Senior Research Scientist
Current• implemented data/inference pipeline for LLM generated custom ad widget headers for books on Amazon.com (experiments ongoing, patent pending)• Implemented customer retention based ad cueing strategy for streaming titles, leading to a potential 11% increase in customer ad impressions• Launched dash boarding tool for cross domain customer journey ML based analytics• Created cross domain Universal Media Embeddings to identify high potential Literary IP for Video Adaptation (accepted poster Amazon Machine Learning Conference 2022)• Extended Universal Media Embeddings framework to Podcast cold start recommendations, leading to 6x lift in customer impressions (patent pending)