Sales team making working environment more conducive and highly motivated.Channel partners were a key to our kind of business as our own resources were thin and spread. During this period I developed strategic Channel partners both local and global type, in the various region for India, China and ASEAN emphasising maximum coverage with minimum overlap and a drive towards demand creation and design in. A measurement/monitoring system with some solid planning was set in place by me. The effort pays off as we got into customers and region that we had never engage before. Customers were happier and businesses grew with both depth and width.

Singapore

Lab Grown Diamonds for Mechanical and Scientific Application. Never a boring day with new discoveries along the way working with customers in this frontier industry. Mechanical tooling is a challenge with high volume and stiff competitive pricing but that's the nature of the beast. It's been an interesting and good 2 years laying the foundation and the path for the coming years. We are ready! Let's fire it up!Contine to work and develop value add channel partners in the Asian region of China, Taiwan, Korea, Japan and ASEAN. USA and Europe distributors and reps continue to be the cornerstone to develop our scientific and electronic application. Market is closely knitted and related. Continue to drive for Best in Class in product, service and technical support. The next 6 months will be very challenging to win and convert new customers and discover new application. My team is highly motivated for the big marathon race.

Singapore

The scope of my responsibility covers amongst others, the following:1. Profit & Loss of the organisation.2. Setting Annual Sales Target and Sales Motivational plan.3. Customer Relationship and Channel Networking.4. New Business Development.5. Staffing and Optimal Organisation setup both locally and in the AP region.6. Planning and Strategy for the company for the short and longer The product that we distributed consisted of major Active IC lines such as Freescale (Motorola), Fairchild, Siemens. Other complementary product range that we carried are, Electronic Connectors, Terminals, Cables from principals such as Assmann (Germany), Molex, Tyco, Ranoda , Raltron, Precidip, Samtech, etc.. The strength of my team that I set up then was the ability to add value to customers with our strong design-in capability and application engineering. . In 1998, I brought the company public listing in the Singapore Stock Exchange (counter is Ultro)Between 2005-2009, I spend a good lot of time in China to develop this major market that cannot be ignored. My involvement there was sales, customer relationship development, New Business Opportunities. I set up two offices in China, Shenzhen and Shanghai, staff it up with sales and technical engineers and travel extensively within China on missionary work. The business for the entire company grew year on year from the day of inception hitting a peak of U$40 million/year. My organisational control span 10 offices (China-2, India-2, Malaysia-2, Thailand-1, Philippines-1, USA Indiana -1, Singapore HQ-1) and staffing of more than 80 personnel.