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I love moving the needle and have achieved results in a variety of executive management, business development and fund raising roles with start-ups and Fortune 500 companies alike. I am the COO of BeanAI.com, an AI company serving Accounting and Finance teams across all industries. I've closed deals that move the needle including strategic distribution deals and direct sales. I help with the fundraising process along with other management responsibilities.I have been working in the AI industry for two years. I was previously the interim Head of Business Development for Lucinetic AI, where I prospected clients in a range of industries in which highly technical and time consuming letter writing is required. I worked with academics, doctors, lawyers and other professional service industries to refine Lucinetic's artificial intelligence "authentic voice" letter writing platform to directly address their needs for technical writing and security.My interest in AI was seeded while studying Philosophy of Mind and Cognition under at Tufts University Dan Dennett. My first role in the field was SVP of Marketing and Business Development at Opinmind (now Adara.) I helped define the product strategy for this machine learning company and drafted the Series B fund raising deck that we used to close $6.4MM from Morganthaler, Onset and Baseline Ventures in July, 2008.I joined PayPal in 2001 as one of the first one hundred employees at the Embarcadero Road office – making me a member of the PayPal Mafia. I immediately went to work on a product designed to preserve our presence on the eBay platform by endearing us to eBay’s coveted Power Sellers. I closed the first ever, online shipping aggregation deal with UPS, providing the foundation for PayPal’s Shipping Center and locking eBay out of a UPS deal. I designed and executed the go-to-market strategy for PayPal's Large Merchant Services (LMS) business. I built the channel sales team and closed the first deals integrating PayPal into payment gateways. I closed the marquee deals including Apple iTunes - the first billion-dollar retailer to integrate PayPal as a payment mark and propel PayPal to become the ubiquitous payment processor it is today.I earned an MBA from Stanford's Graduate School of Business and a BA from Tufts University.
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Co-Founder, Ceo At AluraAluraLos Altos, Ca, Us -
Founder And CeoEmberLos Altos, Ca, Us
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CooBean Dec 2023 - PresentPalo Alto, UsBean provides agile project management and part time resources for accounting teams. CFOs' biggest challenges include attracting and retaining talent, controlling job costs, managing disconnected data and getting the deliverables done on time. Controllers and CFO's are looking toward automation and artificial intelligence to help the finance department provide better results in less time with fewer resources.Bean is your automation and AI solution!Bean helps you assign and track the progress of your deliverables. Bean flags anything that risks meeting your deadlines and can connect you with elite financial accountants for your critical strategic projects. Your most important initiatives completed, faster.For startups and small businesses, Bean is there for you when a critical member of your team is on leave or if you want to focus you full time resources on your business and outsource accounting to former Big 4 accountants who are available to you for only as much as you need. Email hello@getbean.com to demo your automation and AI accounting solution. -
Business Development And Capital Formation AdvisorLucinetic Mar 2023 - PresentLos Angeles, Ca, UsLucinetic Letters is an AI platform developed by a team from Caltech, Yale and NASA to reduce the time professors commit to writing PhD recommendations. "Letters" is trained from the author’s own writing/letters to ensure that recommendations (and other letters) generated by the author are in her "authentic voice". The platform enables the student to complete basic inputs (name, classes taken w recommender, links to projects or abstracts, CV etc.) then prompts the Professor to generate the letter, which can be regenerated to be more enthusiastic or cautious, or edited in any way the author chooses.As Head of Business Development, I meet with prospective clients in a range of industries in which highly technical and time consuming writing is required. We are working with academics, doctors, lawyers and other professional service industries to refine Lucinetic's platform to directly address their needs for technical writing and uncompromised security. -
Partner, Fundraising And Investor RelationsMdsv Capital Apr 2022 - Dec 2023Palo Alto, California, UsResponsible for building a database of >30K prospective investors, closing capital commitments, CRM and investor relations for MDSV's two first-time funds. The MDSV Emerging Manager Fund of Funds ($25M) invests in small VC funds ($10-$30M) with managers who have a track-record of identifying and investing in outlier companies. The MDSV Seed Fund ($35M) leverages proprietary software and relationships to identify and invest in the outlier companies that come from the roughly 150 new investments made annually by our Emerging Managers. -
PresidentCava Mobile Jul 2021 - May 2022Jacksonville, Fl, UsCava Mobile builds custom branded, employee experience mobile applications that help small and medium businesses extend their culture, mission, vision and values to their entire workforce. -
Vp Business DevelopmentFinancial Architects Partners Feb 2016 - Mar 2021Boston, Massachusetts, UsFAP builds advanced life insurance portfolios with algorithmic underwriting and funding techniques for tech forward estate planning that leverages tax advantages and low counter party risk to create a non-correlated assets with AAA security and outsized returns. I advise single and multi family offices representing more than $60B in collective net worth who use the portfolios we structure to optimize generational wealth transfers and maximize charitable gifts. -
ConsultantXenex Disinfection Services Apr 2020 - Jul 2020San Antonio, Texas, Us -
Business Development ConsultantEat Club Jan 2015 - Sep 2015I defined the partner and operations strategy for Eat Club's national expansion plan and go-to-market strategy for our new business unit.
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PresidentMillennial Reach Sep 2012 - Jan 2015Los Gatos, California, UsI launched a crowdsourced content company that generated media for native advertising campaigns and mobile app design. -
CooTalenthouse Jun 2012 - Sep 2012London, England, GbI joined Talenthouse to rapidly turn around operations and prepare the company for its growth funding round. I reduced headcount by forty percent and relocated the headquarters from Palo Alto to Los Angeles. I wasn't ready to move with the company and left Talenthouse after having a substantial role in reorganizing the company in only four months. Talenthouse immerses brands into the Facebook newsfeed by driving engagement and brand awareness through its community of social media influencers, who reach an audience of more than 600MM consumers. -
Head Of Capital Raising And New Business Development500 Startups Jan 2011 - Jun 2012San Francisco, California, UsDave McClure, a friend and colleague from PayPal, asked me to help him manage the fund raising for his $30MM Fund I of 500Startups. I raised $17.5M (from eighty-eight investors) of the $30MM Fund I. I built the Investor Relations architecture for 500 Startups and continued driving fund raising through the launch of Fund II. -
Business Development ContractorAsurion Mobile Applications Jul 2009 - Dec 2010Nashville, Tennessee, UsI analyzed the competitive landscape and market for Asurion's mobile consumer products including "next generation" address book and data back-up. -
Svp Marketing & Business DevelopmentOpinmind Oct 2007 - Jun 2009I drove business development and raised $6.4MM from Morganthaler and Onset Ventures for Opinmind's Machine Learning and Natural Language Processing platform that, "identifies signals of purchase intent" from social media comments and blog posts. Opinmind clients use those signals to provide relevant ads to consumers across the web. Opinmind has since rebranded as Adara Media
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Vice President, Business DevelopmentMywaves Inc May 2006 - Oct 2007UsI helped launch the video service for mobile phones. -
Director, Business DevelopmentPaypal / Ebay May 2001 - May 2006San Jose, Ca, UsI defined and launched high impact businesses for PayPay and eBay. I launched the PayPal Shipping Platform for which I closed the deal with UPS, building the foundation for eBay's shipping platform, which fulfills nearly 20% of eBay sales. I launched PayPal Large Merchant Services for which I closed the first branded online retailers to accept PayPal as an alternative payment form. I closed the Apple iTunes deal which created one of PayPal's highest revenue generating relationships. I defined and launched PayPal's New Media/Micropayments business, which leverages PayPal's cost structure to enable new online business models selling digital content at sub $2 price points. -
Vice President, Business DevelopmentAudible Magic May 2000 - Apr 2001Recruited by mentor and Stanford Business School Professor to assist the 6 person start-up with prospecting markets and partners for company's patented, content-based audio identification (CBID) product. Worked with partner and Audible Magic engineering teams to define application architecture and integration requirements for custom solutions. Gained valuable experience in negotiating from low leverage position. Explored licensing deals with major music labels, search engines, digital rights management companies, royalty distribution associations, music lockers and equipment manufacturers Structured deal with IP interdiction company to enable real time detection and interdiction of copyrighted materials exchanged over the internet Structured OEM licensing deal projected to generate $2,000,000 in first two years Negotiated deal with SESAC, the largest royalty collection society to test CBID technology as sole vehicle for monitoring audio play over Internet
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Director, Marketing & Business DevelopmentWinfire Mar 1999 - Jun 2000First employee, hired to define product strategy and build sales, marketing and business development areas -Hired, Trained and Managed Inside Sales and Business Development team, which closed more than seventy partnerships prior to product launch-Defined business deal templates, developed sales/marketing materials and trained sales team-Closed key content and distribution accounts which generated 90% of user base for Winfire-Hired/Trained Account Management team responsible for cultivating relationships and up-selling strategic accounts-Helped scale Winfire/BDG to 200 employees in twelve months-Recruited and trained department heads for Product, Brand Management and Customer Service-Managed development of Marketing collateral materials; wrote copy and managed graphic design vendors-Developed original website specifications and software business requirements
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Vice President, Corporate DevelopmentFresh Choice Restaurants Inc. Aug 1996 - Mar 1999Hired by Chairman to analyze declines in comparable store sales and recommend a strategic turnaround plan-Managed P&L Development budget of $3.5 million -Identified units reducing cash flow through cannibalization and developed disposition strategy-Negotiated acquisition and integration of Zoopa chain of six restaurants*Negotiated sale of retail unit at nearly twenty times cash flow*Negotiated two lease terminations, resulting in retention of $380K allocated restructuring reserve-Developed strategy, budget and implementation plans for 1999 remodel program-Managed all aspects of new store openings including design, bidding and construction-Wrote business plan and managed project team (CEO and Vice Presidents of Marketing and Product Development) in concept development for Fresh Choice Express which leveraged excess capacity in base units to create incremental revenue generating vehicle for Fresh Choice stores and fund resources necessary to improve operations at store level
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Regional ManagerFresh Choice Restaurants Inc. Sep 1997 - May 1998Regional Manager; P&L Responsibility for $12MM Region of 8 restaurantsDesigned and implemented highly successful turnaround strategy Reduced manager and employee turnover by more than 25% in some stores Increase in same-store-sales made region the most decorated in company; driving one store from the bottom quartile to become the top-performing restaurant among all fifty-four units
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AssociateMercer Management Consulting Aug 1995 - Aug 1996Us Redesigned repair and maintenance operations processes for major gasoline retailer in Canadian market-Worked with Regional and unit managers to identify inconsistencies at decision-making points-Worked with field personnel to identify and analyze units at which results varied from mean-Modeled returns and determined investment for company's $18 million retail upgrade program Managed competitive analysis for large multinational oil and gas retailer in Thailand -Conducted field research with operators owning franchises of both client and competing brands-Analyzed site economics to derive profitability, scale curves and recommend growth strategy -
Product Manager (Summer Intern)The Walt Disney Company Jun 1994 - Sep 1994Burbank, Ca, Us Conducted market analysis and wrote business plan for Walt Disney Comic Artwork new product launch Managed new product launch for Disney Dimensions line of craft artwork-Performed evaluation and analysis of Art Editions operations for critical path reengineering-Established line positioning, merchandising guidelines and branding strategy-Coordinated marketing, creative, sales and operations departments in $2 million product launch -
Founder/DirectorGreetings For Food Jun 1991 - Sep 1993 Created consumer greeting card company that generated social impact and awareness of alternative solutions to homelessness and assisted residents of Philadelphia shelters in teaching basic business skills Marketed greeting cards designed by homeless shelter residents in more than fifty Philadelphia area retailers including franchises of The Body Shop Featured in The Philadelphia Inquirer, on Profiles, television program and named one of Kollage magazines "Ten People to Watch for 1993" because of Innovative approach to addressing chronic dependency
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AssociateUnited Incentives Inc. Sep 1989 - Jun 1991Consultant at this privately held Incentive marketing Company Designed merchandise incentive programs for clients including Subaru of America, resulting in a record number of performance awards self funded through sales increases exceeding dealership goals Designed travel incentive programs for clients including SmithKline Beecham and Major League Baseball aimed at aligning interests of sales force with newly merged company through yearlong consumer product incentive competition
Peter Ashley Skills
Peter Ashley Education Details
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Stanford University Graduate School Of BusinessManagement -
Tufts UniversityEconomics
Frequently Asked Questions about Peter Ashley
What company does Peter Ashley work for?
Peter Ashley works for Alura
What is Peter Ashley's role at the current company?
Peter Ashley's current role is Co-Founder, CEO at Alura.
What is Peter Ashley's email address?
Peter Ashley's email address is pb****@****hoo.com
What is Peter Ashley's direct phone number?
Peter Ashley's direct phone number is +165052*****
What schools did Peter Ashley attend?
Peter Ashley attended Stanford University Graduate School Of Business, Tufts University.
What are some of Peter Ashley's interests?
Peter Ashley has interest in Children, Mobile, Environment, Education, Science And Technology, Consumer Internet.
What skills is Peter Ashley known for?
Peter Ashley has skills like Start Ups, Strategy, Entrepreneurship, E Commerce, Business Development, Marketing Strategy, Marketing, Competitive Analysis, Business Strategy, Lead Generation, Management, Strategic Partnerships.
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