A wide variety of roles and significant achievements have provided me with a broad insight and valued experience in the business of wine from source to consumer. The direct and indirect involvement in purchasing, sales, marketing and new product development have generated a level of knowledge and involvement appropriate to the real commercial development of this very individual category.Specialties: A commercial approach to the wine business.Ability to see the bigger picture in analysis, planning and development of suitable business strategies.Development of range architecture, pricing hierarchies and positioning for agency, retail and wholsale businesses.An understanding of the hard and soft brand values associated with the successful marketing of wine.A high level of category involvement and detailed product knowledge appropriate to a Master of Wine