Peter Allen Email & Phone Number

Loughborough, England, United Kingdom

Supporting this very worthwhile project with a more strategic approach to communications, ensuring that all stakeholders are informed about it and support it wherever possible. I am very happy to be working more closely on climate change having worked on renewable energy and sustainable growth in previous roles.

Leicester, England, United Kingdom

Providing marketing and communications to ensure that SME businesses in the region can find the advice, training and funding support they may need to grow in the current challenging climate. One of my early achievements and something I've maintained ever since is removing 'public sector' language from our communications so that our target audience - time-poor microbusinesses and SMEs - can understand what Business Gateway is offering and how it will help them. Making communications relevant to their target audience is one of my things. If you feel the same way, maybe we can form a support group! I also promote the idea of moving away from mass marketing by asking pertinent questions about who a new product is designed for and why they should be interested in it. If my client can't answer that, it means that marketing the product is going to be very difficult. And if they can, it gives us a clear idea about which segment of the market to target and what to say and which channels to use. I've also worked to create a more proactive approach to public relations and blogging. I write media releases regularly in support of our courses and programmes as well as in response to new government initiatives or budgets. I like to create blogs by interviewing clients or experts, to help explain complex issues or generate content to support social media activity around events for which we're recruiting. On a daily basis I jointly maintain the Business Gateway website and social media accounts, raising the levels of engagement on issues. Longer term, I also contribute to the strategic thinking around how best the Business Gateway can meet its objective of supporting businesses and the implementation of the Economic Recovery Plan for Leicestershire. I very much enjoy my job and am lucky to work with a team of very professional people who are also really nice.

Hinckley, Leicestershire

Initially as a contractor and then permanent, I supported major projects in the Future of Gas strategy including HyDeploy at Keele, HyNet North West and HyMotion (hydrogen transport) with a range of marketing and communications activities and collateral. Future of Gas relates to how the gas network will transition to Net Zero by using its pipelines to deliver greener gases like biomethane and hydrogen rather than fossil gas and it was a genuinely exciting area in which to work. For HyDeploy at Keele I planned and delivered a highly successful Webinar in May 20 with over 120 attendees including Ofgem and BEIS. At the webinar we shared the progress of HyDeploy - the UK's first and only live demonstration of blending up to 20% hydrogen into the natural gas supply to 100 houses and 30 commercial buildings at Keele University. We also presented a session on public perceptions of hydrogen by Prof Zoe Robinson of Keele. The videos of these webinars have been viewed over 1000 times on Cadent's YouTube channel. I wrote the shooting script and oversaw the editing of a HyDeploy corporate video working with BMS in Nottingham. This involved organising the logistics of filming several talking heads and capturing every aspect of this unique project. You can see the 7 minute video on Cadent's YouTube channel. The HyDeploy consortium were very pleased with the outcome and several other organisations have asked to use segments of this video. For hydrogen transport I oversaw the production of the HyMotion report for my client, David Jones. This report demonstrated the potential cost effectiveness of network delivered hydrogen in decarbonising transport and it was launched at the Hydrogen Showcase in Runcorn in 2019. I regularly produced blogs and generated media profile for David to promote BioCNG fuels and their role in decarbonising heavy transport, on the way to using hydrogen. For Hynet I oversaw the website and contributed to the HyNet Vision document.

Royal Leamington Spa, Warwickshire, United Kingdom

Reviewing Marketing team structure and overall approach with a view to making recommendations in the new year. This involves creating an annual marketing plan for each area, introducing regular reporting and evaluation of performance plus better internal client management and communication. Introducing a new CRM system and launching a new website. Have created a marketing plan for Apprenticeships and also the commercial activities at WCG.

Leicester, United Kingdom

Available for interim management roles and/or consultancy on education marketing and communications issues. Keen to work with marketing or creative agencies as well, to provide insight on the HE market and hopefully help you win some business. Also available as speaker at education marketing or other events, on issues such as integrating Marketing with the overall business, creating and implementing an education brand, breaking down barriers between the marketing function and academic clients.Currently delivering a marketing review and new collateral to an Academy in Leicester, working with a local agency plus writing articles on HE marketing: watch this space.

London, United Kingdom

Interim role during period of transition for UEL. Supporting Director with various strategic issues, team restructure and fast-track projects. Key achievements include the creation of evidence based marketing strategies and plans for each Academic School. Using student demographic data and application phasing stats, together with feeder college analysis, we created highly targeted marketing plans to attract a mix of students from under 21s to mature and professional. As well as introducing the wider use of data, I encouraged a more planned approach to activities and greater co-ordination between teams. I also reintroduced 'traditional' advertising - outdoor, press and door drops - to reach mature local students more effectively. Using OOH advertising we increased attendance at a PG Information Evening by 600%.

London, United Kingdom

Applying my marketing and comms experience in a different setting. St Mungo's is a charity addressing the issue of homelessness. My responsibilities include: - reviewing marketing and communications approach, including brand, planning, culture etc - developing Marketing Strategy in line with emerging brand and corporate vision - reviewing and developing proposal for new website - improving digital and social media activity - promoting more joined-up approach to planning and delivering of activities across multiple teams - working with specialist agencies to refine social media targeting

High Wycombe And Uxbridge

Reviewing operations and looking to add value at each stage of marketing and recruitment. This includes: - Working with PVCs and Faculty SMTs to create a unified approach to recruitment and profile raising among key stakeholders - Integrating the Marketing Strategy with Faculty Strategies to ensure marketing activity supports recruitment targets and other objectives - Initiating a data-informed way of working. Working with colleagues at every level to collect, extract and report on key data at each stage of the student journey. I have managed to establish a co-ordinated approach to collecting, analysing and distributing key data for colleagues across the university, to inform tactical and strategic decisions, including evaluating ROI on marketing activity- Reviewing and improving relationship with media buying agency by introducing formal KPIs and higher levels of service. Bringing greater accountability to this relationship.- Starting to create a brand narrative at institutional level; using the elements agreed upon by internal stakeholders plus external research, to draft a brand personality to which all colleagues can successfully subscribe. This is based on key factors that we all agree are part of the Bucks dna. - Introducing a culture of monitoring and evaluating marketing activity to inform future decisions and gauge ROI. Encouraging marketing and recruitment teams to communicate activity and impact with academic and other internal colleagues eg open day bookings by subject; to build a sense of collective involvement and responsibility - Reviewing team capabilities and structure with a view to recommending improvements including closer 'account management' style approach with Faculties and greater integration of all related functions. - Advising SMT on potential benefits of more strategic approach to stakeholder engagement- Leading a strategic review of internal student communications with colleagues

Cambridge, United Kingdom

Creating and delivering a student recruitment plan for this brand new School and radically different course - with intakes in October, January and AprilOverseeing social media as major part of activity, plus sourcing and working with specialist agencies Liaising with local colleges and potential partners, local media and businesses Copywriting, overseeing design, web design, event attendance, brand, PR, and CRM

Derby, United Kingdom

Oversaw all aspects of marketing and recruitment including strategy for key markets, branding and positioning. Managed teams including corporate relations, community relations, alumni, web and publications. Successfully delivered marketing activities to achieve record student recruitment year on year as well as building brand profile. Successfully created a credible brand and grew profile, changing perceptions of Derby. Delivered integrated marketing and targeted communications (PR) activity for optimum impact. Worked veyr closely with faculty clients to address their recruitment issues. Very experienced in all aspects of HE marketing. Now available for interim management or consultancy roles at any level or on any aspect of education marketing.

Providing strategic marketing solutions and campaigns to clients in the university and local government sectors. Oversaw a staff of 50 in a very dynamic agency with a commercial focus. I helped to win and retain major contracts with universities and local government. Managed several complex clients and developed their spend over time. Regularly pitched and presented to senior teams. Clients included De Montfort University, Sheffield Hallam, Northampton, Bucks New University, Barnsley MBC, North East Lincs District Council and Northampton County Council.

Successfully reorientated the Marketing and PR team to work more closely with academic clients. I achieved this through a cultural change programme, consultation with academic clients to gauge their needs and demonstrating how both 'sides' would be more successful if they worked together to an agreed plan. Oversaw an overhaul of corporate publications including the UG prospectus (which won a Heist award) and the Annual Review (which became a much higher quality, selling document rather than just a look back at the year). Relaunched the university website successfully using internal team.

Leicester

Assistant PR Officer duties plus Alumni Relations. Ran an alumni fundraising campaign with an agency to raise £1m for the Jubilee Campaign. Overhauled alumni magazine and website, delivered events.

Slough, Berkshire

Progressed from Secretary to Assistant PR Officerand then to PR and Fundraising OfficerOversaw direct mail fundraising campaigns to 60,000 donorbase, working with direct marketing agencies. Part of the team that developed new advertising and branding approaches with Ogilvy and MatherProudest moment: getting approval from REM's office to use the lyrics to 'Everybody Hurts' in an advert around the time of Kurt Cobain's death.