Peter Williamson Email & Phone Number

I’m a seasoned media strategist and manager specialising in investment distribution. I’m an expert in B2B and B2C marketing strategy, online/ offline audiences, audience engagement, attribution and solution selling. As Audience Communication Sales Manager for Morningstar Australasia, I’ve built a meaningful and growing segment by partnering with almost every major investment business (and their media agencies) in the region. My mission is to create meaningful and tangible audience solutions that attract, engage and support the customer experience from first contact all the way through to retention. As Pablo Picasso once wrote, “I am always doing that which I cannot do, in order that I may learn how to do it”. Thus, I am a multi-linguist in media driven business. I speak ad-tech, marketer, journalist, Trader, distributer, salesperson and difficult client. I believe that my strongest ability lies in making things work. John Lennon once said “I’m an artist, give me a tuba and I’ll create something worth listening”. While this may be an extreme comparison, I believe that my professional value can be derived from the following: - There are 6 potential reasons a campaign won’t reach a client’s expectations – Environment, Frequency, Reach, Messaging, Structure and Value – If one of these falls below an acceptable level, you have wasted a meaningful portion of your budget.- A great question says a lot more about your capability than a 10 minute sales pitch - In data there is truth, In research there is opportunity. - Someone who is ignorant is far more valuable than someone who is unwilling to learn- A brand can grow without a $5m+ budget- Today’s marketers are safe… Too safe!!!- I can determine value just by looking at your proposed media schedule- There is absolutely nothing that I don’t want to know about a client's distribution strategy. - Good leaders do the heavy liftingAlways feel free to contact me to discuss the media, business or food.

Listed skills include Advertising, Digital Marketing, Online Advertising, Digital Strategy, and 15 others.