Peter Theodoropoulos Email & Phone Number

Vancouver, British Columbia, Canada

• Manage multiple Acquisition Channels and teams with budgets of up to $50M per year, leading to 10% annual new customer growth.
• Team with the CMO to develop annual marketing plans, budgets and campaigns.
• Data-driven analysis to guide C-suite decisions related to new customer acquisition, marketing strategies, new brand launches, brand awareness.
• Manage Media team with a $10M annual budget Develop and executing media strategies. Execute marketing campaigns across multiple channels including print, television, radio, digital and digital out of home. Work with.
• Manage the growth of a mature (15+ years old) multi-brand affiliate program, growing 10-20% YOY, driving new customer acquisition. Annual payments budget over $50M.
• Work with the channel CRM teams to create new customer acquisition campaigns and improve customer retention, improving lifetime player values and cross-promoting brands.

Worldwide

- Manage online digital marketing campaigns related to five online casino brands.- Expand the program by building new strategic relationships with marketing partners.- Strengthen existing relationships through proactive account management.- Regularly monitoring campaign performance as well as compiling and submitting campaign performance reports..

- Manage all aspects of Affiliate related marketing initiatives for a total of four online casino brands.- Work directly with marketing partners to improve traffic including new sign ups, downloads, and depositing players- Use web analytics to enhance program results- Build and maintain relationships with marketing partners- Represent the company at trade.

- Manage LinkShare Affiliate Network program for Coastal Contacts, Inc.- Build relationships with Affiliate Partners to expand product promotion.- Forecast earnings, expenses and ROAS for the program.- Create and manage Bing/MSN ad Center campaigns. - Represent Coastal Contacts at trade shows and industry events.