Peter Babcock Email & Phone Number

Vacaville, CA, US

California, United States

I am responsible for the Daymon Private Brands team at Raleys and Bashas.

• I was responsible for the Daymon Private Brands on site team at Masscash
• Responsible for account start-up
• Developing and implementing the private brand strategy for Masscash
• Building and developing a Private brand team
• Responsible for the Account P&L
• Expanded the private brand business in 3 years from 600 million to 1.1 Billion

• Developed brand and category strategies
• Managed, developed and sourced products from locations like Dubai, Italy, China, Taiwan, Hong Kong for the following brands across four different retail formats. o Black & Decker (Power tools, Automotive, House ware)o.
• Developed innovative P.O.S and merchandising solutions
• Built and executed marketing and media plans, responsible for the marketing budget (2.5 Million)

• I was responsible for the Daymon Private Brands on site team at Score Supermarkets.
• Responsible for the Account P&L
• Re-launched & rebranded the private brand program
• Developed and implemented a new product development process
• Created product specifications database
• Managed style guide and brand design

• Managed IT and Analytical team (Hardware\Network Technician, Development Team, Support Team and Order Call Centre personal, Analysts)
• Project Management
• Category Management systems (purchased and proprietary)
• Responsible for the IT team and Analytics team meeting the company needs.

• Development Projects:
• Document Imaging System
• Document scanning System
• COLD System (Medscheme)
• Credit Card Reconciliation System (American Express)
• Microfiche Data Recovery Application