Peter Foley Email & Phone Number

New York, New York, Us

Lead a team of Data Scientists and Machine Learning Engineers responsible for developing and maintaining the modeling core of EDO's AdEngage product. Within that product, we predict the effectiveness of individual streaming or linear TV ad exposures on household-level behavioral outcomes (search, website visits, purchases, etc.).Hands-on work includes designing system architectures for modeling, designing and implementing deployment mechanisms and interactions with upstream/downstream teams. Supporting clean code standards in the codebase including creating useful abstractions to ensure the codebase remains maintainable and adaptable as product requirements evolve.

Advising clients on machine learning strategy, causal inference, and experiments.

New York , New York , Us

Smoothly transitioned away from 605 and handed off management of data science group. Provided subject matter expertise and assistance in hiring.

New York , New York , Us

Led the analytics and data science group and managed 605’s behavioral modeling and experimentation. Hired, trained, and coached managers for the teams within the group. Worked across the organization to establish priorities and create roadmaps for tool and data product development. Established processes to enable flexible, efficient exploration of data within strict contractual and legal constraints. Developed internal modeling tools and machine learning methods.

Managed AMG's behavioral modeling and experimentation. Guided the Pivotal Targeting team through the acquisition and integrated them into AMG.AMG was acquired in Nov 2016 and became 605.

Built an analytical workflow for political campaign data. Designed and implemented a scalable and secure infrastructure to manage the data and workflow. Managed clients, finances, and staff.PT was acquired by Analytics Media Group in Jan 2015.

Pasadena, Ca, Us

Wrapping up before heading back to industry.

Various independent consulting projects in survey analytics, data management, and political modeling.

Pasadena, Ca, Us

Research in mass-level political behavior, statistical methodology, theoretical models to link political behavior with neuroscience, laboratory experiments.

Data management and analysis, statistical modeling, IT administration.

Phd, Social Science

Ms, Social Science

Bs, Social Science/Engineering And Applied Science