Charged with leading MSG Networks' digital strategy, including oversight of the Emmy Award nominated streaming platform, MSG GO, company websites and social platforms. Principal responsibilities include: leading digital technology and product strategy, encompassing both TVE and Direct-to-Consumer; overseeing product management including design and development and all streaming operations; directing data strategy; developing advertising revenue opportunities; serving as the lead on digital distribution strategy in licensing negotiations with MVPD distributors and streaming platforms; managing department and product P&L's; and overseeing digital content strategy and distribution to social media platforms.

Responsible for overseeing the design, development, launch and ongoing operations of MSG's Emmy Award nominated streaming platform, MSG GO, company websites and social platforms. In 2012, added International Sales Strategy and Distribution to responsibilities. Charged with the development of international business and distribution revenue streams, which include the licensing of MSG Media television content worldwide, evaluation of new cable channel distribution opportunities and other content sales opportunities in the traditional or new media space. In 2011, charged with leading digital strategy for MSG. Responsible for developing incremental affiliate revenue, establishing new revenue streams and securing network promotion through the development of MSG Media affiliate products, including TV Everywhere, video on demand, and interactive TV products. Additionally, charged with the development of new media distribution revenue (electronic sell-through, transactional VOD, subscription VOD and live streaming) for MSG Media content on digital platforms such as iTunes, Hulu, and Amazon.

Hired by the President of MSG Media to help oversee affiliate distribution for MSG Networks, which includes two regional sports networks, MSG and MSG+, which feature games and sports programming from the NY Rangers, NY Knicks, NY Islanders, NJ Devils, Buffalo Sabres and NY Liberty and for Fuse, a national music programming service. Responsible for leading affiliate strategy, business development and relationship management for seven of the largest cable and telephone company distributors, which included Comcast, Time Warner, Cox, Cablevision. and Verizon and which served more than 40 million households.

From 2004-2007, led the regional Product Management and Marketing Operations teams, for Comcast’s fourth largest region, which included more than two million subscribers in the Philadelphia area, and which generated more than $1.3 billion in annual revenue. Charged with developing and guiding the execution of the annual subscriber business plans for the region, holding primary subscriber P&L responsibility, overseeing rate and promotional offer strategy, new product launches, annual budgeting, performance forecasting and programming strategy. Responsible for building the subscriber budgets, which captured over 3 million transactions across four major and seven minor product and equipment categories, and drove the business plans for the rest of the functional units (technical, finance, engineering and customer service). Served as the regional lead on all cross-functional bandwidth management strategies needed to accommodate capacity requirements driven by programming content, high-speed internet, digital telephone, video on demand and switched digital video.In 2007, the region drove more than $117 million in incremental annual revenue, increasing RGU growth by 46% from the prior year, with a record 351,000 new revenue generating units. In 2003, served as the Regional Director of Marketing Strategy, charged with the development and execution of customer acquisition strategies, and responsible for more than $25 million in annual marketing programs designed to drive growth in all core and ancillary products (basic cable, digital cable, high-speed internet, pay-per-view, video-on-demand). For two successive years, the marketing team exceeded budgeted connect goals, generated more than $75 million in incremental annual revenue and added over 200,000 revenue generating units, all while continuing to grow average revenue per subscriber.

Recruited as the second member of the senior management team to build the Distribution and Affiliate Marketing organization for a start-up, and now very well known, internet and cable television company founded by Geraldine Laybourne. Successfully hired and developed a high-performing team that was charged with securing distribution for Oxygen’s emerging cable network. Over the course of the next two years, the team secured carriage in 43 million households, making Oxygen one of the fastest growing networks ever.