Peter Sparrow Email & Phone Number

• Full P&L accountability for all sales in the UK & Ireland
• Member of UK Leadership Team
• Member of the Bahlsen Sales Exec Committee
• Accountability for branded and customer own brand sales
• Accountable for sales to Multiple Grocer, Convenience, Discounter, High Street, Wholesale and Route To Market customers

• Full P&L accountability for all sales in the UK & Ireland
• Member of Exec board of Directors
• Sales lead on Ferrero integration workstream
• Accountability for branded and customer own brand sales
• Accountable for sales to Multiple Grocer, Convenience, Discounter, High Street, Wholesale and Route To Market customers

• Full P&L accountability for all sales in UK & Ireland
• Member of European business unit board of Directors
• Experience of complex joint business plan and trading agreement negotiations with top 4 multiples
• Experienced in branded and customer own brand sales
• Inspirational leadership of UK&I Sales team
• Led the creation and implementation of 3 year sales strategy

Full P&L accountability for all Multiple Grocery, Discounter, High Street & Convenience business in the U.K and all sales in Ireland

Full P&L accountability for all non multiple grocery business in UK (Convenience, Wholesale, Cash & Carry, Discounters and Foodservice channels) and all sales in Ireland

• Member of St Ives plc Executive Committee with overall responsibility for account management and customer service provision across 6 operating companies with a total group sales of £450m
• Implemented new strategic account management ways of working to provide first class, industry leading account management & continuous product improvement to ensure a saleable and sustainable USP for St Ives
• Project directed the bid for Royal Mail print management contract, the largest single print… Show more
• Project directed the bid for Royal Mail print management contract, the largest single print management contract ever awarded worth £250m over 4 years. Managed all aspects of the bid, led all formal presentations and.

• Account Director (Woolworths Customer Team) 2004 - 2005
• Delivered annual sales of £70m
• Developed customer strategy for mutual, profitable confectionery category growth of 5%
• Drove sales and share in 2004 (+3%) and 2005 (+5%)against a backdrop of 7 consecutive years of decline
• Managed, coached and developed a team of 8. Set team and individual KPI’s, monitored performance, wrote PDR’s and delegated responsibility to grow capability and achieve a multi tasking… Show more Account Director.
• Managed, coached and developed a team of 8. Set team and individual KPI’s, monitored performance, wrote PDR’s and delegated responsibility to grow capability and achieve a multi tasking teamChannel Controller - Cash &.

• National Account Manager (Somerfield/Kwik Save/Morrisons)
• Combined accounts worth £54m delivered sales turnover - £33m contribution, average 9% Customer Investment
• Produced forecast and business plan to drive sales and profit in line with target
• Managed the strategic alliance partnership between Somerfield & Cadbury working across all aspects of the supply chain including Buying, Marketing, Distribution, Consumer Insight, Inventory Control, Forecasting and.
• Managed the strategic alliance partnership between Somerfield & Cadbury working across all aspects of the supply chain including Buying, Marketing, Distribution, Consumer Insight, Inventory Control, Forecasting and.
• Delivered the confectionery “Perfect store” concept. This was a Category initiative concentrating on ranging, merchandising, segmentation and signage.

• Trade Channel Manager (Grocery)
• Managed Grocery promotional programme from concept to implementation. Influenced the allocation of account specific £42m budget spend and volume targets
• Developed, presented and implemented planned trade channel strategy. Wrote and presented reviews and market future plans to the trade. Senior In-Store Marketing Manager - 1995 - 1996Senior Sector Display Manager.

Worked in a number of field sales roles managing stock, order, merchandising & display for key Wholesale, Cash & Carry and Grocery outlets.Gained promotion to Key Account Executive working as part of the Asda account team focussing primarily on the development and management of own label crisps and snacks.

Joined Cadbury Typhoo Ltd as a commercial trainee and enjoyed several 6 month placements across key commercial functions, namely Logistics, Brand Marketing on Cadbury’s Smash and hot beverages such as Cadbury’s Drinking Chocolate, Cocoa and Bournvita, buying and latterly field sales.As a field sales representative I managed stock, order, merchandising &.