Daniberica er opstartet august 2024 og importerer fødevare af høj kvalitet fra den Iberiske halvø, Spanien og Portugal. Det er målet at finde spændende produkter og agenturer, som kan tilbydes til f.eks. restauranter, specialbutikker, supermarkeder og fastfood kæder.

Toft Consulting blev grundlagt i marts 2013 med målet om at hjælpe små og mellemstore virksomheder fra Europa til at blive etableret i Latinamerika. I dag er Toft Consulting en konsulentafdeling, som udover at hjælpe virksomheder med at etablere sig i Sydamerika og Sydeuropa, også hjælper mindre danske virksomheder med rådgivning, specielt indenfor; Salgsstrategier, Salgsprocesser, Opbygning af salgsteam, Udvælgelse af salgskanaler, samt implementering af handlingsplaner.

“Toft Consulting is building up and maintaining the distribution network for small to medium sized companies, who are supplying food processing plants in Latin America with high technology products.”When small to medium sized companies want to enter the South American market with their product range, they often face the following problems:- Low knowledge of the South American culture and mentality- Very time consuming to build up distributors network in South America- Low transparency level working with local distributors. - High travel costs and long travel time from Europe to South America- Language barrier: Spanish/Portuguese vs. English- Communication delays due to time difference- Difficult to receive reliable budget and forecast figures. Tasks- Build up and maintain the agent network in South America- Responsible for the daily contact with the agents.- Define strategies in corporation with Mother Company- Prepare and present yearly business plan for South America- Agree budgets with each agent for all industries- Participating in final negotiations in key projects- Support agents in improving sales figures- Yearly training of agents sales teams- Developing markets in agreement with agents.- Visiting in Local Exhibitions.- Support on service issue- Support on financial issue like account receivables and customer situation

Marel Chile March 2009 - March 2013As General Manager for Marel Chile I was responsible for the sales and service business in the fish, meat and poultry industries and in the countries Chile, Peru, Bolivia, Ecuador, Colombia, Venezuela and Central America, (except Mexico). I was responsible for setting the goals and strategies for the region as well as developing the sales and service business in the region. Chile was the existing market mainly focusing in the salmon industry, while especially Ecuador, Colombia and the countries in Central America were emerging markets, where both short and long term strategies were set in order to develop the area. For Chile one of the main strategies was to put high focus in Software solutions in order to optimize production yield and traceability. Furthermore both the meat and the poultry industry became new focus areas.For Ecuador, Colombia and Central America the main strategy was focus on a number of key products inside the huge product range of +200 different products.Since 2009 Marel Chile more than tripled the revenue as well as turning out to be one of the most profitable subsidiaries in the Marel Group worldwide. Some of the key words in order to make this turn-around in Marel Chile are focusing in team work, coaching of employees, cost optimizing and correct balance in the organization between front liners and back office people.

As General Sales & Service Manager I was responsible for building up the Portuguese market in all industries (fish, meat and poultry). Furthermore I got the responsibility to build up and develop the service business and define company service concepts, which later were introduced worldwide.During the 5 years in Marel Portugal the yearly turnover went from 0 Euros to 5.500.000 Euros. Marel Portugal developed to be the most profitable subsidiary in the group based on EBIT. The organization went from 1 employee in 2005 to 9 employees in 2008, split out in Sales, Service and Finance. Marel Portugal presented the highest Service revenue per FTE “Full Time Employee” in the group.

As the Sales Manager in Scanvaegt Spain (Part of Marel Group since 2006) the main focus strategy was to attack the fish industry and the Marine industry especially in the part of Spain. The main task was to service existing customers as well as develop the market with new products and solutions. The responsibilities included preparing and present the yearly sales budgets, and participate and present the yearly business plan in corporation with the management team. Furthermore I was appointed to do training of Sales Managers and Area Sales Managers in Brazil and Chile introducing new product concepts and trends.Sales of 18 full automatic grading systems for the marine industry of total 2.500.000 EurosSales of more than 40 big processing solutions for the fish industry with a total of more than 5.300.000 Euros4 years in a row completing the sales budgets