A hands-on, strategically minded Creative Director with a deep history of proven results in CPG brand design and development of people, process, and profits.Creative Capabilities:Brand packaging designPackaging structure Brand and corporate IdentityBrand visual strategySocial media design and management360 integrated brand marketing Brand styleguidesCopywriting and conceptingProduct and brand namingInnovation ideation Product line and shelf strategiesPoint-of-sale and merchandisingPrint and on-line advertisingShopper marketingWebsite designManagement capabilities:Positive leadership inspirationComprehensive creative directionCross-functional group managementAgency process designStaff recruiting, mentoring and trainingSales and new business proposalsProject estimating and budgetsHands-on digital design and production skills:Adobe Creative Suite CC- Photoshop- Illustrator- InDesign
Listed skills include Packaging, Creative Direction, Integrated Marketing, Brand Development, and 27 others.