Execution and client management of qualitative market research projects in support of several product launches in the areas of narcolepsy, migraine headaches, HIV, and bladder issues. Development and integration of new qualitative and quantitative approaches to uncover insights, including the impact and role of “habits” in determining and changing behavior.

Strategic consulting and execution of qualitative market research projects in areas including pharmaceuticals, healthcare, and CPG.Responsibilities included client management, proposal development, screener/survey development, moderating interviews, report writing, and development of junior staff. Integrated new methodologies (e.g., eye-tracking, projective techniques) into the qualitative practice. Developed hybrid qual/quant methodologies to extend the value of traditional customer satisfaction measurement.

Executed qualitative and quantitative healthcare research projects for clients across industries, including pharmaceuticals, managed care, financial services, and social media. Developed surveys and discussion guides, moderated interviews, programmed online surveys, managed panel vendors, conducted statistical analysis of survey data (in SPSS), wrote research reports, and provided strategic consultation.

Responsible for business development, project execution, and strategic consulting for clients across multiple industries, including CPG, pharmaceuticals, OTC/consumer health, and managed care. Developed eye-tracking methodologies for website and campaign concept testing (which were presented at the 2007 and 2008 PBIRG conferences), conducted over 600 qualitative interviews (IDI’s, TDI’s, tele-web), wrote both qualitative and quantitative reports.

Responsible for qualitative research in the areas of Managed Markets, Medicare, and Medicaid. Areas of research include access messaging for “pull-through” campaigns, impact of generic agents on future tier positioning of branded agents, assessment of “health and wellness” programs, the impact of rebates and contracting arrangements in the formulary decisions of MCOs, continuity of care from the in-patient hospital setting to the out-patient long term care setting, and stroke prevention in long-term skilled nursing facilities. Other responsibilities include proposal writing, creation of discussion guides, moderating IDIs, TDIs, and focus groups, report writing, presentation of findings, and providing supervision to junior staff members.

Responsible for qualitative and quantitative global marketing research for pharmaceutical company clients, including proposal development, project management, moderating, data analysis, and report writingDeveloped and taught classes across the organization in SPSS, research design, and statistical analysis of data. Extensive global experience conducting and managing global projects in the Latin America, the EU, and Asia.