Peter White Email & Phone Number

Cleveland, Oh, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

Anheuser Busch Consultant to 6 Wholesaler partners. My job is to provide guidance across all facets of Anheuser Busch business to my wholesalers. This includes Logistics, Revenue Strategy, Distribution, Operations, Trade Marketing, etc. Key Responsibilities:Forecasting strategy, especially around innovation brands Monthly Sales Performance Reviews. Deep Dive into analytics around what has happened in the past and how we can adjust moving forward.Weekly Communication around high level results, marketing investment, and chain programingAnalyze advanced data sources such as BIR, IRI, and internal sales data to develop actionable insightsWork on pricing strategies throughout the year as the market shifts. Identify breakeven points on price reductions. Analyze potential market impacts on price increases as well.Develop yearly business plan with wholesalers.

St. Louis, Mo, Us

Tracked and measured 126 wholesalers on their in store execution of Anheuser Busch Brands. Developed new dashboards within PowerBI to better track some of our trade budgets to be more clear and optimize ROI. Part of my job was to also take National Strategies and communicate them in a clear and concise way to our internal field managers and our external wholesaler partners (126 wholesalers).

St. Louis, Mo, Us

Managed and tracked a $25MM sales package budget for the Great Lakes Sales Region (Wisconsin, Michigan, Illinois, Ohio, Indiana, Kentucky, and West Virginia). Responsible for maintaining positive ROI across all programs as well as adapting to budgetary concerns and external factors.

St. Louis, Mo, Us

Launched and scaled a frontline tech tool that optimized the sales rep process. Scaled from 6 pilot wholesalers to a national launch.

St. Louis, Mo, Us

Worked on the front line implementation of a POS data acquisition project with our team from Tel Aviv. We were able to utilize minute by minute data to create trade programs where food and beer had the highest affinity. As well as consult on premise retailers on optimal pricing for happy hours, and timing with which these ran.

St. Louis, Mo, Us

4 Month Capstone: Redefined our methodology and strategy on how we take new innovations to market. Adapting to a test fast, fail fast mindset. New format is currently being adapted for almost all new innovations.Getting to see every part of the company from the bottom up in order to gain a deeper understanding of how we operate.So far my experiences have been:4 Weeks: Saint Louis, MO for Orientation, Global Week, and Solutions7 Weeks: Baldwinsville, NY Brewery working on the implementation of organic products and getting organic certified.5 Weeks: Sylmar, CA Wholesaler where I worked on how to evolve the On-Premise business for Los Angeles Area with our core brands such as Bud Light, Budweiser, and Michelob Ultra.1 Week: Saint Louis, MO for shadowing a District Manager.1 Week: Saint Louis, MO in the Region Sales Office3 Weeks: New York City learning about brand teams, experiential, innovations and hearing from senior leadership.4 Weeks: Saint Louis, MO with Legal, Procurement, People, Logistics, and Zone Brewing.1 Week: Chicago, IL at Goose Island to learn about our craft business

Purchase, New York, Us

• Developed a go to market strategy for all PepsiCo niche innovations on eCommerce• Communicated with brands such as Ocean Spray and Muscle Milk on new Product Innovation Launches• Presented my findings on making a road map for Ecommerce Innovation to Senior Executives.• Cut 8 weeks off the current timeline for brick and mortar innovations by utilizing eCommerce • Worked across all functions to gain a deeper understanding of PepsiCo

• Assist with planning and executing marketing initiatives• Sell tee times and merchandise while assisting customers in the clubhouse.• Assist with event planning, execution, and evaluation for events such as John Purdue Club, Lafayette Chamber of Commerce and many more.• Sell events, group sales and marketing efforts to charities, student organizations and local businesses.

Selling And Sales Management, Minors: Business Management And Entrepreneurship

High School, General Studies