Peter Yermakov Email & Phone Number

Saint Petersburg, RU

Санкт-Петербург, Россия

I was the first person who took a position of Direct Marketing Communications Lead, before that the team had no a role in Performance Marketing structure. There was only 3 channels:1. Email (well set up)2. SMS (small service programs)3. Chat-bot (beta launched service campaigns)During the first time my main focuses were:1. Building a team role structure (3.

An issues that compony met: Aplphabook needed an automated CRM Strategy to engage usersWhat was done:1. Created an automated funnels to boost user's behavior within product2. Developed a system of technical notifications pushing users back to productCommunications developed for email and messenger channels.The result is a full-stack automated communication.

Москва, Россия

Afisha is a part Yandex.Plus (Kinopoisk, Music, Afisha, Plus) department - subscription service. The main focus of mine was on automated communications of Yandex.Afisha:1. ML-event compilation2. Special projects3. Launching app-push marketing (iOS and Android apps)4. Automated service communications (tickets, reminders and notifications)Besides that I was.

Санкт-Петербург, Санкт-Петербург, Россия

Directions:1. Building Segmentation System of direct marketing team2. Automation of team reporting3. Development of a team attribution model4. Product researches5. Web-performance projectsTech stack: Mindbox, Google Bigquery (SQL), Excel, Google Tag Manager (JS), Python

Санкт-Петербург, Санкт-Петербург, Россия

Directions:1. Leading campaigns of Semrush Academy2. Paid users' onboarding track development3. Development of team reporting flow & attribution settings4. Development of behavioral trigger email web5. Leading product marketing researches in a breakdown of an email channel6. Business automations: blog sendings, sales communications & customer success.

Санкт-Петербург, Санкт-Петербург, Россия

Directions:1. Leading campaigns of Semrush Academy2. Paid users' onboarding track development3. Development of team analytics4. Development of behavioral trigger email web5. Leading product marketing researches in a breakdown of an email channelTech stack: Litmus, Act-On, Mindbox, Google Bigquery (SQL), Excel, Google Tag Manager (JS)

Санкт-Петербург, Россия

Directions:1. Leading campaigns of Semrush Academy2. Paid users' onboarding track development3. Developing team analyticsTech stack: Litmus, Act-On, Mindbox, Google Bigquery (SQL), Excel

Joined Hystax team as a consultant and an auditor to solve the next issues:1. Non-Stable ranking2. Unclear site structure3. Semantic core absenceDuring 5 month reached the next results:1. 30% of keywords reached top-10 (belonged to other brands AWS, etc.)2. 8 main keywords reached top-5 (belonged to other brands AWS, etc.)3. All brand keywords reached.

Saint-Petersbusg

Leading a process of marketing adoption of all the web resourcesBuilding funnel analytics (web / offline)Creating A/B-testingRunning PPC campaigns (Google Adwords / Youtube / Yandex Direct)

Санкт-Петербург, Россия

Responsible for:1. All the site's content, including Landing Pages and their content analytics and A/B-testing2. Supporting other writers and leading freelance / out-source teams of writers

Санкт-Петербург, Россия

As content manager I was supporting all the company's web-sites and working with finance documentation.Content Manager:1. Managed the content of 3 trade web-sites2. Managed the content of 80 landing pages3. Supported partner resourceRequired skills for that: time management, content development, copywriting, HTML / CSSMarketing Budgect Specialist:1. Work.

Краснодарский Край, Россия

Supporting communications