Peter Zerbin Email & Phone Number

Ottawa, Canada Area

- Reported directly to the CEO- Managed an in-house team and external contractors- Drove a strategic, multi-channel marketing program which includes product pricing, acquisition campaigns, retention strategies, and member service- Accountable for social media channel management- Managed CSHP’s brand and corporate identity- Oversaw creation of brand and.

Ottawa, ON

Brand management including a visual identity overhaul. Hands-on management of Impressions Group Ottawa Inc.'s digital presence. This brand responsibility extended into recruitment and selection where I played a central role. The planning, implementation and measurement of lead generation campaigns for all business lines also fell under my purview. I was.

Ottawa, Canada Area

Responsible for managing the development and improvement of digital products and services (apps, websites, CMS & loyalty POS integration). Direct supervision of the digital quality assurance team and the Manager of Digital Services. Liaise with CAA Clubs and Partners on cooperative programs. Worked closely with peers and within the Association network to.

Regina, SK

- Responsible for the corporate brand, membership sales and insurance leads. - Direct reports included digital marketing manager, graphic designers, loyalty account manager, business intelligence analyst and membership sales managers.- Worked with retail executives on integrated marketing campaigns that sought to meet business line objectives for both the.

Regina, Saskatchewan

- Coordinated corporate advertising for the Saskatchewan club- Supervised five direct reports - Accountable for all digital marketing initiatives including all social media accounts- Responsible for campaign planning and implementation in support of the org. strategic plan- Oversaw motor club ad production and booking for print, web, radio and digital.

Regina, Saskatchewan

- Managed digital communication channels for all business lines- Responsible for planning and carrying out social media tactics and policy creation- Caretaker of search engine marketing- Collaborated with media agencies on integrated marketing projects and campaigns- Led website redesign projects from conception to implementation- First supervisory role.

Regina, Saskatchewan

- Administered email campaigns- Coordinated website content changes- Liaison with third party suppliers relating to travel booking, auto clubs services, and loyalty programs- Contributed to digital marketing plans- Involved in website redesign projects

Regina, Saskatchewan

- This position was a Gradworks internship- Responsible for the promotion of expressaddress.com- B2B sales of expressaddress.com subscriptions and partnerships- Preparation of articles for SaskExperts newsletter (a CTV program)- Ongoing management of business client relationships- Liaison between clients and internal IT team for website development and.

Regina, Saskatchewan

- First taste of customer acquisition and retention - 100% commission-based salary- Photographed vehicles- Sold advertising packages and completed sales orders

Regina

- Maintained promotional displays- Assisted in the provision ofa fulfilling shopping experience- Stocked shelves

Master Of Business Administration (Mba), General Studies

Bachelor Of Business Administration (Bba), Marketing

Emerging Leaders Program, Fia University

Classes included leadership development, pricing strategies, evolving customer value, club CEO presentations, strategic planning and.

Leadership Development Program

Project Management Certificate, Business And Professional Development

3 credit hours in project management basics.

Adobe Cs4

Dreamweaver Level 1, Flash Level 1, InDesign Level 1 & 2