I was the first person who took a position of Direct Marketing Communications Lead, before that the team had no a role in Performance Marketing structure. There was only 3 channels:1. Email (well set up)2. SMS (small service programs)3. Chat-bot (beta launched service campaigns)During the first time my main focuses were:1. Building a team role structure (3 persons)2. Setting up career tracks for every teammate according to the structure3. Setting up business processes with product marketing, PR and project teams (18 directions): task setting flow, calendar placements, experimentation rules4. Reach 6% M2M growth in 3 month in revenue (and conversions)By the end of the year we've made a significant success:1. Reached Direct channel growth M2M 11% avg2. Redesigned all business processes with task setter and developments teams3. Finished 12 channel projectsNow direct channels in user:1. Marketing Email (well set up)2. Learning process emails (technical communications for students, teachers and coordinators)3. SMS (service and sales campaigns)4. Chat-bot (well set up bot with 2 back-end sources: custom and external service through 2 social networks)5. Popup campaigns (well set up and centralized launch)6. Web-personalization (beta set up campaigns in student learning area)7. Telemarketing (beta campaigns: robotized campaigns with sales team)Direct marketing data is centralized and all the programs are being launched with one ESP (CDP).Significant projects:1. Offer emails automation: all promocode emails are launched automatically, 28 triggersProfit: from 8% to 14% of monthly revenue2. Course announce automation: 60% of courses announces are being launched automaticallyProfit: 100 working hours per month saved3. New segmentation rules when users go through micro-conversion stages towards conversionProfit: conversion growth M2M from 0,64% to 0,89% from 90+ days segments

An issues that compony met: Aplphabook needed an automated CRM Strategy to engage usersWhat was done:1. Created an automated funnels to boost user's behavior within product2. Developed a system of technical notifications pushing users back to productCommunications developed for email and messenger channels.The result is a full-stack automated communication that covered main user patterns

Afisha is a part Yandex.Plus (Kinopoisk, Music, Afisha, Plus) department - subscription service. The main focus of mine was on automated communications of Yandex.Afisha:1. ML-event compilation2. Special projects3. Launching app-push marketing (iOS and Android apps)4. Automated service communications (tickets, reminders and notifications)Besides that I was involved in special department level projects:1. ML recommendations of Plus services2. MTS Premium collaboration3. World of Tanks collaboration4. Product development of new functions for CDP for a better sending and segmentation process optimization

Directions:1. Building Segmentation System of direct marketing team2. Automation of team reporting3. Development of a team attribution model4. Product researches5. Web-performance projectsTech stack: Mindbox, Google Bigquery (SQL), Excel, Google Tag Manager (JS), Python

Directions:1. Leading campaigns of Semrush Academy2. Paid users' onboarding track development3. Development of team reporting flow & attribution settings4. Development of behavioral trigger email web5. Leading product marketing researches in a breakdown of an email channel6. Business automations: blog sendings, sales communications & customer success onboardingTech stack: Litmus, Mindbox, Google Bigquery (SQL), Excel, Google Tag Manager (JS), Python

Directions:1. Leading campaigns of Semrush Academy2. Paid users' onboarding track development3. Development of team analytics4. Development of behavioral trigger email web5. Leading product marketing researches in a breakdown of an email channelTech stack: Litmus, Act-On, Mindbox, Google Bigquery (SQL), Excel, Google Tag Manager (JS)

Directions:1. Leading campaigns of Semrush Academy2. Paid users' onboarding track development3. Developing team analyticsTech stack: Litmus, Act-On, Mindbox, Google Bigquery (SQL), Excel

Joined Hystax team as a consultant and an auditor to solve the next issues:1. Non-Stable ranking2. Unclear site structure3. Semantic core absenceDuring 5 month reached the next results:1. 30% of keywords reached top-10 (belonged to other brands AWS, etc.)2. 8 main keywords reached top-5 (belonged to other brands AWS, etc.)3. All brand keywords reached top-3 with an exact and broad match4. Solved technical SEO issues, alts, structured data, duplicates5. Re-constructed all site-map and robots.txt6. Prepared the web-site for refactoring

Leading a process of marketing adoption of all the web resourcesBuilding funnel analytics (web / offline)Creating A/B-testingRunning PPC campaigns (Google Adwords / Youtube / Yandex Direct)

Responsible for:1. All the site's content, including Landing Pages and their content analytics and A/B-testing2. Supporting other writers and leading freelance / out-source teams of writers

As content manager I was supporting all the company's web-sites and working with finance documentation.Content Manager:1. Managed the content of 3 trade web-sites2. Managed the content of 80 landing pages3. Supported partner resourceRequired skills for that: time management, content development, copywriting, HTML / CSSMarketing Budgect Specialist:1. Work with reporting documents2. Verification of costs against results3. Work with sales funnel reports

Supporting communications