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Peter Bakker is a Fractional CTO at ASF Audits. He possess expertise in e commerce, start ups, strategy, entrepreneurship, online marketing and 45 more skills. Colleagues describe him as "Peter is passionate and always looking to challenge the status quo with disruptive ideas and human centered principles. His commitment to data driven decision making, iteration and analytics allows for rapid and collaborative development of meaningful customer experiences", "I reported to Peter for a period of time in 2014, and found him to be very empowering with his "the skies the limit" entrepreneurial nature and leadership. He has an infectious passion for digital, and incredibly analytical, supporting and pointing me down the right path in generating strong data driven business cases and analysis for making some pretty hefty decisions on product strategy and vision. I hope that one day we get to collaborate again, and look forward to seeing his ideas flourish into winning products and services.", and "Peter has a vast knowledge of digital marketing, e-commerce, analytics and website platforms. He is very strategic and has incredibly high business acumen. His successful managing of Sensis' new SEO-friendly website product was clearly the result of careful planning and effective execution. Under Peter's direction, the innovative technology for mobile-friendly websites also maintained high search engine rankings for Sensis clients when Google updated their algorithm."
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Fractional CtoAsf AuditsMelbourne, Vic, Au
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Chief Innovation And Technology OfficerMuirs.Co Apr 2024 - PresentLaverton Nth, Victoria, AuResponsible for innovation in the business and technology stack. Driving change through systematic implementation of Agile principles and evidence-based management practises. Loving working with the primary Industry, helping farmers farm better.With Muirs you Grow Forward -
Growth AdvisorThink & Grow Jan 2018 - PresentCollingwood, Victoria, AuInvolved in research and innovation projects for e-commerce, Internationalisation and FinTech -
Co-FounderUnhedged Oct 2017 - PresentDocklands, Victoria, AuWe are building Unhedged the next-gen Robo-advisor that uses AI and Algorithms to get a better result for everyday investors.Everyday investors underperform the market by 42% and that has a great influence on their wealth. Robo-advisors use the Modern Portfolio Theory invented in 1952 while the market structure has changed a lot and we are still using this formula to get sub-par results!Let's stop that: let's give advanced tools to everyday investors and let them have the opportunity to send their kids to a better school, live a better retirement or buy that bigger house.Unhedged uses AI and battle-tested algorithms to get algorithmic returns and fewer 'dips' which I built and traded over the years. The algorithms we are using are Hierarchical Risk Parity, Momentum, Trend, Volatility scalpers and 'beta swappers' adjusted for the retail trading environment -
EntrepreneurAntler Nov 2019 - Mar 2020Singapore, SgAntler is a global startup generator and early-stage VC, building the next wave of tech startups. Exploring ventures in Wealthtech, Fintech, Proptech, Madtech and Baktech -
Non Executive DirectorCroud Apr 2015 - May 2018Supporting CEO/mgt team and engage in Business Development
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Executive ConsultantAustralia Post 2017 - Jan 2018Melbourne, Victoria, AuShipster was a new project from Auspost to unite the biggest retailers to offer a "Prime-like" offering to Australian Consumers. I was consulting with the Consumer Marketing and Product Management groups and acted as a sounding board for internal and external leadership. -
Gm Marketing/CmoAussie Farmers Direct Jul 2015 - May 2017Clayton, Vic, AuLeading Marketing for Aussie Farmers Direct where I created a successful new business unit, changed the brand into something modern and changed all go-to market strategies to measurable, data-driven campaigns while building a high performing team.Details:Created a new brand mark better aligned to the brand values and heritage of the brand, and executed the rebranding within budget and time.Devised an above-the-line concept and executed a multi-channel campaign (TVc, TV sponsorship, AdShells, Office Media & Digital), increasing brand awareness and increasing signups by 73% after only 3 weeks from campaign launchAs Product Owner redesigned the complete eCommerce platform improving conversions from 0.6% to an industry-leading >3% while quadrupling organic traffic within a 12-month timeframeRevised the channel strategy from a “spray and pray” method, to a data-driven funnel approach improving channel attribution and budget allocation, improving blended CPA by 60%.Created a Data & Insights function to support executive decision making and advanced segmentingIntroduced a new marketing platform enabling complex user journeys and call centre integration, increasing open rate to 65% and click-through rates to 8% while saving $100K per annumStarted a new business unit (Meal kit solutions) with WeightWatchers, increasing average basket size by 29%. This business unit established an annualised revenue run rate of $15m after 6 months in operationIntroduced a new loyalty program, Harvest Rewards, to increase retention and strengthen the link that customers experience between shopping and the charitable function of AFD -
Gm Websites & Ecommerce At SensisSensis Sep 2013 - May 2015Melbourne, Victoria, AuSensis is the parent company for iconic Australian brands such as Yellow Pages®, White Pages®, Whereis® and 1234. For over 114 years Sensis has been connecting Australians with business details through the directories and through the online properties of Yellowpages.com.au and Whitepages.com.au. Sensis is the biggest Online Marketing company in Australia serving companies with Websites, SEO services, Paid Advertising, Social strategies, and eCommerce.Leading the Product Strategy, Development and Operations for Sensis Websites, Sensis eCommerce, Social Products and Search Products. Fully P&L responsible for up to $100m; Team: 5 to 8 direct reports, ±170 indirect.Devised strategy to reinvigorate the website product by redesigning the service model, adopting new technology and a new innovative product & pricing ladder moving the profitability by 70ppInitiated a review of all digital products to enhance profitability and customer experience Renegotiated supplier contracts, saving over $1m annualised while improving service levels Actively coached my team, promoting several members to senior functions where they excelledLed Search Engine Marketing products, Search Engine Optimisation products, and Social Management services, on an interim basis, improving profitability by removing cost, solving bad debt issues and refreshing the product management teams -
Business Manager TargethomeTarget Australia Pty Ltd Nov 2012 - May 2013Williams Landing, Victoria, AuTarget is a major Australian mid-tier retailer with 307 stores and is part of the Wesfarmer group.Hired to set up Target Home, an omnichannel Furniture and Homeware concept that was devised to advance Target’s online capabilities in dropshipping, configurable items and lifestyle marketing. This project was subsequently shelved by the incoming CEO, as part of a restructureDeveloped complete Business Plan, Financial Forecasts, Range Planning and Online and Marketing concept, using my experience and extensive behavioral customer insight researchManaged internal stakeholders to create support and buy-in from the rest of the business Hired and managed designers, buyers, technical team and suppliers to execute the projectCoordinated wind down of the project and restructuring of the team -
CeoMydeco.Com 2011 - 2013Running the eCommerce arm of Mydeco.com, a well-known homewares, Furniture, and Interior Design services site founded by Brent HobermanResponsible for sales, sourcing, merchandising, product management, technology development and customer service. Team: 40ishMain Achievements: * Led turn-around from suffering Affiliate Site to thriving eCommerce destination* Built an A-class team* Led fund raising effort leading to an 1.5M£ investment* Divested non-core assets of the business* Initiated international expansion
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Head Of Ecommerce ConsultingBean Partners Ltd. 2008 - 2011London, GbBean partners is a strategic consultancy specialised helping SME's to grow and prosper via strategic advice and fundraising. I was the partner doing all eCommerce and online ventures. Some of the projects:* Blossom and Twigs* Buyout of major Social network * Buyout of small extreme sport manufacturer* Led Due Diligence of several investments -
Marketing, Product Management, And Operations (Interim)Blossom And Twigs 2009 - 2010GbBlossom and Twigs is an innovative luxury online flower eCommerce retailer in the UK.. Responsible for Online Product Development, On- and Offline Marketing, Affiliate Marketing setup, SEO, Social Media implementation, business development and "All hands on deck"- management. -
Vp FinanceGlubble.Com 2008 - 2008Managed the financial function for Glubble when it was de-merged from Glaxstar.Responsible for budgeting, forecasting, reporting and analysis for the management team.
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Vp Bizdev, Operations And FinanceGlaxstar Uk 2007 - 2008NlGlaxstar was a start-up and leader in Firefox browser development, working with clients such as Google, Nike, eBay, Digg and BBC -
Snr Manager Sales And OperationsGoogle 2006 - 2007Mountain View, Ca, UsManaged Benelux online Adwords sales and support team that managed 5000 clients and delivered over $250M in revenue -
ConsultantDe Telegraaf 2006 - 2006Amsterdam, Nh, NlAs consultant for the Corporate Development department designed a Joint venture between several media firms to exploit sport broadcast rights via Television, Internet and mobile platforms. -
Management ConsultantCross Media Consulting 2003 - 2005For clients I initiated, designed and managed a great number of daring online projects:* Set-up a state-of-the-art GPRS Portal* Designed of a Single Sign On platform* Designed a web shop* Design, Development and launch of the Telegraaf RSS reader* Design, development of a new gaming site* Developed tools for tracking user behavior* Created online CRM and payment systems
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Ceo, Cio/Cto, Co-FounderTrack4 1997 - 2002in 1997 I discovered that there was a market for an application that was able to administer projects with project managers in mind, especially taking the strength of distributed applications based on Internet technology in mind. I founded Track4, which was profitable within 6 months. In the beginning of '99 we sold the project management software at several major firms with more than 2000 listed users.
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Support AgentSykes Aug 1996 - Apr 1997Tampa, Florida, UsFirst and second line technical support agent at Sykes Enterprise Inc. for Sybase. Supported customers who were developing with Sybase products like PowerBuilder and Sybase databases. During this period I familiarised myself to every Sybase product in detail. -
Platoon CommanderRoyal Dutch Army Apr 1990 - Jul 1991Arlington, Virginia, UsPlatoon commander of training platoons of the Rapid Deployment Bataljon training centre; training new recruits in combat techniques, survival and the like. -
FounderPeter Bakker Stenen En Sieraden Jan 1979 - Oct 1982As a boy of 8 I founded a micro company importing semi-precious stones from Europe, Asia and South America, polishing them and manufacture them in jewellery. I sold the jewellery in a little store in the basement and re-invested most of my profits back in the company.The base of my entrepreneurial life was laidI earned the Youngest Entrepreneur Award and several articles were published about my venture
Peter Bakker Skills
Peter Bakker Education Details
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InseadGeneral Management -
Universidad De Complutense, MadridBusiness
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Erasmus University RotterdamSociology Of Organisations
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De Haagse Hogeschool / The Hague University Of Applied SciencesInformatics And Information Science
Frequently Asked Questions about Peter Bakker
What company does Peter Bakker work for?
Peter Bakker works for Asf Audits
What is Peter Bakker's role at the current company?
Peter Bakker's current role is Fractional CTO.
What is Peter Bakker's email address?
Peter Bakker's email address is pe****@****ead.edu
What is Peter Bakker's direct phone number?
Peter Bakker's direct phone number is +614351*****
What schools did Peter Bakker attend?
Peter Bakker attended Insead, Universidad De Complutense, Madrid, Erasmus University Rotterdam, De Haagse Hogeschool / The Hague University Of Applied Sciences.
What are some of Peter Bakker's interests?
Peter Bakker has interest in New Technology, Children, Ecommerce, Agile Product Management, Travelling, Snowboarding, Wake Boarding, Economic Empowerment, Scuba Diving, General Management.
What skills is Peter Bakker known for?
Peter Bakker has skills like E Commerce, Start Ups, Strategy, Entrepreneurship, Online Marketing, Business Development, Business Strategy, Change Management, Seo, Product Management, Enterprise Software, Leadership.
Who are Peter Bakker's colleagues?
Peter Bakker's colleagues are June Lai, Lan Hoang Nguyen, Melanie Schroeder, Anmol Gupta, Miin Toi, Lewis Le, Aashiq Thapa.
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