Peter Waugh Email & Phone Number

Round Rock, Texas, Us

Marketing Director for cross-platform technologies for Dell's Storage Product Group. Responsible for all launch activities across this product portfolio.

Consumer and business-to-business technology consulting, specializing in business development and marketing strategy for emerging market opportunities.

Armonk, New York, Ny, Us

Created and managed IBM’s worldwide server / storage business activities for the emerging Internet Protocol Television (IPTV) market.• Developed and executed strategic marketing plan, partner selection, recruitment and enablement, solution development, pipeline management and linkages with IBM’s Industry Sales / Marketing teams for this $500M market opportunity.• Led business development activities for IPTV opportunities with key Telecommunications customers, delivering net, new revenue in excess of $50M worldwide.• Developed, negotiated and managed a key strategic partnership agreement with Microsoft – the industry-leading IPTV provider – creating a preferred commercial relationship resulting in two major customer wins for IBM.• Created and managed an industry-unique IBM Microsoft IPTV Lab to validate and differentiate IBM’s solution offerings, resulting in significant lead generation and customer wins.

Armonk, New York, Ny, Us

Managed Systems and Technology Group’s (STG) Strategy and Planning for the Telecommunications Industry.• Led strategy and business case development for the creation of STG’s Next Generation Network business unit – identified / quantified major “greenfield” opportunity for STG and received corporate approval and funding to pursue. Created and executed complex business plan currently driving $1.0B in STG revenue.• Marketing lead for the introduction of the IBM BladeCenter T – an innovative server platform designed specifically for telecommunication companies’ networks. Created customer collateral and communication plan and presented product at key industry trade shows and internal sales education sessions. Server is currently the leading IBM hardware offering for telecom networks.• Managed IBM’s System X server division (x86 servers) Telecom Industry activities. Ensured key telecom customer requirements were identified and supported by System X. System X telecom revenue grew 47% in 2004.

Founding member of I4in, a business-to-business e-commerce incubator of innovative consumer brands seeking more efficient and successful access to the US market.• Developed company business model for launching consumer brands more effectively using internet-centric strategy that obviated traditional channel conflict.• Secured agreements with French, Italian and domestic brands for exclusive US marketing and selling rights. Developed individualized marketing strategies for accelerating US brand penetration

Us

Managed mature, yet highly profitable, $28M line of personal care products, including P&L responsibility, television advertising development and execution, pricing and new product development.• Doubled operating profits vs. prior year while maintaining market share by implementing new media support plan that reduced dependency on television advertising.• Defended category leadership position against substantial new brand entry by repositioning brand, developing three new TV commercials and expanding product offerings of this 30 year old brand. Actions resulted in limiting competitor advances while growing share by 4%.

Us

Led general management consulting assignments working with numerous Fortune 500 companies in the telecommunications, consumer goods, transportation, retail and financial services industries.• Conducted study for a major US telecommunications company to assess market size, product price points and potential demand for a then nonexistent family of products. Created an economic model based on personal interviews with over 50 top retailer CIOs. Recommendation adopted by senior management.• Managed customer segmentation study for a major US retailer. Personally interviewed over 100 potential customers and managed a Conjoint Analysis study to determine “high value” target segments. Findings revealed untapped segments subsequently pursued by client.• Managed 24 people in reengineering a core lending process for a major French financial institution in Paris, France. Created and managed project plan, resource allocation needs, and deliverables. Project reduced lending approval process by more than 10 days.

New York, New York, Us

Managed numerous brands including flagship Palmolive brand (France) and Protex antibacterial soap (NY, Thailand). Directed new product development projects, concept and strategy development, quantitative and qualitative testing, and all other aspects of consumer brand management.• Coordinated worldwide marketing plans for the Protex soap brand, helping turn a small local brand into a $100M+ global business.• Launched Protex soap in Thailand (currently market leader). Oversaw concept and strategy development, research and coordination with other subsidiaries and corporate headquarters.• Successfully relaunched Palmolive shave products and Cadum baby wipes in France.

Mba, Marketing

Ba, International Political Science And Economics