Peter Vanek Email & Phone Number

Bratislava, Slovakia

Company TERNO operates a grocery chain of two different brands TERNO and KRAJ (165 groceries) Kon-Rad is wholesale company focused on HoReCa sector.Main tasks and scope of responsibilities:Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies for Terno, Kraj, Kon-Rad Leading the development of all marketing plans and ensuring the implementation of effective marketing strategies and focusing on growing audiencesIdentifying ways to grow the marketing department and secure resources. Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).Overseeing social media and PR strategy, planning and execution.Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans – CRM and social media strategies.Conception, development and implementation of marketing plans and strategies, CRM concepts and promotional programs to drive interest and sales.

Prague, Czechia

Set up marketing communications strategy - devise integrated marketing campaigns with the aim of acquiring and retaining customersManage off trade marketing activities and event management and mediaManage the implementation, tracking and measurement of marketing campaignsEnsure that the brand and identity is adhered to in campaigns and in all communications channelsDeliver regular reports of campaign results and evaluation of KPIs and maintain regular measurement of the ROI of campaignsKeeping abreast of current trends in marketing

Bratislava

Working as an independent consultant on selected key projects to provide marketing expertise to banking clientsResearch industries, markets, demographics, trends, sales results, and other data related to the client's products or services to help with set up of strategiesAnalyze details of competitor offerings, including specifications, market share, pricing, and promotional materialsCreating recommendations specific marketing approaches and spending budgets to achieve the client's desired sales goals

Bratislava

Responsible for set up and manage all marketing activities including segment marketing, research, marketing communications, digital marketing projects Development and implementation of a successful social media and community management strategy for specific products on all the major platformsManage indirect sales channels activities including key account management Setting up and leading trade marketing projects (on line, off line)

Bratislava

Marketing strategy – segment marketing plan based on consumer insights Communication strategy for Telefonica O2 Slovakia – ATL, BTL, Media, web marketingBrand experience - managing advertising campaigns, corporate identity, communication of key sponsorship projectsMarketing KPIs – acquisition targets for Gross Adds, Revenue, P&LBrand management and budget controlling

Bratislava

Marketing communication strategy for Telefonica O2 Slovakia – ATL, BTL, Media, Trade marketing, web and on line marketingBrand experience - managing advertising campaigns, corporate identity, communication support of key sponsorship projects Market research – strategic surveys (Satisfaction, brand tracking study, usage and attitude studies), ad hoc studies (pre and post test of propositions, test of advertising campaigns, o2 fer audit)Brand management and budget controlling

Praha

Brand experience - managing image advertising campaigns, corporate identity, communication of key sponsorship and events projectsBudget controlling – corporate communication, brand experienceBrand management – a member of international brand boardAchievements:Rebranding of Cesky Telecom and Eurotel - Telefonica O2 Czech Republic

Prague, The Capital, Czech Republic

Management – a member of board of directors of company focused on internet media buyingATL (Above the line activities): managing advertising campaigns - primarily product oriented, corporate identity, communication key sponsorship and events through the product oriented campaignsBTL (Below the line activities): strategic planning, direct marketing, sales materials – leaflets, merchandising)Media planning – coordination with media buying dpt., participation in negotiation process with individual publishers and media agencyBudget controlling – ATL, BTL and mediaBrand management – a member of international branding board