Peter Steer Email & Phone Number

Elevage; 'breeding, raising, culture", [wine] to 'bring up' a young wine. We created the Elevage Barrel to sit with & alongside traditional oak barrels. Delivering the absolute highest wine quality, with low a carbon footprint, lower costs, less labour and easier to use. Improving use & outcomes for the winemaker and winery - and at the same time, consuming less of the worlds resources.

Melbourne, Australia

Led the development team that patented, created, developed and launched a world first 'reinvention' of ultra high quality wine ageing. Creating the unique, oxygen-permeable polymer barrel that accurately delivered oxygen at the exact amounts required for superior elevage - and in the process greatly reducing the quantities of old growth, high cost, forest oak needed. Delivering quality, lower cost and ecological benefits.Grew from a garage to a globally operational brand capitalised at $12M. Raised capital via mix of debt / equity and led the transition from a private to public company.

Melbourne, Australia

Led very satisfying developments including- Strategy- Business and sales development (Australia and internationally)- New product development- Systems development (incl IT)- Quality improvementGalli Estate has an established, visible & respected presence in the market today. An amazing achievement for such a young company in this hyper competitive, long term consumer wine market.

Central Victoria

The focus of this role was driven by the sudden, changed environment in the Australian wine industry from a growth orientation in the 1990's to market maturity in the early 2000's. Taltarni was one of many Australian wineries in an industry where the environment and rules were rapidly changing. These changes in turn drove the need to develop and adopt new ways of approach to the market. Key to this role was the development and implementation of a new strategic direction, brand positioning and a focussed uplift on new product development and operational performance. IT and communications infrastructure was improved, with the introduced an integrated MRP system to improve data integrity and visibility - driving financial performance and control. This was combined with substantial upgrade of internal / external communications capacity.A focus was put on further improving viticulture and winemaking to drive quality and new product development. A refresh and repositioning of the Taltarni brand in the market was driven by the establishment of an internal PR team to manage a comprehensive rebranding / brand identity program involving branding, marketing, PR and media campaigns.Finally, route-to-market was reviewed and realigned.Underlying these changes was a strong focus on recruitment, team building and professional development, to improve and lift staff cohesion and performance. All supporting the professional, outward looking and highly competant organisation it is today.

Master Of Business Administration (Mba)

Doctorate Of Business Administration, Marketing, (Incomplete)