Peter E. Bickel, J.D. Email & Phone Number

King Of Prussia, Pa

• Leads communications and public relations functions in a new and evolving in-house marketing and communications (“marcom”) department of this complex mission-driven nonprofit that engages constituencies across the United States and Puerto Rico.• Sets strategy, guides execution, and monitors performance of the organization’s marketing and communications campaigns to ensure that the institutional mission, vision, values, and strategic priorities are effectively communicated across appropriate channels to all stakeholders, including donors, volunteers, partners, and the general public.• Pursues a digital-first approach to fashioning the organization’s marcom infrastructure, which will include a reimagined website, improved social media strategy and tactics, and an upgraded marketing technology (“martech”) stack intended to increase departmental effectiveness and efficiency.

Wynnewood, Pennsylvania, United States

A marketing consultancy that collaborates with mission-driven enterprises to develop and execute strategies that advance institutional priorities, from increasing visibility and burnishing reputation in the marketplace to propelling sustainable growth in evolving environments. Fluent in all forms of digital and traditional media, with a focus on developing smartly integrated, impactful, and engagement-based campaigns. Champions the use of research, data, and analytics to enhance marketing performance and optimize brand health.

Augusta, Georgia, United States

Served as chief marketing officer and digital strategist on an interim basis for a nonprofit organization that addresses the needs of lower-skilled, differently abled, and economically vulnerable populations in 35 counties across central Georgia and parts of South Carolina. Responsible for rebuilding and reinvigorating a marketing and communications department severely depleted by the economic impact of the COVID-19 pandemic. Developed and executed integrated marcom plans featuring digital strategies designed to raise public awareness and increase engagement of target populations in alignment with a pillar of the organization’s mission, specifically improving quality of life in the region through training and skill development that encourages sustained gainful employment. Collaborated with senior leaders to increase revenue streams derived multiple business units, an array of “social enterprises” operating in retail, hospitality, education, and career services verticals, as well as by encouraging philanthropic support.

Trenton, New Jersey, United States

Served as chief marketing and recruitment officer for the University and as a key member of its Strategic Enrollment Management Committee, bearing responsibility for creating and executing strategic and tactical plans designed to raise the public profile the institution and drive enrollment of nontraditional adult students who seek to earn a bachelor’s, master’s, or doctoral degree online. Managed cross-functional teams of marketing and recruitment professionals and oversaw a $2.5 million budget.

Blue Bell, Pennsylvania, United States

Served as chief marketing and communications officer for the College on an interim basis, with responsibility for executing brand strategy crafted to deliver the institution’s unique value proposition to traditional and nontraditional students and foster a competitive advantage in the marketplace. Oversaw all enrollment marketing and communications functions and advocated for an optimal student experience as a member of the Enrollment Management Leadership Team. Implemented strategic communications plans that utilized media relations, owned and shared digital platforms, and award-winning paid advertising to raise the College’s profile locally and regionally.

Villanova, Pennsylvania, United States

Responsibilities included: • Creating and implementing integrated marketing strategies and tactics to attract, engage, and enroll exceptional domestic and international undergraduate and graduate students.• Optimizing key marketing functions by employing evidence-based decision-making processes.• Increasing public awareness and elevating the university’s reputation among vital constituencies and audiences through a comprehensive research-driven rebranding initiative.• Recruiting, nurturing, and guiding a team of direct reports who have become renowned across the university for strategic and tactical thinking, creativity, attention to detail, and dedication to client satisfaction.• Establishing long-term project plans and schedules for large-scale initiatives, such as annual student recruitment campaigns, major website upgrades, and onboarding significant marketing-related web-based platforms, to facilitate apportionment of human and financial resources.• Cultivating and managing relationships with key vendors, including creative agencies, market research firms, media buyers, video production companies, and photographers, to timely obtain superior deliverables and maximize value.

As the chief marketing and communications officer, roles and responsibilities included:• Leading a team of professionals responsible for marketing, communications, graphic design, photography, and website management at the college. Results included elevated awareness and perception, increased enrollment, and greater private financial support of the college's nonprofit foundation to fund scholarships.• Spearheading a winning campaign in support of the college's first ballot measure, which generated $31.9 million to finance campus expansion.• Improving delivery of outbound communications and increasing favorable public exposure by redesigning and upgrading the website, converting the college newspaper to an online publication, and upgrading infrastructure and programming of the cable access TV station and on-campus digital signage.• Planning and directing activities and events that attracted the public to campus in record numbers and elicited positive media attention. • Helping to shape policy related to public funding of Wisconsin's technical colleges as a member of a technical college advocacy group by bolstering relationships with state lawmakers and the governor's office.

As an integrated marketing and communications professional concentrating in business development, I stimulated the growth and profitability of B2B and B2C enterprises that produced products or delivered services to clients gleaned from larger target audiences.Areas of strength include:• Performing research to help distinguish and position companies in the marketplace in order to facilitate market penetration and drive revenue growth.• Creating, executing, and evaluating comprehensive marketing plans comprised of paid and earned media campaigns, events, seminars and workshops, and in-person sales activities to attract, engage, convert, and retain clients.• Increasing client loyalty by championing delivery of exemplary service at all customer touch points.• Enhancing profitability by developing and implementing policies, procedures, and controls designed to increase efficiency in a variety of areas, including marketing and selling, project planning, production scheduling, procurement, and budget management.• Advocating for the resolution of business-related disputes through facilitated negotiation rather than litigation.

Southern California

Represented clients in a wide array of civil matters involving real estate, commercial and residential construction, professional liability, professional licensing, personal injury, property damage, and insurance coverage.

Juris Doctor, Law, 1989

Activities and Societies: Moot court and trial advocacy; editor of the law school newspaper; American Jurisprudence Award recipient; legal.

Bachelor Of Science, Summa Cum Laude, Graphic Communications, 1985

Activities and Societies: Phi Kappa Phi (national honor society); public relations officer for Mat Pica Pi (a college-based graphic.

Associate Of Arts, General Studies, 1979

Activities and Societies: Photography, graphic design, and print production; interned at the Santa Barbara News-Press in the camera.