Peter Thornton Email & Phone Number

Auckland, Nz

Wellington, New Zealand

Wellington, Wellington Region, New Zealand

New Zealand

Auckland, New Zealand

Auckland, New Zealand

Role • Designed and executed the Communications Strategic Plan • Responsible for all media enquiries, host broadcast commitments and sponsor obligations • My role included all aspects of media management from sharing our success with the world to managing crisis situations to ensure our media performance is balanced and considered • Direct report to the NZF CEO and Head Coaches and their communications advisors • Responsible for All Whites / Football Ferns media schedules both home and abroad, and SKY broadcast relationship• Management of all marketing campaigns, social media content and brand Achievements• Developed a clear Comms Process and Comms toolkit (Media Schedule, Morning Reports, Media Briefs, Key Milestones, Commentators Group) which was been highly effective for internal Comms• Alignment of Key Media stakeholders in the game – Federations, NL Clubs, SKY TV, Football Foundation, Sport NZ• Management of NZF’s Comms during Crisis Management of 2018, Comms Advisor to ExCo during this period Comms, Risk Management at all times• Created and managed our Marketing / Comms Team (went from two members to five in three years) which achieved great results on relatively low budget and resources • Led all of the creative, marketing and communications planning on the All Whites’ FIFA World Cup qualifying game against Peru, which attracted the largest audience in NZ Football history, and the Marketing plan for the Football Ferns home game v Japan (largest female audience)• Leader / manager of fortnightly EDM which is sent to football community (130k+ subscribers) • Creative lead for the For The Fern marketing campaign for the Football Ferns and achieved a campaign which promoted the brand, and grew our social media following

Auckland, New Zealand

Auckland, New Zealand

Role • Responsible to lead all Comms, PR and Media initiatives with key sponsors to Board of Directors reports to speech writing for our Chief Executive, Comms Risk Management • Managing all aspects of Public Relations of New Zealand Golf including all earned media • Editor and Manager of all content on www.golf.co.nz on a daily basis. • Media Manager at NZ Men's and Women's Opens. • Conflict control. Responsible for diffusing stories of conflict or controversial nature. • Working with the Marketing Manager to ensure all sponsors initiatives were met at every event • Every aspect of tournament reporting – press release, radio live crosses, social media, video footage and also running of the tournamentAchievements• Implementation and management of a comprehensive communication plan which transformed the way we communicate both internally and externally. • A 100 per cent record of never missing a deadline of a press release for tournaments or initiatives in three years at NZ Golf, often reporting on many events at the same time • Incorporation of television background to have much more presence on the national golf shows and also the networks news.• Successful PR and marketing campaigns. Creative lead for the Award Winning Love Golf Campaign and all marketing and digital collateral assets • Creator of Case Studies of Good Practice to address the trend of declining golf club membership across New Zealand

Auckland, New Zealand

Auckland, New Zealand

Post Graduate Diploma In Journalism, Communication And Media Studies

Education record