Peter White Email & Phone Number

Sydney, Nsw, Au

• Partner closely with Enterprise demand-gen, product marketing and sales teams to measure and monitor the success of moving on-prem customers to the cloud• Build and drive GTM strategies to optimize our lead flow and grow our reach• Drive conversations with marketing automation around operational improvements in our marketing engine to improve the quality of leads sent to sales• Developed goals and forecasts anchored to company objectives as part of annual planning process• Collaborate with sales on identifying and implementing new leads from key product signals

Sydney, Nsw, Au

• My team and I are focused on migrating our server customers to the cloud using a variety of marketing channels and tactics• Collaborate with product marketing and demand gen teams to establish clear marketing goals and deliverables• Analyze campaign performance, contextualize trends, spot outliers and opportunities for improvement• Assess the impact of campaign performance and make recommendations for future initiatives using data to inform decisions• Communicate results clearly, with regular documentation and status updates

Seattle, Wa, Us

• Manage a small team of analysts focused on post-purchase monetization and optimization• Partner with product marketing, event marketing and customer engagement teams• Consult with stakeholders around the best way to answer impactful questions with our data

Seattle, Wa, Us

• Optimize and analyze data around lead to opportunity flow• Partner with digital marketing team to uncover insights around media spend• Support event marketing team with reporting around high-impact events and analysis• Manage marketing spend dashboard for all of marketing to understand return on marketing investments across different disciplines

Redmond, Washington, Us

• Extract insights from disparate data sets and research studies and present recommendations• Communicate regularly with stakeholders to set and understand expectations• Translate business questions into SQL queries and analyze results for insights• Manage data and reporting infrastructure, supporting up to 100 global users• Own the methods by which we test and measure the impact of marketing investments• Build analytical models to aid in making key decisions (ROI, opportunity modeling, sales lift)

Redmond, Washington, Us

• Designed, built, automated and managed dashboards to help cross-functional teams more efficiently manage their business• Centralized data from multiple disparate sources according to standardized taxonomies with a relentless focus on cleansing and integrity• Collaborated with cross-functional teams (finance, operations, research, product marketing) to encourage data sharing to strengthen the quality of business insights

Bellevue, Washington, Us

As a Sr. Business Analyst my role emphasized client management with more accountability for larger projects.• Acted as a resource to help clients brainstorm solutions to business problems• Subject matter expert on a client’s unique business function• Trusted advisor offering clear and actionable insights• Provided leadership for junior and mid-level analysts by assisting with ad hoc requests and educating on best practices

Bellevue, Washington, Us

• Collaborated with a breadth of roles ranging from business to engineering, translating ambiguous requests into requirement documents and functional specifications• Organized large amounts of complex data into visual displays for a wide variety of audiences, primarily using Excel and SQL• Analytics toolsets: SQL, Excel, SSIS, ETLs

Cardiff, Ca, Us

• Managed the entire process of customer acquisition from lead generation to conversion• Ran A/B tests and measured customer behavior to determine most engaging email content• Compiled user data to help optimize both email marketing and PPC initiatives

Seoul, Kr

• Taught intermediate to advanced English skills to elementary and middle school-aged students by focusing on four key areas: reading, writing, listening and speaking• Tested students for progress in English proficiency and improvement

Bellevue, Washington, Us

• Researched corporate hierarchies of Fortune 500 companies in order to build a summary of software licensing compliance• Team lead, ensuring tasks were completed on time and on budget

Economics & Political Science

Certificate, Data Visualization