Peter A. Andrew Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Develop media strategies that establish and grow world class brands through the smart use of data, innovation and creativity.My clients include:- Paramount AU (Paramount Pictures, Paramount+, Channel 10)- Mutti Tomatoes- Whitelion (pro bono)Previous clients: Energizer Batteries, Airbnb.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

A start-up connecting students with universities around the world. Established to transform the higher education international student recruitment industry through digitisation, automation and personalisation, we developed an app through which students can apply to university courses all around the world.My responsibilities included:- Spearhead market entry strategies and growth plans for India, Spain, Germany, Austria and Bulgaria.- Creating 360 degree marketing campaigns… Show more A start-up connecting students with universities around the world. Established to transform the higher education international student recruitment industry through digitisation, automation and personalisation, we developed an app through which students can apply to university courses all around the world.My responsibilities included:- Spearhead market entry strategies and growth plans for India, Spain, Germany, Austria and Bulgaria.- Creating 360 degree marketing campaigns, based on audience insights and data, that connect digital channels (SEM, SEO and social and other digital platforms channels) with offline channels.- Budget planning and execution.- Build and manage the company’s customer acquisition and conversion funnels for both B2B and B2C customers.- Establish and nurture strategic partnerships designed to build credibility, generate conversation and drive customer acquisition. Show less

Vienna, Austria

Sydney, Australia

MEC, now named Wavemaker, is a Group M media agency which is owned by WPP, and one of the largest media agencies in the world. I worked on the media investment team for some of the world's most recognisable brands, including Nespresso, Tiffany & Co., United Airlines, Chevron Mining, Campbells Arnotts, GE and Blackmores.

Sydney, Australia

Psonia was a giftware, homeware and accessory importer and retailer. Growing from a garage-based family business into a Tupperware-style events led model, to a traditional and digital retailer. Our mission at Psonia was to provide high quality, personalised customer service to facilitate growth through building a loyal customer base of brand advocates.

Master Of Business Administration - Mba, Business Administration And Management, General, Distinction

Master Of Strategy, Innovation And Management Control (Msc), High Distinction

Thesis: Make it Sexy but Digestible: Increasing User Satisfaction in Mobile Application-Based Mass Customisation Toolkits Through Reducing.

Bachelor Of Arts In International Studies, People, Culture And Society

Studied at UNIBO (Bologna, Italy) for a year as part of an exchange. Studied international marketing, philosophy and cinema.

Bachelor Of Business, International Marketing

Bachelor Of Arts - Ba, International Marketing, Philosophy And Cinema

Conducted as part of an exchange for my Bachelor of Arts in International Studies (UTS).