Peter Woolley Email & Phone Number

United Kingdom

Newark

• Brought in with equity participation to reverse sales decline at a financially challenging stage in the company’s history• Delivered significant three year revenue and margin growth which led to the successful sale of the business in April 2016, one year ahead of plan• Full P&L accountability for the sales and marketing functions in a £28m turnover manufacturer of garden buildings and timber products• Provided online content and support for the customer base, operating primarily on a dropshipment model for both high street retailers and DIY multiples, as well as pureplay online retailers• Undertook full business evaluation and re-alignment to prepare the company for successful recapitalisation by HSBC in 2014• Introduced best in class logistics solution for home deliveries, creating significant competitive advantage and gaining broader distribution of product range

• Main board position with full P&L responsibility for the sales function of garden chemical manufacturer with a turnover of £11m• Developed and delivered cohesive brand strategy, including full rebranding of product portfolio • Turnover growth of 12% in first full year, gross profitability up 7%• Business moved from £650k loss in FY2010 to profit in FY2011• Introduced Neudorff GMBH partner brand to UK, with exclusive branded and own-label agreements• Gained significant own-label business by relationship building and portfolio marketing with key DIY chains• Evolved online presence with industry commended website

• Responsible for managing a team of 3 NAM’s responsible for turnover of c. £14.5 million • Personal responsibility for B&Q, Focus, Garden Centre Group accounts• Achieved business growth of 13% in first year through customer partnership approach.• Delivered an additional £1.5m growth in 2010 in period of recession• Generated margin improvement of 2.6% across customer base, 5.5% in B&Q in 2009• Secured key contracts with Focus and B&Q to deliver targeted growth whilst minimising credit risk• Developed several SKU’s with key own-label customers which evolved into branded products whilst giving first-to-market advantage where needed

Dungannon, County Tyrone

• Key responsibilities involved management of a team of NAM’s to develop the Westland business and brand through multiple retailers, including both High Street and DIY sectors. • P&L responsibility for all accounts across brand and own-label, personally managing a portfolio of accounts including Focus, Wickes, Tesco, B&Q and others. • Key input into NPD, distribution strategy, marketing, and other business critical functions. • Achieved sales growth of 16.7% in first year. • Successfully obtained Tesco own-label business worth >£1m

Brighton, United Kingdom

• Responsible for the sales function within a £90m turnover business unit of the largest delivered wholesaler in the U.K selling into both multiple customers and independent retailers. • Origination and development of quotes for contracted-out distribution and sourcing with small/medium size retailers, working from first principles. • Managed a team of NAM’s to deliver pre-agreed turnover and profitability targets. Maintained a personal portfolio of accounts including Alldays, Londis, Superdrug, TotalFina, and Makro. • Reported to the main board on a monthly basis, as well as liaising with procurement and distribution, also input into key tenders for ambient business such as Shell and Sainsbury’s

Ba (Hons), Retail Marketing, 2:1

Economics