Peter Smyth Email & Phone Number

Peter is a marketing professional with over 20 years of marketing experience on both the client and the agency side.Peter started his career in 1995 as an investment banker in London. In 1999 he joined BBDO, one of the world’s largest advertising agencies, lured by the promise that the really big bucks were in advertising. He was misled.Peter worked for almost 15 years across three BBDO offices – BBDO Toronto, BBDO Hong Kong, and then I&S BBDO in Japan. At I&S BBDO Peter was an Executive Board member, and headed the Strategic Planning Group developing marketing strategy for Japanese companies in Asia, and international companies in Japan.Peter then moved to the client side. He ran Marketing and Communications for Louis Vuitton in Japan, and then worked as Director, Marketing and Communications for Van Cleef & Arpels Japan - in charge of product strategy, advertising, digital communications, PR, events, and media planning.Peter moved back to Toronto in 2021, and has been taking a sabbatical helping his family adjust to a new country.Peter feels weird writing about himself in the third person.

Listed skills include Relationship Marketing, Marketing Communications, Creative Strategy, Digital Strategy, and 15 others.