Peter Simpson Email & Phone Number

London, England, Gb

With almost 25 years at the Financial Times in various roles, I am currently the Director of Print and Subscription Platforms, with overall commercial responsibility for Print and Digital Edition subscriptions worldwide. In this role, I work closely with circulation, operations, product, and marketing colleagues to ensure the stability of these flagship FT products and drive a return to growth, sustaining the critical advertising revenue they underpin.I also oversee the optimisation of the core subscription engine, which is central to the FT's digital and print subscription business. In this capacity, I collaborate with commercial, product, and technology teams to ensure our operations are strategically aligned and fit for growth. A key focus has been payment optimisation, where I have led a significant reduction in involuntary churn, alongside managing buy-flow, campaign, billing, and pricing features. Most recently I successfully managed the full migration of our print subscription business from a legacy platform to one that sits alongside digital, bringing numerous operational and commercial advantages

London, England, Gb

Responsible for the management of all systems, processes and core subscription reporting for the B2C print and digital subscription business at the Financial Times. Particular focus on Payment Optimisation processes, having transformed this from a functional cost to a core revenue generating function of the organisation. Also responsible for B2C pricing. Although working across both print and digital products, I have additional specific responsibility for the strategic direction of the print subscription business, ensuring this critical platform remains well-supported and aligned with digital growth targets.

London, England, Gb

A focus on driving improvements in commercial efficiency through the provision of excellent actionable business insight across all aspects of the B2C marketing of the Financial Times. This involves both leading change in business practice as well as ensuring that all business stakeholders are provided with accurate and meaningful data and reporting to support that change.In this role I also oversee core operational aspects of the business, with particular focus on subscription platforms, processes and payment optimisation (which continues to be a game-changer in the FT’s subscription business performance)

London, England, Gb

Overall responsibilities include the management of all system support for the B2C marketing team at the Financial Times including a particular focus on Payment Optimisation strategy as well as the migration of marketing operations from legacy print and digital systems to a new Salesforce/Zuora subscription platform. Additional responsibilities include circulation modelling and building and managing flexible marketing reporting tools

London, England, Gb

Responsible for all Circulation Marketing activity (acquisition, engagement, retention and operational) for Financial Times subscriptions in the EMEA region. Focusing on improving marketing efficiency through establishing an optimised marketing channel mix maximising the lifetime value of the customers acquired. Specific focus on building better use of more cost effective online marketing channels

London, England, Gb