Peter Bastian Email & Phone Number

Responsible for the digital strategy;- consumer journeys- data strategies - digital marketing foundation

Responsible for optimizing digital marketing infrastructure and user journeys, Martech as well as CRO. - Lead on comms and marketing of digital transformation- Lead on collaboration with mediaagency- Branding, retention and acquisition campaigns across owned and paid channels- Facilitation and co-creation across the organization- Inhouse training in.

Directing image and performance campaigns across digital, broadcast, OOH and activation for Telia Company, Mondelez, Mattel and Proctor & Gamble.-Designing and implementing consumer journeys for Synoptik and Telia Company-Leader of three associates-Design, selling and execution of a Facebook seminar in both Copenhagen and Århus.-Educating in digital.

Copenhagen Area, Denmark

Copenhagen Area, Denmark

ResponsibilitiesDesigning digital strategies.Planning and execution of SEM campaigns for KIA and LG.Planning of digital campaigns for KIA, Experimentarium, Kulturklik, Nationalmuseet, as well as digital, print and OOH campaigns for Qatar Airways. ResultsSuccessful campaigns for clients resulting in increased Return on Investment and increased.

Copenhagen Area, Denmark

ResponsibilitiesSales of online campaigns for gaffa.dk, soundcheck.dk and billetlugen.dk, optimizing campaign perfomance, distribution contact for the GAFFA magazine in Copenhagen. ResultsIncreased revenue of display campaigns, text writing, further experience with setup and monitoring of campaigns in adserving systems.

ResponsibilitiesMarket analysis, internal communication regarding campaigns and pricing, sales support, coordination between sales and supply chain, pricing of new products, coordination of pricing levels between sales and CFO.ResultsImplementation of new payment structure, revision of pricing startegies, reporting and presentation for the Board of.

ResponsibilitiesExpansion and maintenance of the network of publishers in Scandinavia, delivery and coordination of online campaigns, media buying of traffic, coordination of campaign production, text authoring, sales support and campaign optimization. ResultsIncreased revenue of campaigns by expanding the network of publishers, increased conversion on.

Responsibilities Developing marketing materials for campaigns, media liaison, writing press releases, coordinating and hosting alumni events, market analysis, and lead generation of potential students.ResultsEditorial mentions in Danish newspapers Børsen, Ingeniøren, Berlingske Nyhedsmagasin and JP. Coordination and hosting of five almuni events.

ResponsibilitiesAccounting and customer service.ResultsOptimization of the logistical coordination between hauliers and clients, production of two annual reports.

Msc, Political Communication And Management

Fields of study: Organizational environments, governance, political environments, management, partnerships, public administration.

Exchange Programme, Management

Fields of study: Global strategic management, cross cultural management, negotiation, managing leadership and organisation. Results “A.

Bsc, Virksomhedsstudier

Activities and Societies: Public Relations Forum, Grundfos Challenge 2007 Organizational studies, economics, public relations, sociology.

Education record