As one of my LinkedIn recommendations below says, “Peter and I have worked together for many years. He is the most effective person I know selling B2B services. He was also responsible for marketing and PR. When we worked together at Palm Coast Data, Peter was personally responsible for closing many millions of dollars worth of business. I recommend him for any senior sales and marketing position, especially for service companies.”For 30 years, I’ve generated revenue, cultivated relationships and delivered innovative solutions to clients. That’s why I’ve been promoted to higher responsibility positions throughout my career.Early on, I realized the value of listening and understanding what keeps clients up at night. At BPA, I learned how to identify client needs, serve a large, geographically diverse customer base and direct a young professional staff. On top of that, BPA promoted me to open the company’s 4th regional office in Tampa, Florida.I also know how to help clients cut through complex service issues. I helped programmers, client services staff, owners and presidents to communicate requirements and craft solutions. BPA reported exceptional satisfaction with my performance and Palm Coast Data (PCD) recruited me to lead its sales and marketing efforts.During my tenure at PCD, I’ve been fortunate lead many complex and exciting opportunities including:• Participating in the operational and marketing launch of B 2 B fulfillment services.• Selling consumer magazine services, including contracts with annual values ranging from $50,000 to $10 million.• Leading sales efforts into the membership services market.• Introducing digital support services to the publishing industry.• Directing external communications agencies.As technology evolves and impacts service industries, my proven capability to address challenges and create solutions empowers new business and renews contracts worth millions annually.
Listed skills include Integrated Marketing, Advertising, Strategic Planning, Direct Marketing, and 25 others.