Peter Arato Email & Phone Number

Merrick, Ny, Us

Greater New York City Area

Analyze and synthesize multiple secondary data sources for Consumer Beauty Division, including:- National, customer, and segment-level deep dives to address stakeholder business issues- Creation of robust and holistic reporting systems on key business results- Collaboration with suppliers to ensure accurate, timely, and efficient data

Provided strategic and tactical direction to clients in search of optimal retail sites:• Prepared recommendations based on demographic/financial analyses of potential sites• Supported all recommendations with sales forecasts and financial analyses, to determine projected site profitability • Built long-term store-expansion strategic plans, resulting in venture capital buy-in• Created and presented actionable client deliverables to clients' C-level management• Collaborated with Site Selectors, Market Research associates, and management to deliver exceptional client service on continuous basis

Engaged by clients across various industries, to assist with several consulting projects: • Coached and implemented new process for computing margin/mark-up for financial tracking• Consulted and coached client on PowerPoint presentation and prepared client deliverable to specifications

• Across several roles of increased responsibility, managed analysis and client relationships• Managed market-level syndicated and customized projects, building revenue to $1.6 million, through client-retention and new business• Consulted with clients to develop effective proposals • Worked with cross-functional teams to develop automated client deliverables, client development tools• Analyses included opportunities identification, program impact, and competitive intelligence, some using advanced analytics• Spearheaded initiative to develop interactive-mapping capabilities• Developed solutions and sales collaterals for new markets initiative, including ones for social media and digital advertising clients• Developed/launched cellular handset tracking service, pioneering hybrid point of sale/consumer survey methodology, leading cross-functional team• Drove increased revenue and profits, through saturation of top industry players, by maintaining high profile for service through extensive press coverage (The New York Times, U.S. News and World Report, TechTV, TWICE Magazine) and speaking engagement at trade show• Negotiated over $ .5M global contract with a strategic client, coordinating across three partner offices• Mentored team of project directors and managed business development efforts across global partner offices• Authored long-term Telecom strategic business plan• Led client service discussion on overcoming sales objections to a re-launched core company service• Managed Telecommunications business, including P&L, client development, contract negotiations, and service • Increased Telecom revenue by 96%, by identifying opportunities, upselling, new client acquisition, and launching three new categories• More than doubled profits, by aggressively managing costs• Provided issue-based category reviews, resulting in high customer satisfaction scores/positive written feedback• Selected for cross-company team, to assess new business opportunity

• Managed all consumer panel/syndicated data on laundry detergents and personal wash, including purchase dynamics tracking, trial and repeat, brand interactions, demographics, franchise concentration analysis, and ad hoc analyses to address specific business issues• Maintained seven databases, provided training/support for over 100 system users• Updated business on brand performance and category/segment trends, through toplines and proprietary decision support system on monthly basis• Worked closely with Management, Marketing, Sales, Finance, Supply Chain, and Product Development on numerous projects• Developed unique sales projection model for category sizing and forecasts used across company for annual plans• Served on several cross-functional teams• Designed and implemented proprietary advertising database• Managed on-site IRI (outsourced research company) support staff and consultants

Master Of Business Administration (Mba), Market Research

Bachelor Of Arts (Ba), Psychology