On behalf of Ford Motor Company brands, identify and negotiate multi-year relationships with core lifestyle partners and their brand(s) to improve attitudes toward Ford nameplates and future vehicle purchase intent. Working together, leverage our partners' mutli-channel communications platforms to create engaging original content and "high viz" activation plans that intercept, breakthrough and connect with the lifestyle passions of Ford's vehicle line targets. And finally, continually improve the analytics we employ to set objectives and measure success from attitudinal measures, to generating handrasiers to vehicle sales and overall program ROI.Specialties: Negotiating with partners and contract preparation; receiving good value for money.Branding and product integration within channel marketing communications plans.Program analytics.