Peter Sinis Email & Phone Number

Waltham, Massachusetts, United States

Cambridge, Massachusetts, United States

Accountable for commercial evaluation for multiple prelaunch rare disease programs, including forecasting scenarios, valuation analysis and business case presentations. Prepared commercial analysis and recommendations for critical program governance interactions with Executive Leadership to determine viability and advancement.• Developed and managed product profiles, competitive intelligence, market landscapes, market research projects and forecasts; including revenue, patients, pricing and operating expenses.

Weston, Massachusetts

Accountable for shaping and developing newly created regional marketing role to deliver on P&L targets through the execution of targeted marketing initiatives. Reported to Vice President, General Manager of Central Division and held role on Leadership Team.• Helped develop and roll out strategic, tailored marketing plan that maximized regional opportunities. Connected national Multiple Sclerosis (MS) brand/portfolio strategies to local operational priorities for regional guidance and executional excellence, resulting in the Central Division exceeding $1.4 billion target, 0.2% (+$3 million) above annual operating plan.

Weston, Massachusetts

Designed and implemented the HCP medical education brand strategy for Biogen’s lead multiple sclerosis therapies. Gathered market research and intelligence, created promotional materials, trained internal sales teams and external consultants and measured performance to inform effectiveness in a highly prioritized and agile manner.• Developed and launched publication education efforts through multi-channel HCP campaign, including peer-to-peer educational programs, interactive visual aids, print, and digital marketing platforms delivering on KPI targets.Developed and executed patient focused initiatives for the MS franchise brands (TYSABRI, TECFIDERA, AVONEX and PLEGRIDY) that included personal and non-personal tactics, led brand planning efforts, owned relationship with agency of record, managed multiple vendors and the overall patient brand budget. Delivered on US MS franchise annual operating plan targets.• Led omnichannel media tactics for flagship MS therapy; oversaw point of care, SEO/SEM, print, CRM strategy, digital and social media. Managed media agency to ensure multi-channel optimization.

Zug, Switzerland

Led market insights and analytics for EU Multiple Sclerosis business. Managed primary and secondary market research, forecasting and reporting projects. Oversaw multiple pan-European functional meetings and trained local Insights & Analytics teams on procured data and reporting tools.• Led EU+ business intelligence on major cross functional project assigned to build-out reporting for newly implemented CRM system (Veeva) deployed across the EU+ organization, supporting over 450 sales representatives.

Wellesley And Weston, Massachusetts

Provided market insights and analytics for the US Multiple Sclerosis business. Synthesized market intelligence learnings to provide insight to inform business decisions. Generated and reported advanced analytics using secondary data to all levels of the US Commercial Organization, including Head of US Business.

Cambridge, Massachusetts

Responsible for budgeting, month end journal entries, forecasting, reporting activities, systems, auditing, and ad-hoc projects. Utilized analytical skills and accounting principles to analyze financial reports and ensure quality control.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Finance

High School Diploma