Regional Sales Manager
Current•Execution of regional sales programs and new item launches to increase sales and grow the business within Texas and Eastern United States. Create a sales and marketing plan mapping out budgets, sales and management needs in respective geographic region. Utilized data tools to assist in reporting performance of focus sales activity as part of annual planning. •Increase company sales through business to business sales; attend trade shows, effective broker management and the efficient use of trade spending.•Effectively work with a broker network in a geographic area involving chain and independent grocery customers, wholesalers, distributors and responsible for national accounts.•National Broker Network accountability; Set and track broker objectives and budgets. Link company products, policies, marketing programs and tools. Manage marketing promotional events, ads, new product launches, program's and schematics. Assure retail executions. •Trade Spending Tasks; Design effective market and customer specific spending plans within company guidelines. Provide clear, advance, documentation of promotional commitments and objectives.Track marketing promotional effectiveness after events. Manager personal travel expenses.