Peter Simpson Email and Phone Number
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Experienced senior marketing and technical professional with a specialisation in subscription processes and platforms. Proven results in a number of disciplines including print and digital marketing, tech and operations. Extensive experience in designing and delivering technical solutions and process improvements (such as payment optimisation) to support the marketing function and increase revenue, improve engagement, grow audience and ultimately, improve profitability.
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Director Of Print And Subscription PlatformsFinancial Times Jan 2024 - PresentLondon, England, GbWith almost 25 years at the Financial Times in various roles, I am currently the Director of Print and Subscription Platforms, with overall commercial responsibility for Print and Digital Edition subscriptions worldwide. In this role, I work closely with circulation, operations, product, and marketing colleagues to ensure the stability of these flagship FT products and drive a return to growth, sustaining the critical advertising revenue they underpin.I also oversee the optimisation of the core subscription engine, which is central to the FT's digital and print subscription business. In this capacity, I collaborate with commercial, product, and technology teams to ensure our operations are strategically aligned and fit for growth. A key focus has been payment optimisation, where I have led a significant reduction in involuntary churn, alongside managing buy-flow, campaign, billing, and pricing features. Most recently I successfully managed the full migration of our print subscription business from a legacy platform to one that sits alongside digital, bringing numerous operational and commercial advantages -
Director Of Marketing OperationsFinancial Times Jan 2016 - Nov 2024London, England, GbResponsible for the management of all systems, processes and core subscription reporting for the B2C print and digital subscription business at the Financial Times. Particular focus on Payment Optimisation processes, having transformed this from a functional cost to a core revenue generating function of the organisation. Also responsible for B2C pricing. Although working across both print and digital products, I have additional specific responsibility for the strategic direction of the print subscription business, ensuring this critical platform remains well-supported and aligned with digital growth targets. -
Director Of Business PerformanceFinancial Times May 2021 - Jan 2024London, England, GbA focus on driving improvements in commercial efficiency through the provision of excellent actionable business insight across all aspects of the B2C marketing of the Financial Times. This involves both leading change in business practice as well as ensuring that all business stakeholders are provided with accurate and meaningful data and reporting to support that change.In this role I also oversee core operational aspects of the business, with particular focus on subscription platforms, processes and payment optimisation (which continues to be a game-changer in the FT’s subscription business performance) -
Head Of Marketing OperationsFinancial Times Jul 2012 - Jan 2016London, England, GbOverall responsibilities include the management of all system support for the B2C marketing team at the Financial Times including a particular focus on Payment Optimisation strategy as well as the migration of marketing operations from legacy print and digital systems to a new Salesforce/Zuora subscription platform. Additional responsibilities include circulation modelling and building and managing flexible marketing reporting tools -
Head Of Circulation Marketing (Emea)Financial Times Sep 2008 - Jul 2012London, England, GbResponsible for all Circulation Marketing activity (acquisition, engagement, retention and operational) for Financial Times subscriptions in the EMEA region. Focusing on improving marketing efficiency through establishing an optimised marketing channel mix maximising the lifetime value of the customers acquired. Specific focus on building better use of more cost effective online marketing channels -
Senior Operations Manager (Us) And Director Of Customer Services (Emea)Financial Times Jan 2000 - Sep 2008London, England, Gb
Peter Simpson Skills
Peter Simpson Education Details
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University Of YorkIt Business Management And Languages
Frequently Asked Questions about Peter Simpson
What company does Peter Simpson work for?
Peter Simpson works for Financial Times
What is Peter Simpson's role at the current company?
Peter Simpson's current role is Director of Print and Subscription Platforms at The Financial Times.
What is Peter Simpson's email address?
Peter Simpson's email address is peter.simpson@ft.com
What is Peter Simpson's direct phone number?
Peter Simpson's direct phone number is +120787*****
What schools did Peter Simpson attend?
Peter Simpson attended University Of York.
What skills is Peter Simpson known for?
Peter Simpson has skills like Digital Marketing, Digital Media, Digital Strategy, Online Marketing, Email Marketing, Marketing, Strategy, Online Advertising, Management, Publishing, Multi Channel Marketing, E Commerce.
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