We’re a domain name driven web development incubator headquartered in Savannah, GA. We acquire unique dotCOM’s and develop custom software, niche eCommerce platforms, and customer-acquisition marketplaces.Current projects include: DudeRanch.com(re-acquired 2023), VidaliaOnions.com (Onions.com), RanchWork.com, & GuestRanches.com (acq 2023)

Private equity firm investing in & developing premium domain names.

A.Waller is a web-based Performance Marketing consultancy. We utilize proper SEO & leverage traffic acquisition channels such as Google AdWords, Bing Ads and Facebook Advertising to drive qualified traffic to client sites and focus on converting visitors into customers (via Google Analytics). We've launched thousands of online campaigns and managed multi-million dollar budgets from clients who require methodically disciplined Internet marketing. Sample clients include UPS Corporate, Moxie Interactive (Verizon Wireless), Asheville Convention & Visitors Bureau, and ChoicePoint (now LexisNexis).

SearchIgnite is a SaaS (software as a service) marketing automation application catering to the Paid Search advertising marketplace. Put simply, it enables businesses to effectively manage complex paid search campaigns running across multiple providers such as Google AdWords, Yahoo Search Marketing, and MSN adCenter. I was employee #4 and worked directly with the Founder to design & develop the core version of the software platform. Daily rituals included everything from market research, product strategy, product launch, application management, customer development, QA, & sales. During this period, I also assisted in the onboarding process for clients such as H&R Block, Office Depot, and the advertising agency DIGITAS. As the business grew and the application matured, I moved into the Search Marketing Manager role, launching & overseeing a portfolio of search marketing accounts for small to mid sized businesses utilizing the SearchIgnite software system. From launch to maturity, this portfolio helped contribute approximately $225k in additional yearly profit to the core SearchIgnite business.

I was originally hired at ChoicePoint to manage the implementation and delivery of advertising accounts on partners like Switchboard.com, WhitePages.com, and AnyWho.com. At the time, our two business units - KnowX.com and ChoiceTrust.com - were failing to properly leverage Paid Search as a marketing vehicle, so I proactively wrote a business case to encourage the allocation of more advertising dollars into this arena. After I received approval, I single handedly designed, researched, and implemented all keyword accounts, actively managed them on a daily basis, and performed daily tracking analysis to determine a positive ROI across all partners (which were Google Adwords, Overture, and Findwhat, Kanoodle, Enhance, and Search123 at the time). When I began, PPC revenue roughly generated $10k/year, and grew to over $2.5M/year under my management.

AutoTrader.com hired me as an Advertising Analyst within their newly created Advertising Traffic department. My duties revolved around compiling data mining inventory reports, ensuring the proper delivery of existing internal advertising campaigns, and generating ad hoc reports for senior leadership. I was also responsible for conducting pre- and post-campaign analysis which contributed to future marketing activity. This position enabled me to develop a deeper appreciation for hard-nosed mathematical analysis, and how business goals can be met by strictly managing trends and ROI.

My first job on the web, and it proved to be a watershed business experience for me. eTour was essentially a search engine which presented results in a slide-show manner (similar to todays StumbleUpon). I was initially hired as an Advertising Traffic Coordinator to oversee all aspects of our internal advertising campaign operations. As I grew comfortable with my position, I ended up assuming all Product Manager responsibilities for our department, and developed an in-house application to dynamically insert new advertisers into our ad rotation without having to hand code SQL. From this position, I was promoted into the role of Advertising Product Manager, responsible for authoring all ad product launch plans and functional specifications. eTour soon ran out of funding, though. I was fortunate to make it through 2 rounds of layoffs, but couldn't I avoid the third. eTour wound up shutting down operations soon after, and sold their remaining assets to Ask Jeeves.

Responsible for managing and overseeing annual spot broadcast television and radio buys for clients such as Honda, Acura, WebTV, and Rysher Entertainment. Actively negotiated and re-negotiated buys over the course of the year by monitoring and accepting make-goods while measuring overall campaign performance based on Nielson/Arbitron reports. Ensured campaigns were executed in a timely and accurate manner by closely working with stations and rep firms