Peter Wakefield Jackson Email and Phone Number
Peter Wakefield Jackson work email
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- Strong E-commerce success collaborating with businesses to transform from a traditional model of wholesale to brick-and-mortar retailers, allowing them to embrace the methodologies of drop shipping, 3rd party logistics and product development specifically for online sales.- Contributed to increased online sales at Wayfair, Zulily, Houzz, and One Kings Lane.- Developed custom private label pottery lines for Restoration Hardware, Williams-Sonoma and Smith & Hawken.- Comprehensive experience in developing businesses that design, produce and market handmade pottery and other artisan wares to the wholesale market.- Design and production of handmade pottery, including reproductions of historical pottery, and development of techniques that keep handmade characteristics in factory produced pottery.- Experienced in all facets of the ceramic industry, including hand production techniques, mechanized production, glaze and clay formulation, and product development.Specialties include: - Product Design and Development- Business Development- Key Account Sales- Sales Management and Marketing- Hand Thrown Pottery- Product Development and Design- Technical Problem Resolution in ceramic production and manufacturing- Market-Driven Development of glazes and finish for home / garden decor- Negotiation between customers and manufacturers, sourcing management, sales and marketingContact me at peter@wakefieldhandmade.com or by phone at 608.217.9098 for Consulting Engagements, Networking Opportunities, Board Membership, and SME Speaking Requests.
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Potter, Product Designer, Ecommerce MerchantWakefield Handmade Dec 2005 - PresentRockdale, WisconsinProduct development of ceramic items for retail and wholesale lines.I make prototypes for large commercial projects, as well as keep my creative juices flowing by making pottery that fits my aesthetic, my historical interests and my training. Pots I produce in my studio can be seen on my web site, www.wakefieldstudio.com
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Vp For EcommerceNapa Home & Garden 2015 - 2020Duluth, Georgia, United StatesIdentified and implemented strategy to transform the traditional model of bulk shipments to brick and mortar stores into an ecommerce model using Drop Shipments, Custom Product Development, and Third Party Logistics. - Increased ecommerce channel from 5% of total sales in 2015 to 20% of total sales in 2018. Napa had experienced severe warehouse capacity issues in 2019 – 2020 that choked ecommerce growth. - Set the strategy and implementation for building ecommerce sales through increasing sales velocity with top ecommerce accounts such as Wayfair by utilizing all tools available:- Product attribute improvement, strategic promotions, inventory planning and management based customer and internal forecasting, positioning of high velocity inventory with third party logistics providers (3PL).- Increased Wayfair sales by a total of 275% from 2015 to 2019. -
Vp National Sales ManagerNapa Home & Garden 2010 - 2015Duluth, Georgia, United StatesManaged 75+ outside sales reps to focus and direct growth and successfully achieve goals and quotas.- Consolidated rep sales force from independent regional agencies to one national group with major market showrooms. - Increased territory coverage with the addition of 15 new territory managers- Developed annual sales goals and implementation strategy with regional managers.- Assisted in the implementation of Salesforce CRM to increase acquisition of new customers.- Built strong relationships with principals and individual reps, which helped build loyalty to Napa.- Increased sales from rep groups by an average of 15% per year.
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Vp Sales & Product DevelopmentNapa Home & Garden 2005 - 2010Duluth, Georgia, United StatesDeveloped new lines garden décor for wholesale market and specific key accounts.Guy Wolff Greenhouse line:- Became the best-selling pottery line sold by Napa from 2006-2010- Developed relationships with producers in Vietnam and China, and personally worked with potters in each factory to train them on the techniques needed to convey the artisan quality of the line, while still keeping the product cost affordable.Restoration Hardware Impruneta Terra Cotta:- Developed unique line of extremely high end, frost-proof Italian terra cotta- Very successful sales for RH, featured prominently in their catalogs and online- Worked closely with RH Product Development team to tailor the line to their customers, and with the Italian factory to refine samples into exactly what was required.
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PresidentP. Wakefield & Co., Ltd. Mar 1997 - Dec 2005Specialized in handmade pottery for the garden, P. Wakefield & Co. was the sole licensee for the Guy Wolff line of pottery sold in Smith & Hawken Catalog and other retail stores.- P. Wakefield operated a small and efficient production studio, producing approximately 3,000 pieces per month of hand thrown, hand decorated garden pottery in Wisconsin. - In 1999, production of a new line Guy Wolff Garden Pottery was developed with Atuto, S. de R.L. in Honduras. Between 1999 and 2006, P. Wakefield imported over 100 45’ containers of handmade pottery from Honduras and made a significant and positive impact in the pottery community of Sabanagrande, Honduras.
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PresidentRockdale Union Stoneware, Inc. Apr 1984 - Feb 1997Grew from one employee and first year sales of $60,000 to become the second largest producer of handmade, hand-decorated salt-glazed stoneware in the U.S. 1993 sales exceeded $1.3 million.
Peter Wakefield Jackson Skills
Peter Wakefield Jackson Education Details
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Studio Art
Frequently Asked Questions about Peter Wakefield Jackson
What company does Peter Wakefield Jackson work for?
Peter Wakefield Jackson works for Wakefield Handmade
What is Peter Wakefield Jackson's role at the current company?
Peter Wakefield Jackson's current role is Potter, Ecommerce Merchant, Product Design for Home & Garden.
What is Peter Wakefield Jackson's email address?
Peter Wakefield Jackson's email address is pe****@****dio.com
What schools did Peter Wakefield Jackson attend?
Peter Wakefield Jackson attended Knox College.
What are some of Peter Wakefield Jackson's interests?
Peter Wakefield Jackson has interest in Economic Empowerment, Soccer, Folk Craft, Education, Poverty Alleviation, Handmade Pottery, Blues Music, Arts And Culture, Health.
What skills is Peter Wakefield Jackson known for?
Peter Wakefield Jackson has skills like Product Development, Marketing Strategy, Sales Management, Management, Sales, Retail, Ceramic, Marketing, Manufacturing, Business Development, Training, Negotiation.
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