Peter Stuhr Hollænder Email & Phone Number

As the technical owner and data specialist for our Salesforce Marketing Cloud (SFMC) system for one of our business units, I am deeply involved in optimizing SFMC’s functionality. My responsibilities include enhancing data management through the development of data extensions, designing SQL-based automations, and engineering solutions that streamline business operations. A key part of my role is to ensure efficient ETL processes and maintain robust data pipelines, while also focusing on optimizing our processes and ensuring a well-structured and accessible data environment. I am particularly committed to making the system more user-friendly, enabling end-users to interact with it more effectively and efficiently.

Frederiksberg, Capital Region, Denmark

• Specialized in analyzing core business data to uncover areas for improvement across various departments.• I played a pivotal role in analyzing business requirements and data, providing strategic guidance to IT teams for optimal solution development.”• Expert in utilizing Power BI for developing comprehensive BI dashboards for commercial, operational, and technical analysis.• Demonstrated proficiency in DAX language and SQL, enhancing data modeling and report functionalities in Power BI.• Proactively guided departments in understanding and acting on data insights, primarily through advanced visualization in Power BI reports.• Designed and delivered over 40 BI reports, emphasizing visual appeal, user-friendliness, and data relevance.• Collaborated closely with Data Engineers to ensure optimal data availability and structure for analytics.• Managed and prioritized tasks for Data Engineers and Data Consultants, ensuring efficient use of organizational data.• Continually developed new dashboards in collaboration with internal stakeholders, focusing on improving internal processes and profitability.• Focused on crafting standout reports, showcasing exceptional skills in data presentation and Power BI report design.

Frederiksberg

Main priorities:• Proactively analyse business data to investigate where the business can improve on a continuous basis. • Visualise business data by building BI reports utilising data from core systems. This includes, but is not limited to, leads, pipeline, sales, churn and nps.• Measure marketing value, impact and contribution and report on this• Present recommendations for business improvements to Marketing Director, CEO and if needed other relevant stakeholders.Development and maintenance:• Responsible for developing, maintaining and support of LanguageWires CRM system.Other tasks:• Responsible for sharing relevant news and information on internal BI Boards in all regions. • Closely in cooperation with LanguageWires Marketing Automation Specialist and Website Manager.• ADHOC tasks.

Frederiksberg, Region Hovedstaden, Danmark

- Responsible for developing, maintaining and support of LanguageWires CRM system.- Responsible for sharing relevant news and information on internal BI Boards in all regions.- Responsible for NPS reporting every month.- Responsible for marketing reporting such as Website traffic, SoMe, Lead gen, Emails.- Responsible for setting up BI reports for the business in general. This includes reports about leads, pipeline, nps, new customers etc.- ADHOC Data analysis of business data and providing recommendations.

Frederiksberg, Copenhagen

- CRM Dynamics SuperUser, configuration- CRM Dynamics Support- SEO tracking- Data analysis

Næstved

Næstved

Næstved

Cand. Merc. Emf (Økonomisk Markedsføring), Kandidat

Bachelor I Erhvervsøkonomi, Business/Managerial Economics

Finansøkonom, Business/Managerial Economics

Gymnasieeksamen, Mathematics