Peter Smith Email & Phone Number

Bengaluru, Karnataka, India

Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. Including: inbound lead acquisition and outbound account-based marketing strategy.Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, trade shows, PPC, and more.Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity.Ownership of monthly health plan marketing metrics and goals, reporting on number of budgets vs. actual MQL, conversions, conversion points, and more to both marketing and sales teams.Utilize Marketo platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content offers), and more.Works closely with the Sales leadership on strategy, sales plays, and campaigns.Assist in maintaining sales and marketing data integrity.

Bengaluru, Karnataka, India

Gurugram, Haryana, India

Gurugram, Haryana, India

• Built contact databases, which provided over 10k additional leads to the sales team.• Assisted marketing by developing copy for collateral and social media outreach for over 20 conferences.• Launched a multichannel marketing program by implementing email marketing, social media marketing, and paid advertising to drive leads to the sales team.• Generated $57k of revenue in one day by masterminding the company’s first Cyber Monday promotion and grew this to over $72k for year two.• Developed go-to-market strategies and executed marketing plans for three product launches.