Peter Ashley Email & Phone Number

Los Altos, Ca, Us

Los Altos, Ca, Us

Palo Alto, Us

Bean provides agile project management and part time resources for accounting teams. CFOs' biggest challenges include attracting and retaining talent, controlling job costs, managing disconnected data and getting the deliverables done on time. Controllers and CFO's are looking toward automation and artificial intelligence to help the finance department provide better results in less time with fewer resources.Bean is your automation and AI solution!Bean helps you assign and track the progress of your deliverables. Bean flags anything that risks meeting your deadlines and can connect you with elite financial accountants for your critical strategic projects. Your most important initiatives completed, faster.For startups and small businesses, Bean is there for you when a critical member of your team is on leave or if you want to focus you full time resources on your business and outsource accounting to former Big 4 accountants who are available to you for only as much as you need. Email hello@getbean.com to demo your automation and AI accounting solution.

Los Angeles, Ca, Us

Lucinetic Letters is an AI platform developed by a team from Caltech, Yale and NASA to reduce the time professors commit to writing PhD recommendations. "Letters" is trained from the author’s own writing/letters to ensure that recommendations (and other letters) generated by the author are in her "authentic voice". The platform enables the student to complete basic inputs (name, classes taken w recommender, links to projects or abstracts, CV etc.) then prompts the Professor to generate the letter, which can be regenerated to be more enthusiastic or cautious, or edited in any way the author chooses.As Head of Business Development, I meet with prospective clients in a range of industries in which highly technical and time consuming writing is required. We are working with academics, doctors, lawyers and other professional service industries to refine Lucinetic's platform to directly address their needs for technical writing and uncompromised security.

Palo Alto, California, Us

Responsible for building a database of >30K prospective investors, closing capital commitments, CRM and investor relations for MDSV's two first-time funds. The MDSV Emerging Manager Fund of Funds ($25M) invests in small VC funds ($10-$30M) with managers who have a track-record of identifying and investing in outlier companies. The MDSV Seed Fund ($35M) leverages proprietary software and relationships to identify and invest in the outlier companies that come from the roughly 150 new investments made annually by our Emerging Managers.

Jacksonville, Fl, Us

Cava Mobile builds custom branded, employee experience mobile applications that help small and medium businesses extend their culture, mission, vision and values to their entire workforce.

Boston, Massachusetts, Us

FAP builds advanced life insurance portfolios with algorithmic underwriting and funding techniques for tech forward estate planning that leverages tax advantages and low counter party risk to create a non-correlated assets with AAA security and outsized returns. I advise single and multi family offices representing more than $60B in collective net worth who use the portfolios we structure to optimize generational wealth transfers and maximize charitable gifts.

San Antonio, Texas, Us

I defined the partner and operations strategy for Eat Club's national expansion plan and go-to-market strategy for our new business unit.

Los Gatos, California, Us

I launched a crowdsourced content company that generated media for native advertising campaigns and mobile app design.

London, England, Gb

I joined Talenthouse to rapidly turn around operations and prepare the company for its growth funding round. I reduced headcount by forty percent and relocated the headquarters from Palo Alto to Los Angeles. I wasn't ready to move with the company and left Talenthouse after having a substantial role in reorganizing the company in only four months. Talenthouse immerses brands into the Facebook newsfeed by driving engagement and brand awareness through its community of social media influencers, who reach an audience of more than 600MM consumers.

San Francisco, California, Us

Dave McClure, a friend and colleague from PayPal, asked me to help him manage the fund raising for his $30MM Fund I of 500Startups. I raised $17.5M (from eighty-eight investors) of the $30MM Fund I. I built the Investor Relations architecture for 500 Startups and continued driving fund raising through the launch of Fund II.

Nashville, Tennessee, Us

I analyzed the competitive landscape and market for Asurion's mobile consumer products including "next generation" address book and data back-up.

I drove business development and raised $6.4MM from Morganthaler and Onset Ventures for Opinmind's Machine Learning and Natural Language Processing platform that, "identifies signals of purchase intent" from social media comments and blog posts. Opinmind clients use those signals to provide relevant ads to consumers across the web. Opinmind has since rebranded as Adara Media

Us

I helped launch the video service for mobile phones.

San Jose, Ca, Us

I defined and launched high impact businesses for PayPay and eBay. I launched the PayPal Shipping Platform for which I closed the deal with UPS, building the foundation for eBay's shipping platform, which fulfills nearly 20% of eBay sales. I launched PayPal Large Merchant Services for which I closed the first branded online retailers to accept PayPal as an alternative payment form. I closed the Apple iTunes deal which created one of PayPal's highest revenue generating relationships. I defined and launched PayPal's New Media/Micropayments business, which leverages PayPal's cost structure to enable new online business models selling digital content at sub $2 price points.

Recruited by mentor and Stanford Business School Professor to assist the 6 person start-up with prospecting markets and partners for company's patented, content-based audio identification (CBID) product. Worked with partner and Audible Magic engineering teams to define application architecture and integration requirements for custom solutions. Gained valuable experience in negotiating from low leverage position.• Explored licensing deals with major music labels, search engines, digital rights management companies, royalty distribution associations, music lockers and equipment manufacturers• Structured deal with IP interdiction company to enable real time detection and interdiction of copyrighted materials exchanged over the internet • Structured OEM licensing deal projected to generate $2,000,000 in first two years• Negotiated deal with SESAC, the largest royalty collection society to test CBID technology as sole vehicle for monitoring audio play over Internet

First employee, hired to define product strategy and build sales, marketing and business development areas -Hired, Trained and Managed Inside Sales and Business Development team, which closed more than seventy partnerships prior to product launch-Defined business deal templates, developed sales/marketing materials and trained sales team-Closed key content and distribution accounts which generated 90% of user base for Winfire-Hired/Trained Account Management team responsible for cultivating relationships and up-selling strategic accounts-Helped scale Winfire/BDG to 200 employees in twelve months-Recruited and trained department heads for Product, Brand Management and Customer Service-Managed development of Marketing collateral materials; wrote copy and managed graphic design vendors-Developed original website specifications and software business requirements

Hired by Chairman to analyze declines in comparable store sales and recommend a strategic turnaround plan-Managed P&L Development budget of $3.5 million -Identified units reducing cash flow through cannibalization and developed disposition strategy-Negotiated acquisition and integration of Zoopa chain of six restaurants*Negotiated sale of retail unit at nearly twenty times cash flow*Negotiated two lease terminations, resulting in retention of $380K allocated restructuring reserve-Developed strategy, budget and implementation plans for 1999 remodel program-Managed all aspects of new store openings including design, bidding and construction-Wrote business plan and managed project team (CEO and Vice Presidents of Marketing and Product Development) in concept development for “Fresh Choice Express” which leveraged excess capacity in base units to create incremental revenue generating vehicle for Fresh Choice stores and fund resources necessary to improve operations at store level

Regional Manager; P&L Responsibility for $12MM Region of 8 restaurantsDesigned and implemented highly successful turnaround strategy• Reduced manager and employee turnover by more than 25% in some stores• Increase in same-store-sales made region the most decorated in company; driving one store from the bottom quartile to become the top-performing restaurant among all fifty-four units

Us

• Redesigned repair and maintenance operations processes for major gasoline retailer in Canadian market-Worked with Regional and unit managers to identify inconsistencies at decision-making points-Worked with field personnel to identify and analyze units at which results varied from mean-Modeled returns and determined investment for company's $18 million retail upgrade program• Managed competitive analysis for large multinational oil and gas retailer in Thailand -Conducted field research with operators owning franchises of both client and competing brands-Analyzed site economics to derive profitability, scale curves and recommend growth strategy

Burbank, Ca, Us

• Conducted market analysis and wrote business plan for Walt Disney Comic Artwork new product launch• Managed new product launch for Disney Dimensions line of craft artwork-Performed evaluation and analysis of Art Editions operations for critical path reengineering-Established line positioning, merchandising guidelines and branding strategy-Coordinated marketing, creative, sales and operations departments in $2 million product launch

• Created consumer greeting card company that generated social impact and awareness of alternative solutions to homelessness and assisted residents of Philadelphia shelters in teaching basic business skills• Marketed greeting cards designed by homeless shelter residents in more than fifty Philadelphia area retailers including franchises of The Body Shop• Featured in The Philadelphia Inquirer, on Profiles, television program and named one of Kollage magazine’s "Ten People to Watch for 1993" because of “Innovative approach to addressing chronic dependency”

Consultant at this privately held Incentive marketing Company• Designed merchandise incentive programs for clients including Subaru of America, resulting in a record number of performance awards self funded through sales increases exceeding dealership goals• Designed travel incentive programs for clients including SmithKline Beecham and Major League Baseball aimed at aligning interests of sales force with newly merged company through yearlong consumer product incentive competition

Mba, Marketing, Finance, Management

Ba, Philosophy, Economics