Peter Bassa Email & Phone Number

'S-Hertogenbosch, Nb, Nl

Strategia Business Consulting is an executive management consultancy and trusted advisor to Executive Boards specialized in Strategy, Marketing, Communications and Corporate development for (inter)national business-to-business companies. International scope and experienced to work within companies with a broad variety of cultural backgrounds. Focus areas are Strategy design and execution, development of Business Intelligence and Marketing programmes, Branding and Communication strategies and programmes, Financial communications, Issue & Crisis communications. CSR communications, Management of (international) Marketing & Communication departments. Programme management of integration and change projects. In a number of assignments in-sourced as CMO, Director Corporate Strategy or Director Marketing & Communications. Strategia has built a strong track record in various industries as e.g. Oil & Gas, Energy, Mining & Metals, Facility & Services, Transport & Logistics, Contracting, Construction, Technical Services and Manufacturing companies. In most cases the cooperation between Strategia and its clients covers a period of appr. 4 years characterised by the development and execution of high-impact change processes during the phases of restructuring and recovery and/or strong growth.Working for: Independent, Family-owned and Private Equity companies. Size: € 50M - € 2B. Selection of customers since 2007: VADO Beheer, Losberger De Boer, Oman Aluminium, CleanLease, Lips+, Vanderlande Industries, Moba, Royal Nooteboom Group, Ecolog International, Hertel Holding, Helvoet Rubber & Plastics Technologies, GEA Refrigeration, Gate LNG terminal, ECT, Gamma/PTFE, TBI/Wolter & Dros. Before 2007 worked in various (senior) management positions for Suez/GTI, Royal IBC, Alcoa and the national Dutch Handball Federation.

Eindhoven, The Netherlands

Strategia assignment VADO Beheer - Long-term investment company. Active in the Netherlands and BelgiumTrusted advisor to the Executive BoardFocus:Development of VADO’s positioning and branding strategy. Design and implementation of communication strategies and programmes to increase name awareness and reputation to support further growth of the M&A deal funnel. Realisation of communication programmes as part of acquisition and divestment processes. Organising internal Expert meetings for M&C specialists of VADO’s portfolio companies.

Bad Rappenau (Germany), Alkmaar (The Netherlands)

Strategia assignment Losberger De Boer - A world leading supplier of temporary and modular space solutions. Active worldwide.Trusted advisor to the Executive BoardFocus:Realisation of international communication strategies and programmes as part of acquisition and divestment processes. Financial communications, development of financial annual reports. Issue communications. Corporate Social Responsibility / Sustainability Communications. Design and implementation of communication strategies and programmes to increase name awareness and reputation.

Koudekerk Aan Den Rijn, The Netherlands

Strategia assignment CleanLease - 2,500 employees. Benelux market leader in integrated textile services and logistics.Trusted advisor to the Executive BoardFocus:Positioning and branding new organisation after merger CleanLease, Lips+ and Malysse in NL/BE. Integration commercial teams and building a new commercial organization. Program management integration projects. Strategy, Business Development, Development and implementation Marketing & Communication programmes. Change management, Integration Process Project managemen

Sohar, Oman

Strategia assignment Oman Aluminium Rolling Company (OARC) - Active in Oman, USA, Middle East, Europe and Asia.Trusted advisor to the Executive Board.Focus:In this function responsible on interim basis for the development and execution of a new European Strategy, Sales and Marketing & Communication programme to expand OARC's position in the European market.Oman Aluminium Rolling Company LLC (OARC) was established in 2011 as a green field aluminium rolling mill plant at the Sohar Industrial Estate to produce flat rolled aluminium products. The OARC plant is one of the largest added value projects in the Aluminium processing industry in the Sohar Industrial Area, with a total cost of 385 million USD. The annual capacity of the Plant is 140,000 metric tonnes per annum of multi-purpose Aluminium sheets which are sold in the local markets and exported to the Middle East, Asia, Europe and the USA.

Wijchen, The Netherlands

Strategia assignment Royal Nooteboom Group - € 100M/450 employees. Active in Europe.Trusted advisor to the Executive Board.Focus:Design of a new corporate strategy. Project management strategy execution. Development of business intelligence approach resulting in strong market, competitor and customer insights. Development and implementation of a new Branding and Communications strategy and programme. Development and execution of internal change and communications programme.

Dubai (Uae), Tetovo (Macedonia)

Strategia assignment Ecolog International - 12,000 employees. Active in Europe, Middle East, Asia, Africa, USA and China.Chief Marketing Officer and Member of the Senior Management Committee (SMC).Focus: Ecolog is a fast growing ambitious international support services and logistics company working in mostly challenging and remote locations. In this function responsible on interim basis for the development and execution of a new global marketing & communication strategy, programme and toolkit. Strengthening the Group's M&C support role to the business. Re-defining the company's overall strategy for the coming years.

Rotterdam, Netherlands

Strategia assignment Hertel Holding BV - € 850M/13,000 employees. Active in Europe, Caspian, Middle East, Asia Pacific.Global Director Marketing & Communications, Member of the Senior Management BoardFocus:Revision of global strategy. Restructuring. Development and implementation of a new global Marketing & Communications strategy and programme. Management global re-branding process. Development key account management within the Group. Day-to-day management of international team of marketing & communication professionals. Managed internal & external communications during Hertel's acquisition by Altrad in 2015 for both companies.

Strategia assignment GEA Refrigeration - € 600M/4,000 employees. Active worldwide.Global Director Marketing & Communications, Member of the global network of Marketing & Communication directors GEA Group.Focus: Development of a new global marketing & communication strategy, design and implementation of a worldwide re-branding process involving 30 companies, building a new team of M&C professionals on Group level and in the Regions. Key account management, development and day-to-day management of the execution of the global M&C strategy, program and toolkit.

Managing Director GTI Food & Pharma. Turnover € 65M, 350 employees.Focus:Restructuring and integrating multiple entities into one organization.Creation of a leading Industrial services company in Food & Pharma in the Benelux.

Focus:Member of 4-headed Steering Groep to lead the integration process of Fabricom and GTI.Management of the integration plan of Fabricom/GTI. Turnover € 2B, 20,000 empl.Development of a European business plan Food & Pharma for Suez/Fabricom Technical Services.Management of European re-branding of the Suez Technical Services division.Responsible for the internal and external communications of GTI and Fabricom in the Benelux.Managing communications during the acquisition of GTI by Suez/Fabricom.Successful delisting GTI of the Amsterdam Stock Exchange.Strategy roadmap GTI and scenarios for sale or merger of the company, followed by the divestment of the company and sale to Suez/Fabricom.Responsible for investor relations and realizing IR-programmes to shareholders in EU/USA.Acquisitions of multiple companies in the technical services sector with turnover totalling more than € 300M.

Focus:Strategy development for an expanding building and real estate company in the Benelux.Multiple acquisitions and integration processes. Development and realization of corporate Marketing and Communication programmes.Member PR-committee VGBouw, Dutch branche organisation fot the building industry.Vice-chairman Villa Pardoes, charity foundation.

Focus:Marketing and communication strategy and programmes for the European holding of Alcoa, world-market leader in aluminium. Focus on Extrusions, FRP and Endproducts. Acquisitions in the Netherlands, Spain, Hungary. Integration processes. Building a brand leader. Sponsoring strategy, local community programmes, international safety campaigns.Received various communication awards and nominations: advertisements, documentation, corporate audio-visual, employee annual reports.Member PR-committee Dutch Aluminium Association.Member PR-committee European Aluminium Association (EAA) in Brussels.Member sponsor committee Floriade 1992.

Focus:Responsible for PR and Communications during the World Championship Handball Women, organised in the Netherlands in 1986.

Master Of Business Administration - Mba, Business Administration And Management, General

Graduated with Honors

Education record