Peter Townsend Email & Phone Number

Soquel, Ca, Us

Launching a SaaS solution connecting food company ERP systems with the IBM Food Trust block chain

Santa Clara, California, Us

Program Management for enterprise-wide G Suite migration from Office 365 and Box.

IT and process improvement leadership for a leading produce grower/shipper with 20,000 acres across Salinas, Yuma, Oxnard, and Nevada growing areas. Product line includes 35 organic and conventionally grown commodities. Hired and managing a small IT team supporting 24x7x365 operations encompassing 15 sites and 150 users.• Led the design and deployment of a custom mobile extension to Microsoft Dynamics-AX ERP supporting new customer order fulfillment and pallet management processes. Efficient user interface leveraging a light IT footprint resulted in reduced load times and order pick errors• Authored workflow-based RFP and led the selection and implementation of SafetyChain food safety management application. Scope included document management and ranch and testing event capture utilizing mobile electronic forms• Selected and led the deployment of FoodLink/iTradeNetwork field harvest case-level printing solution to meet Produce Traceability Initiative (PTI) supply chain compliance leveraging GS1 standards• Facilitated the selection and deployment of AssetOptics equipment maintenance application leveraging the Salesforce.com platform• Contributed to PTI industry best practice and guideline documents covering product identification, location, labeling, and case-level traceability data sharing across the produce supply chain• Oversaw the upgrades of local and wide area networks and virtualized computing infrastructure to modern standards. Included FortiGate, Cisco Meraki, VMware and Nimble• Implementing formalized IT and application change control and service level tracking

Redwood City, Ca, Us

Senior operational and product management leadership delivering hybrid Sofware as a Service (SaaS) product traceability solutions to produce retailers and grower/shippers under the HarvestMark brand. Platform offers consumer brand engagement and supply chain performance improvement.Roles include team leadership in Customer Care, Data Quality, Product Management, and IT SaaS platform and corporate operations. Also responsible for customer product recall communication and internal data quality process coordination. •Set up the Customer Care and Data Quality teams to successfully handle 6 fold customer growth and traceable consumer products exceeding 3.5 billion and counting •Improved Product Management Agile user story process and roadmap stakeholder communications. Ran the first formal product beta program. Contributed product and launch materials •Expanded the Salesforce.com scope to incorporate and integrate Product Delivery, Customer Care, and Accounting team workflows. Integration includes Marketo lead management process •Established customer Service Level Agreement (SLA) metrics and developed monitoring dashboard. Authored customer and employee security policies. •Facilitating the selection and deployment of NetSuite.com ERP including integration with the Yottamark SaaS platform and Salesforce.com •Partnering to design and deploy new IT operational strategy for the next generation SaaS technology incorporating high scalability and availability, Asia and Europe expansion, and public and private Infrastructure as a Service (IaaS) technologies •Defining and implementing a business continuance disaster recovery plan (BCDR) for the SaaS platform and corporate and developer operations. Includes outsource hosting for Exchange with e-discovery, SharePoint, VoIP communications, and automated laptop security and backups

Watsonville, Ca, Us

IT leadership for largest fresh berry supplier in NA. Complex operational model spanning research, breeding, nursery, plant distribution, outsourced farming, and fulfillment across 11 growing areas and 50+ distribution sites. International subsidiaries in Mexico, Chile, Netherlands, UK, Portugal, and Australia.Built and led the high performing and low turnover IT team supporting 15% revenue and operational CAGR over 10 year span. Let turnaround from previous failed ERP deployment with strategy and IT systems enabling the business to double twice to over $1B in revenue. Managed $6M IT budget with staff of 26 supporting 450 employees and 24x7x365 operations. IT team highlights: •Successful Microsoft Dynamics-AX ERP deployment in scope and on budget •Led a Distribution Center process reengineering effort that introduced wireless handheld transaction processing, improved the cold chain and Lot control and increased inventory turn capacity to once a day •Employed a strategy of standardized ERP transactional/financial backbone with integrated custom Driscoll’s and produce specific modular applications, keeping costs low and business agility high •High availability IT infrastructure with real time failover and warm site data center backup. Led the organizational-wide disaster recovery plan partnering with Marsh Risk Management •Application development utilizing Agile –based techniques and MS .NET toolset that deliver robust and scalable solutions from a small team and contractors. Successfully delivered applications include warehouse management, plant inventory and distribution, quality assurance, and grower settlement. These solutions saved millions of dollars in operational costs •Defined and implemented a Balanced Scorecard dashboard spanning multi-national operations •Led the selection and successful rollout of the largest produce consumer unit-level traceability system in North America

Watsonville, Ca, Us

IT planning, management, and support for a $30M manufacturer of prosumer electronic musical instruments. Previously autonomous division of Creative Labs.Let the small IT team and: •Turned around a poor service level with a helpdesk tool, formal feedback, customer service emphasis, and commitment to 12x7 coverage. Supported employees spanned VLSI chip design engineers to technology-averse remote sales staff in a mix of UNIX/Mac/NT/VAX environments •Instituted formal specifications requirements for internal development, iterative deployments, and change control. Converted internal client/server apps to MS-based web interface and SQL Server architecture •Designed and created sales and manufacturing operation data marts to improve analysis and accessibility. Established the company’s first intranet improving inter-department communication and streamlining decision support data delivery •Assumed control of webmaster position and improved content delivery and back office process integration including e-commerce order fulfillment

Educational market publisher of text books and supplies with three subsidiary companies. Combined revenues of $90M. Acquired by Tribune Corporation as part of a strategy to leverage content assets across media channels. Majority of the IT team located in Chicago.•Successfully migrated from mainframe-based finance and fulfillment applications to MS-based solutions. Redirected existing decision support strategy to inexpensive data mart solution utilizing off the shelf MS components•Drove LAN upgrades supporting high-resolution catalog design and collateral printing. Improved IT service levels and revised the enterprise backup scheme. Internal trainer for MS Office•Authored disaster recovery plan and coordinated systems and data integration into new parent company

Leading multi-media development and publishing company of PC and cartridge-based video games with $125M in revenue. (Formerly known as Software Tool Works). Acquired by Pearson ,Plc. to fulfill their strategy to repurpose and leverage content among media properties in the new CD-ROM format.•Authored company-wide business continuance and disaster recovery plan and active member of the Pearson’s multi-national IT steering committee•Architected and managed the deployment of a product-level profitability analysis system utilizing PowerBuilder, Oracle, Informix, and Crystal Reports running on a combination of UNIX and VMS hosts and MS desktops•Established a WAN and oversaw implementation of LANs in UK, France, Germany, and Australia sales offices •Implementation team member for outsourcing manufacturing and distribution•Produced new headquarters cabling strategy and coordinated infrastructure relocation and 250+ employee move•Integrated three purchased companies into Mindscape operations

Small custom database application development firm specializing in the Borland Paradox toolset. Responsible for business development, marketing and administration.•Analyzed client requirements and developed solution proposals•Authored user documentation, co-designed application user interfaces, product packaging and advertising materials•Projects included Borland’s Paradox commercial product sample applications and road show demo programs, SGML database publishing, cooperative marketing fund tracking, POS data capture, and Forth Shift cycle count and physical inventory modules

Newbury, Berkshire, Gb

Leading software development and desktop tools and utilities provider. Revenues grew from $25M to 450$M during my tenure including several technology company acquisitions. Customer direct order volumes regularly hit 2,000 per day.Transitioned from accounting role to founding the MIS department after the company’s first ERP deployment to integrate distribution, direct marketing, telemarketing, financial, and management reporting functions.•Managed internal application development and data center operations. Responsible for 50+ data entry staff running two work shifts•Implementation team leader for a successful Fourth Shift MRP system deployment. Authored new operational procedures and conducted user training for all ERP modules. Integrated and managed registered end user databases supporting direct response marketing and Turbo Techniques magazine circulation•Led the IT recovery efforts after catastrophic data center and HQ damage from the 1989 Loma Prieta earthquake

Newbury, Berkshire, Gb