Peter Armaly's Location
Toronto, Ontario, Canada, Canada
Peter Armaly's Contact Details
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About Peter Armaly
I am a senior-level executive with over 25 years of experience in roles that span the entire range of GTM (sales, marketing, product, and customer success). As Principal with Valuize I build in a larger way on the kind of work I’ve done in the past with companies like ESG, Oracle, and TSIA, work that had me continually engaged directly with clients and at the forefront of brand representation in the market. Ultimately, my goal with Valuize is to consult with and to provide the best guidance for clients and to communicate to the market the company’s advanced strategies for driving customer value, which can translate into higher NRR/NDR. Separately, I also advise the executive team of Proof Analytics, a leading automated marketing optimization platform, on customer success topics and best practices. Finally, I am an industry researcher, a co-author of a book for aspiring, experienced CSMs and of a customer success industry training study. For all this work, I am often recognized as a visionary leader and one of the top influencers in customer success.
Peter Armaly's Current Company Details
Proofanalytics.Ai
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Independent Consultant
Toronto, ON, CA
- Website:
- proofanalytics.ai
- Employees:
- 17
Peter Armaly Work Experience Details
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Independent ConsultantProofanalytics.AiToronto, On, Ca
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PrincipalValuize May 2024 - PresentVancouver, British Columbia, CaI spearhead the penetration of the Valuize brand into the B2B enterprise technology market, support the acquisition of new strategic clients in this market, and lead the prescription and delivery of outcomes to these clients. -
Expert Advisor - Customer SuccessPeakspan Capital Feb 2023 - PresentSan Mateo, California, Us -
Proof AdvisorProof Analytics Nov 2020 - PresentScottsdale , Arizona , UsAdvise the executive team around customer success topics and best practices
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Vice President Of Customer SuccessEsg (Customer Success As A Service®️) Jan 2022 - May 2024Cincinnati, Oh, UsESG delivers Customer Success as a Service® (CSaaS), enabling you to build, operationalize, and transform your CS organization. Helps you improve metrics and accomplish your ultimate goal of reduced churn and increased retention. The services combine consultation, process development, people, and automation to increase the capabilities of your Customer Success organization. My role is to represent the ESG brand to the market and to communicate our advanced thinking about the vital role that Customer Success can play (if built and managed well) for most companies. -
Advisory Board MemberCsm Practice Sep 2020 - Jan 2022Cupertino, Ca, UsCSM Practice offers high-quality customer success strategy design services for executives who wish to scale their customer success operations while producing quick tangible business results. We serve customer success teams from all over the world.Companies that work with us see an ongoing decrease in churn rate, an increase in customer references, and an improvement in customer satisfaction.We specialize in providing customer success best practice and expert resources to help you launch new Customer Success programs and optimizing your existing ones.You owe it to yourself to see what we're all about and how we can impact your customer success program. -
Senior Director, Customer Success Strategy, Enablement, And Thought LeadershipOracle Oct 2019 - Jan 2022Austin, Texas, UsI am part of a small team of architects responsible for building the entire Customer Success strategy, along with associated processes, playbooks, procurement and implementation of the technology stack, and the enablement plan for the North America Customer Success organization (300+ individuals). -
Senior Director, Customer Success Business Advisory ServicesOracle Dec 2018 - Oct 2019Austin, Texas, UsResponsible for program design and execution of skills enablement for Oracle NA SaaS Customer Success. Conduct industry and competitor research; own responsibility for the Voice of the Customer (VOC) program; internally evangelize the direction we're headed in Customer Success; strategize and help improve Oracle's Customer Success capabilities and offerings; write and speak on various customer-centric topics at customer and industry events
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Strategic AdvisorOracle Feb 2018 - Dec 2018Austin, Texas, UsOwnership of Voice of the Customer program for North America SaaS customer success customers. Conduct research and create insight reports for executive team. Write for the Oracle Blog and speak at a variety of industry conferences.
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Digital StrategistOracle Aug 2016 - Jan 2018Austin, Texas, UsI consult with, and advise, senior Marketing and Customer Success leaders on a wide range of issues related to digital disruption, helping them establish digital leadership and drive results through a customer-centric approach, insights gleaned from a sophisticated data strategy, and an acceleration in organizational speed and innovation. I also write and regularly contribute to the corporate blog. See more at - https://blogs.oracle.com/author/peter-armaly
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Vice President Of Research For Customer SuccessTechnology Services Industry Association (Tsia) Jul 2015 - Apr 2016San Diego, Ca, UsAs VP of Research for Customer Success I am responsible for gathering and analyzing information, handling member inquiries and discerning key trends in the area of Customer Success for technology products. Specific responsibilities include:• Data gathering, analysis, and presentation of industry bench-marking for members.• Ongoing content refinements to bench-marking and industry trend data-gathering instruments.• Design, implementation and presentation of multi-member studies.• Management of internal and external analyst resources.• Presentation of key industry trends to membership at various membership forums.• Authoring of articles for inclusion in various publications. -
Director Customer SuccessBmc Software Apr 2015 - Jul 2015Houston, Texas, UsExtending my role of the last year and building on my experience with wide-ranging business and customer success technologies, I am now leading the development and implementation of a new customer engagement model. Some of my responsibilities include building a technology platform and hiring and leading a new team of Customer Success Managers who will primarily utilize the platform to influence positive change for customers in our mid-tier groups of companies. Increased rates of retention, expanded solution adoption, and an overall rise in the perception customers have of the credibility and importance to their businesses of BMC solutions and services.These are goals my team and I are shooting for.Member of the Gainsight Customer Advisory Board. -
Director, Customer Success - AmericasBmc Software Jul 2014 - Apr 2015Houston, Texas, UsMy role at BMC is four-fold: 1) to direct teams of Customer Success Managers spread across the Americas. These are teams of managers and CSMs who are executing their mission of ensuring customers move in the right direction in achieving their business goals, as they relate to their investment with BMC Software solutions. 2) Ensure optimal customer retention and develop strong approaches for solution adoption and expansion; 3) to help lead the evolution of the Customer Success practice at BMC, which involves governance and thought leadership. 4) to evangelize the customer success service within BMC to key stakeholders and organizations.
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Senior Manager - Customer Success, AmericasBmc Software Jan 2014 - Jun 2014Houston, Texas, UsMy role at BMC is to lead and direct teams of Customer Success Managers spread across the Americas. These are teams of CSMs who are executing their mission of ensuring customers move in the right direction in achieving their business goals, as they relate to their investment with BMC Software solutions.
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Principal Customer Success ManagerBmc Software Jan 2013 - Dec 2013Houston, Texas, UsCustomers buy software products to help them achieve specific and measurable business goals. My role at BMC is to lead a team of Customer Success Managers in the Northeast US and Canada. These are CSMs who are executing against their mission of ensuring customers move in the right direction in achieving those business goals, as they pertain to their investment with BMC Software solutions.
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Director, Premier SupportEloqua Jun 2011 - Jan 2013San Francisco, California, UsMy mandate is to grow the Premier Support organization to meet the ambitious needs of a rapidly expanding list of Eloqua customers seeking expert technical guidance. Our customers are seeking to fully exploit the Eloqua marketing automation platform to optimize marketing campaigns and produce real leads. My team accelerates that effort through a thorough understanding of their client's business and a proactive and intelligent customer service approach.To ensure we're hitting the mark, I study the marketing automation industry, stay at the forefront of technology advancements with SaaS and Cloud Computing, analyze and take specific action on NPS (Net Promoter Score), encourage and arrange ongoing training for staff, and engage in regular conversations with all my customers.So far, so good. In one year heading the practice, our service has grown 40%, measured by number of customers and revenue. -
Customer Success ArchitectCa Technologies Apr 2011 - Jun 2011San Jose, California, UsBuilding on the job description of my previous role, I've assumed a much broader mandate in this new fiscal year. As part of a new global organization focused on this effort, I handle the technical advisory, consulting, and escalation responsibilites for some of CA Technologies largest Canadian accounts. -
Customer Solution ArchitectCa Technologies Feb 2010 - Apr 2011San Jose, California, UsI act as the lead technical advisor and contact for a number of enterprise accounts in Toronto. My primary responsibility is to positively impact the customer's real and perceived value of their relationship with CA by extending to them tactical and strategic guidance for their CA solutions. Customers also benefit from my ability to leverage my deep knowledge of industry directions and trends and to couple that with best practice advice for solution development, design and deployment.
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Practice Manager, Technical Advisor ServiceBmc Software Apr 2009 - Feb 2010Houston, Texas, UsI managed a global team of Technical Client Leads who worked with and guided their assigned customers in attaining a higher degree of value from their BMC solutions.
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Premier Support ManagerBmc Software Apr 2008 - Apr 2009Houston, Texas, UsManaging a team of support account managers and engineers who are assigned to support BMC's implemented solutions at its largest enterprise customers. Responsible for assuring customers receive maximum value for the investment they make in Premier service.
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Software Consulting ManagerBmc Software Sep 2005 - Mar 2008Houston, Texas, UsManaged team of presales consultants spread across Canada who were focused on selling and supporting BMC's enterprise service and systems management solutions. Developed and implemented strategy to elevate and broaden the technical relationships within our customer base. Promoted and cultivated a climate of knowledge attainment within the BMC sales organization.
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Business Unit Field DirectorBmc Software Sep 2004 - Sep 2005Houston, Texas, UsActed as a liason linking BMC R&D with customers and BMC Field staff. Responsible for synthesizing strategy and delivering the message to sales organizations and customers via briefings and speaking engagements at industry events throughout North and South America, Europe, and Asia.
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Principal Software ConsultantBmc Software Jan 1998 - Aug 2004Houston, Texas, UsTechnical presales consultant supporting various BMC sales teams in North America in their efforts to sell and entrench BMC solutions in the customer base. I had a particular focus on performance and event management in the applications and middleware segment.
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Senior Systems SpecialistRogers Communications 1996 - 1997Toronto, Ontario, Ca -
Technical SupportCanadian Pacific Railway 1990 - 1996Calgary, Alberta, Ca -
Operations ManagerCanadian Tire 1987 - 1989Toronto, Ontario, Ca
Peter Armaly Skills
Saas
Enterprise Software
Cloud Computing
Crm
Pre Sales
Management
Salesforce.com
Strategy
Customer Service
Leadership
Account Management
Itil
Eloqua
Program Management
Customer Satisfaction
Solution Selling
Team Leadership
Software As A Service
Sales Enablement
It Service Management
Go To Market Strategy
Customer Relations
Marketing Automation
Consulting
Training
Sales
Lead Generation
Selling
Strategic Partnerships
Change Management
Team Management
Business Strategy
Thought Leadership
Customer Relationship Management
Event Management
Demand Generation
Business Intelligence
Product Management
Paas
Analytics
Product Marketing
Software Industry
Sales Process
Partner Management
Business Alliances
Peter Armaly Education Details
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Cornell Johnson Graduate School Of ManagementLeading Management Teams -
University Of WindsorPolitical Science And History
Frequently Asked Questions about Peter Armaly
What company does Peter Armaly work for?
Peter Armaly works for Proofanalytics.ai
What is Peter Armaly's role at the current company?
Peter Armaly's current role is Independent Consultant.
What is Peter Armaly's email address?
Peter Armaly's email address is pe****@****cle.com
What is Peter Armaly's direct phone number?
Peter Armaly's direct phone number is 3.5*****
What schools did Peter Armaly attend?
Peter Armaly attended Cornell Johnson Graduate School Of Management, University Of Windsor.
What are some of Peter Armaly's interests?
Peter Armaly has interest in Social Services, Children, Education, Human Rights, Arts And Culture.
What skills is Peter Armaly known for?
Peter Armaly has skills like Saas, Enterprise Software, Cloud Computing, Crm, Pre Sales, Management, Salesforce.com, Strategy, Customer Service, Leadership, Account Management, Itil.
Who are Peter Armaly's colleagues?
Peter Armaly's colleagues are Jency Elizabeth, James Arnold, Yash Awasthi.
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