- Strong E-commerce success collaborating with businesses to transform from a traditional model of wholesale to brick-and-mortar retailers, allowing them to embrace the methodologies of drop shipping, 3rd party logistics and product development specifically for online sales.- Contributed to increased online sales at Wayfair, Zulily, Houzz, and One Kings Lane.- Developed custom private label pottery lines for Restoration Hardware, Williams-Sonoma and Smith & Hawken.- Comprehensive experience in developing businesses that design, produce and market handmade pottery and other artisan wares to the wholesale market.- Design and production of handmade pottery, including reproductions of historical pottery, and development of techniques that keep handmade characteristics in factory produced pottery.- Experienced in all facets of the ceramic industry, including hand production techniques, mechanized production, glaze and clay formulation, and product development.Specialties include: - Product Design and Development- Business Development- Key Account Sales- Sales Management and Marketing- Hand Thrown Pottery- Product Development and Design- Technical Problem Resolution in ceramic production and manufacturing- Market-Driven Development of glazes and finish for home / garden decor- Negotiation between customers and manufacturers, sourcing management, sales and marketingContact me at peter@wakefieldhandmade.com or by phone at 608.217.9098 for Consulting Engagements, Networking Opportunities, Board Membership, and SME Speaking Requests.
Listed skills include Product Development, Marketing Strategy, Sales Management, Management, and 17 others.