Director Of International Marketing
Stamford, Ct, Us
• Expanded Daymon business into mainland China by heading the brand strategy development for new customer Lianhua (www.lhok.com), China’s largest domestic retail group (US$3.1B) with interests in the hypermarket, supermarket, and convenience store channels. Developed and launched two brands in late 2004, 联华佳惠 (Lianhua Jiahui), and 联华创造生活 (Lianhua Better Living).• Leveraged brand equity and consumer insights to lead brand management and creative team to develop the optimal 3rd generation brand identity and package design strategy for client AEON, Ltd.’s brand, トップバリュ (Topvalu) helping extend total food, non-food, general merchandise and apparel sales to an estimated US$1.7B in 2005.• Successfully led consulting team to reposition Dairy Farm International’s existing own brand 特惠牌 (No Frills) with US$24M in sales. The brand was relaunched in mid-2005 with an updated package identity and marketing campaign, Something to Smile About, the New No Frills, creating a true Pan-Asian brand driving an image of price leadership and quality in all markets.• Led cross-functional consulting team in developing brand strategy for the Dairy Farm International Health & Beauty division’s own brands, accounting for US$20M in annual sales. The repositioned Manning’s own brand strategy was successfully relaunched across Southeast Asia in 2005 supported by a new brand, reengineered quality, and a marketing campaign, Trusted for Life.• Headed marketing strategy development team charged with renewing South Africa’s Massmart Group’s exclusive distribution contract with Black & Decker. Successfully created and pitched branding and marketing strategy, Make it Your Own Home in the New South Africa, to Black & Decker executives completing the renewal of contract and annual US$2M marketing budget.