Peter Te Koppele Email & Phone Number

Mill

NRF is a leading manufacturer and distributor of automotive aftermarket products in the field of heating, cooling and air conditioning products.As a pricing analyst I am responsible for NRF’s pricing strategy in the aftermarket. Optimize pricing, sales and margin for 8 business units and 15 sales regions. Advise sales on pricing and create a transparent structure to make it possible to make the best business decisions on pricing.

AZ Hollink is a specialist in couplings and brakes for the power transmission. As business analyst my main responsibility was developing and executing market analyses in cooperation with the sales department for new target markets. In addition I was responsible for developing a new price strategy and structure, setting up a new website and the implementing a new ERP system (Multivers Extended) and organising exhibitions. Next to this I was quality manager for ISO 9001.

Saint-Gobain Abrasives is the global market leader in abrasives. As a market analyst I was responsible for initiating and developing market analyses improving existing market positions and developing new markets. Part of this job was formulating and implementing market plans in consultation with the sales department based on these analyses by means of product range setting, price and distribution policy and the development and implementation of catalogues and promotions within the frameworks of Saint-Gobain’s European marketing policy.

As market manager I was responsible for consumer products (DIY stores). Task areas herein were in cooperation with sales and customers evaluating assortments, developing new products and assortments, developing product presentations and optimising logistics from factory to retail store. Part of this logistical optimisation was also outsourcing a number of product lines. In this period I also worked on a number of other sales/marketing projects such as developing a new discount structure and replacing Saint-Gobain’s local Dutch assortments in the market by a new European product range.

Brand Platform Development was a European initiative to reduce the European brand portfolio of 40+ brands to 4 main brands. The goal was to become more effective and efficient in the future in terms of marketing, sales and logistics by managing less but stronger brands. Within this project I particularly worked on analysing Saint-Gobain’s assortments and price/quality levels in different countries and advising on new assortments, pricing, and packaging for SGA future core product ranges. This project was a joint project of European product management, marketing, supply chain and sales.

As product manager consumer markets I stood at the basis of developing and maintaining assortments for the consumer markets (DIY stores) and distribution markets (professional hardware). Next to Saint-Gobain’s own brands a very important part of this job was to develop private label ranges. After developing product concepts for the Dutch market I switched to the Intercompany Service Department and introduced these product lines tot Saint-Gobain’s foreign sales offices.