The Park Playground, a JV between Telenet and 9.5 Magnitude Ventures, is a new entertainment concept, which immerses teams in virtual reality. The Park offers immersive entertainment, through the design and build of physical VR spaces, the development and licensing of physical VR experiences, content and applications. The Park is a location-based Virtual Reality entertainment innovation delivering an unforgettable Virtual Reality adventure for friends, families and co-workers! Put your VR goggles on and, before you know it, you are immersed in a breath-taking fantasy world.www.theparkplayground.com

Streamz is a joint venture of DPG Media and Telenet to launch the first local streaming service in Flanders. This synergy of 2 flagship companies in Belgium will create a comprehensive entertainment experience by offering top notch local content that reflects the heartbeat of Flanders, in combination with a wide range of international content coming from reputable studios like Universal and HBO. Streamz gives the viewer more choice than ever, and Flemish television makers an outstanding platform on which to showcase their creativity.

Board member of this Telenet start-up: bringing a true immersive entertainment experience through VR. Very innovative new entertainment format.

Responsible for the Telenet entertainment strategy and the development of the entertainment streaming services.Activities included:- Strategy and development of the on-demand services Play, Play More, Play Sports- Content strategy (commissioning, acquisition, ...)- Content strategy on digital TV- Partnerships with broadcasters and production houses- Budget responsibility- People management

Responsible for the commercial strategy for Play Sports (sports TV channel) and the Telenet sponsoring strategy.

City marketing as it had not been done before in Belgium.Responsible for the event strategy, the film office and the official events of the City of Antwerp. Marketing the city as a good place to live, work and enjoy life.Activities included- Design of the city event strategy- Organisation of very big events (e.g. Winter in Antwerpen (yearly event): 800.000 visitors, Tall Ships Races (2010): 650.000 visitors), Music For Life)- Film office strategy- Support for film & TV productions (both local and international)

Member of the board of this non profit organization, linked to the City of Antwerp.The organization was responsible for the financial and legal management of many aspects of the big events in the City of Antwerp

Responsible for the agencies biggest clients: Nokia (Benelux & international) and MobistarDelivery of integrated communication campaigns.Activities included• Strategic guidance• Design of communication plans• Creative briefing of the conceptual team and conceptual steering• Coaching a team of project managers/account executives • Planning & budgeting