Peter B. Email & Phone Number

Marietta, Ga, Us

New York, Us

I work with early stage and mid stage startups to develop strategies to meet their growth marketing needs. I am instrumental in the implementation of the strategy, reporting progress to key stakeholders and hiring in house teams to run the strategy. My primary focus for companies has been to develop user & customer acquisition tactics from B2B & B2C organizations. I have worked with companies in HR Tech, Enterprise augmented text analysis, Networking, Venture development and Marketing Agencies.

New York, Ny, Us

Chicago, Illinois, Us

New York City, New York, Us

As director of Growth Marketing, I oversee all aspects of growing The Muse’s user base. I lead our team to growth organic & paid channels, develop partnerships to extend our reach, and working with other teams to enhance our products to meet the needs of the market and our users.• Within my fist year I have grown users 60% YoY and 327% since my arrival at the company.• Architected and develop the Organic Search, Paid Acquisition and Partnership practices at The Muse.• Worked with finance and data science teams to develop an LTV model.• Developed/ executed go to market strategies in conjunction with product.

New York City, New York, Us

New York, Ny, Us

As the Senior SEO Strategist, I lead teams of highly talented people across our Atlanta, New York and London offices. I oversee initiatives for both technical and marketing side of SEO, where we strive to implement best-in-class SEO practices across client’s desktop, mobile, tablet and social experiences.• Developed a scalable global SEO strategy for my clients North American and European web properties.• Created SEO strategies responsible for driving over 46% job seeker organic traffic growth YOY in 2014• Collaborated with all clients to develop 101/102 SEO education sessions to help spread SEO best practice across their organizations• Manage day to day technical SEO projects, interfacing IT/Dev groups to ensure best practices are followed and rolled out to each all web property.

Raleigh, North Carolina, Us

• Responsible for strategy development & execution for e-commerce, B2B & B2C lead generation and ad publisher management accounts.• Developed and designed online/integrated campaigns to optimize client visibility within budgetary constraints.• Designed, developed and implemented processes for client on ramping, SEO strategy development, and KPI reporting.• Spearheaded efforts to develop new business offerings including Marketing Automation and SEO Content Strategy.• Designed and architected internal SEO tools to detect trends/ opportunities and collected trending data across all client accounts.• Collaborated with senior management to create a pilot program for a copywriting offering for the marketing department.

● Cultivating brands online presence to drive sales, strengthen company’s core mission and bring attention to new products.● Developing and designing websites using the C.M.S’s Joomla, Wordpress, Drupal and Magento.● Designing strategies to market products/ services and to monitor returns on marketing investments.

Implemented a new data collection model and gave key insights on in store customers buying trends, helped dictate sale item price points and product life spans. ● Developed e-commerce based website on top of the Joomla C.M.S.● Designed Social Media/Email marketing strategy and created protocol.● Managed in-house design and development team.● Re-designed in house inventory and shipping system.

Durham, North Carolina, Us

● Wrote a comparative analysis clinical report on the abnormal pediatric skull contours across founded collected from our specimens.● Helped create experiments that were integral in the data collection process, ultimately helping building models to calculate the stress vs. strain of the pediatric cranium.● Conducted pediatric head and neck characterization testing.● Acquired and computed head/neck impact kinematic modeling data.● Designed the UI for an Optical Character Recognition search engine.