Peter Tonning-Olsen Email & Phone Number

Alesund, No

Ålesund, Møre Og Romsdal, Norway

Norway

As one of the fastest growing start-ups in the Nordics, Carla approached me to head up their go to market and market launch in Norway. Due to circumstances in the market, we engaged a asset lite approach to the market penetration in a true "start-up" spirit. My role required me to:- Identify and quantify B2B and B2C opportunities in the market to create a solid business plan- Forecast clear P&L plans for various entry strategies - Establish Business opportunities with Key Accounts B2B and grow Carlas awareness in Norway (sales)- Sign business agreements with large Corporations, SLA/MSA & tenders.- Plan for product roll-out Norway (Webpage, backend IT systems)- Real estate lease and negotiations- Hire Talent- Collaborate with founders and Stockholm HQ team to get Carla Norway all the way up to the ready-to-go stage, which we did but the expansion was paused.

Norway

Rejoining Tesla, I was tasked with making the used cars retail and remarketing department operate in accord with the overall business. In collaboaration with market leadership and HQ teams we changed the strategy for used cars, merging and creating new teams, melting used cars into the overall daily operation. Over the two years, we achieved a lot:- Steady Profit achieved, both in own brand and remarketing off-brand- Significant growth in market share of Used Tesla, taking position #1- CSAT raised to same level as new cars- All of the above scaled to work in operationally in 14+ locations- Implementation of ‘pricing bot’ open to all- Setting up new strategic partnerships and collaborations

Ålesund

With a almost 90 year old history, and having recently been acquired by new owners, I joined Christie under the new CEO as Sales&Marketing manager.Decoding (for me) a new industry and inventing a strategic and structured sales process from scratch, was my main contribution. This helped order reserves and profits reach record levels, and enabled planning and forecasting to become more exact and actionable.

Oslo Area, Norway

Sr. Manager role with 5 Store managers reporting into me and I reported to the Regional Director. My area covered ~60% of sales revenues in the market.In this critical scale-up phase, my responsibilites were sales teams development, sales performance, sales development, planning and forecasting.During 2019 I was part of the leadership team that 2x’d deliveries YoY establishing Tesla as a contender among the top 3 OEMs Norway.

Norway

Associate Manager for the Norwegian Marketing team, reporting to the Regional Marketing Manager for the Nordics, and working closely with the Norwegian sales leadership team. Responsibilities include maintaining a high activity level for the market, reaching planned goals in terms of physical events and digital, working with specific budgets and targets, be an enabler for the success of my team and the market in total.

Oslo-Området, Norge

Marketing Specialist for Tesla Norway, reporting to EU Marketing and and the Country Director. Main responsibility is ensuring a high level of outbound activity on a national level, maintaining a marketing and sales plan, and implementing regional/global activities.Highlights:- Pop-up Store program- Model X launch and pre-launch

Oslo Area, Norway

Started working as the first in-market Marketing employee as an Event Coordinator in July 2014, reporting to manager in Amsterdam.Responsibilities include;- Events planning, management and follow-up- E-mail marketing implementation- Social Media activity- Diligent use of Salesforce as a marketing, sales and reporting tool- Coordinating and planning activities with retail storesHighlights:- Planned Scandinavian Summer Tour 2014- Launch of Model S P85D - first Tesla with electric AWD

Drammen Area, Norway

I was a key member of the small team that ensured record-breaking delivery numbers for the automotive sector in Norway, whilst maintaining an excellent customer experience.- Planning, scheduling and delivering cars- Training of new staff- Forecasting and reporting - Control of payments and financing- Responsible for extra attention customer cases

Oslo-Området, Norge

Part of the team that started up the Model S deliveries in Europe´s key market; Norway. One of the first team members to join Tesla´s "post-Roadster" era, and part of the team that had to solve a twenty-fold growth in only two fiscal quarters. - Setting up and adjusting a new way to deliver cars in a new market- Working with managers from EU and US and delivering to their expectations- Working hard and smart - reassessing procedures and increasing efficiency and the customer experience on a weekly basis. Implementing and improving new CRM tools, and becoming an experienced Salesforce user.- #1 salesman of vehicle financing for DNB

Oslo Area, Norway

Oslo Area, Norway

Master, Strategic Marketing Management

Bachelor, International Marketing

Activities and Societies: Organizer: Norweger Fete 2011 ANSA - Association for Norwegian Students Abroad: Contact person for Mannheim

Bachelor, International Marketing