Peter E. Bickel, J.D.

Peter E. Bickel, J.D. Email and Phone Number

Integrated Marketing Strategist | Brand Champion | Avid Storyteller | Problem-Solver @ American Baptist Home Mission Societies
1075 1st Ave, King of Prussia,Pennsylvania 19406,United States
Peter E. Bickel, J.D.'s Location
Wynnewood, Pennsylvania, United States, United States
Peter E. Bickel, J.D.'s Contact Details
About Peter E. Bickel, J.D.

peterbickel524@gmail.com; M: (484) 410-1032. Insightful, solutions-focused strategist and tactician with decades of experience spearheading marketing, communications, and business development functions across a spectrum of industries, including higher education, printing and publishing, and legal services.A brand advocate with an unwavering belief in the power of storytelling to increase awareness, heighten perceptions, and promote positive change. Leads collaborative, cross-functional teams and encourages individual initiative, both of which are instrumental to advancing institutional goals. Works creatively within budgetary frameworks to maximize returns. A champion of accountability, transparency, and persistence who energetically manages and mentors with an interpersonal and interactive style. Values working with diverse constituencies and cultivates camaraderie through mutual respect and mindfulness.A thoughtful, enthusiastic mentor, coach, cheerleader, and role model . who strives to empower others. Embraces continuous improvement and regards mirth as a workplace necessity.Strengths include:• Strategic and tactical planning• Client acquisition and retention• Integrated marketing that balances owned, shared, earned, and paid media• Brand building and extension, and reputation management• Marketing automation• Public and media relations, and public affairs• Talent acquisition, development, and retention• Market research, including data acquisition and analysis• Content creation and transformation• Crisis communications and response• Team building and training• Project management• Vendor relations• Business operations, including P&L responsibility

Peter E. Bickel, J.D.'s Current Company Details
American Baptist Home Mission Societies

American Baptist Home Mission Societies

View
Integrated Marketing Strategist | Brand Champion | Avid Storyteller | Problem-Solver
1075 1st Ave, King of Prussia,Pennsylvania 19406,United States
Website:
abhms.org
Employees:
71
Peter E. Bickel, J.D. Work Experience Details
  • American Baptist Home Mission Societies
    Communications And Public Relations
    American Baptist Home Mission Societies Feb 2022 - Present
    King Of Prussia, Pa
    • Leads communications and public relations functions in a new and evolving in-house marketing and communications (“marcom”) department of this complex mission-driven nonprofit that engages constituencies across the United States and Puerto Rico.• Sets strategy, guides execution, and monitors performance of the organization’s marketing and communications campaigns to ensure that the institutional mission, vision, values, and strategic priorities are effectively communicated across appropriate channels to all stakeholders, including donors, volunteers, partners, and the general public.• Pursues a digital-first approach to fashioning the organization’s marcom infrastructure, which will include a reimagined website, improved social media strategy and tactics, and an upgraded marketing technology (“martech”) stack intended to increase departmental effectiveness and efficiency.
  • Pebcraft Marketing
    Branding And Integrated Marketing Strategy
    Pebcraft Marketing Jan 2018 - Present
    Wynnewood, Pennsylvania, United States
    A marketing consultancy that collaborates with mission-driven enterprises to develop and execute strategies that advance institutional priorities, from increasing visibility and burnishing reputation in the marketplace to propelling sustainable growth in evolving environments. Fluent in all forms of digital and traditional media, with a focus on developing smartly integrated, impactful, and engagement-based campaigns. Champions the use of research, data, and analytics to enhance marketing performance and optimize brand health.
  • Goodwill Industries Of Middle Georgia And The Csra
    Interim Vice President Of Marketing And Digital Strategy
    Goodwill Industries Of Middle Georgia And The Csra Jan 2021 - Jun 2021
    Augusta, Georgia, United States
    Served as chief marketing officer and digital strategist on an interim basis for a nonprofit organization that addresses the needs of lower-skilled, differently abled, and economically vulnerable populations in 35 counties across central Georgia and parts of South Carolina. Responsible for rebuilding and reinvigorating a marketing and communications department severely depleted by the economic impact of the COVID-19 pandemic. Developed and executed integrated marcom plans featuring digital strategies designed to raise public awareness and increase engagement of target populations in alignment with a pillar of the organization’s mission, specifically improving quality of life in the region through training and skill development that encourages sustained gainful employment. Collaborated with senior leaders to increase revenue streams derived multiple business units, an array of “social enterprises” operating in retail, hospitality, education, and career services verticals, as well as by encouraging philanthropic support.
  • Thomas Edison State University
    Associate Vice President For University Marketing And Recruitment
    Thomas Edison State University Sep 2018 - Feb 2020
    Trenton, New Jersey, United States
    Served as chief marketing and recruitment officer for the University and as a key member of its Strategic Enrollment Management Committee, bearing responsibility for creating and executing strategic and tactical plans designed to raise the public profile the institution and drive enrollment of nontraditional adult students who seek to earn a bachelor’s, master’s, or doctoral degree online. Managed cross-functional teams of marketing and recruitment professionals and oversaw a $2.5 million budget.
  • Montgomery County Community College
    Executive Director Of Marketing And Communications
    Montgomery County Community College Apr 2018 - Aug 2018
    Blue Bell, Pennsylvania, United States
    Served as chief marketing and communications officer for the College on an interim basis, with responsibility for executing brand strategy crafted to deliver the institution’s unique value proposition to traditional and nontraditional students and foster a competitive advantage in the marketplace. Oversaw all enrollment marketing and communications functions and advocated for an optimal student experience as a member of the Enrollment Management Leadership Team. Implemented strategic communications plans that utilized media relations, owned and shared digital platforms, and award-winning paid advertising to raise the College’s profile locally and regionally.
  • Villanova University
    Director Of Marketing
    Villanova University Jun 2009 - Dec 2017
    Villanova, Pennsylvania, United States
    Responsibilities included: • Creating and implementing integrated marketing strategies and tactics to attract, engage, and enroll exceptional domestic and international undergraduate and graduate students.• Optimizing key marketing functions by employing evidence-based decision-making processes.• Increasing public awareness and elevating the university’s reputation among vital constituencies and audiences through a comprehensive research-driven rebranding initiative.• Recruiting, nurturing, and guiding a team of direct reports who have become renowned across the university for strategic and tactical thinking, creativity, attention to detail, and dedication to client satisfaction.• Establishing long-term project plans and schedules for large-scale initiatives, such as annual student recruitment campaigns, major website upgrades, and onboarding significant marketing-related web-based platforms, to facilitate apportionment of human and financial resources.• Cultivating and managing relationships with key vendors, including creative agencies, market research firms, media buyers, video production companies, and photographers, to timely obtain superior deliverables and maximize value.
  • Southwest Wisconsin Technical College
    Director Of Marketing And Public Relations
    Southwest Wisconsin Technical College Aug 2002 - Mar 2009
    As the chief marketing and communications officer, roles and responsibilities included:• Leading a team of professionals responsible for marketing, communications, graphic design, photography, and website management at the college. Results included elevated awareness and perception, increased enrollment, and greater private financial support of the college's nonprofit foundation to fund scholarships.• Spearheading a winning campaign in support of the college's first ballot measure, which generated $31.9 million to finance campus expansion.• Improving delivery of outbound communications and increasing favorable public exposure by redesigning and upgrading the website, converting the college newspaper to an online publication, and upgrading infrastructure and programming of the cable access TV station and on-campus digital signage.• Planning and directing activities and events that attracted the public to campus in record numbers and elicited positive media attention. • Helping to shape policy related to public funding of Wisconsin's technical colleges as a member of a technical college advocacy group by bolstering relationships with state lawmakers and the governor's office.
  • Independent Consultant  •  Cybersettle Inc.  •  Jams, Inc.
    Marketing And Business Development Professional
    Independent Consultant • Cybersettle Inc. • Jams, Inc. Apr 1994 - Aug 2002
    As an integrated marketing and communications professional concentrating in business development, I stimulated the growth and profitability of B2B and B2C enterprises that produced products or delivered services to clients gleaned from larger target audiences.Areas of strength include:• Performing research to help distinguish and position companies in the marketplace in order to facilitate market penetration and drive revenue growth.• Creating, executing, and evaluating comprehensive marketing plans comprised of paid and earned media campaigns, events, seminars and workshops, and in-person sales activities to attract, engage, convert, and retain clients.• Increasing client loyalty by championing delivery of exemplary service at all customer touch points.• Enhancing profitability by developing and implementing policies, procedures, and controls designed to increase efficiency in a variety of areas, including marketing and selling, project planning, production scheduling, procurement, and budget management.• Advocating for the resolution of business-related disputes through facilitated negotiation rather than litigation.
  • Associate And Sole Practitioner
    Attorney At Law
    Associate And Sole Practitioner 1989 - 1994
    Southern California
    Represented clients in a wide array of civil matters involving real estate, commercial and residential construction, professional liability, professional licensing, personal injury, property damage, and insurance coverage.

Peter E. Bickel, J.D. Skills

Medical Devices New Business Development Marketing Strategy Healthcare Product Development Sales Management Orthopedic Public Relations Marketing Social Media Marketing Leadership Social Media Editing Project Management Public Speaking Strategic Planning Management Higher Education Marketing Communications Non Profits Nonprofits Training Advertising Crisis Communications Integrated Marketing Digital Marketing Email Marketing Event Planning Strategy Online Advertising Brand Management Market Research Online Marketing Nonprofit Organizations Business Development Brand Development

Peter E. Bickel, J.D. Education Details

Frequently Asked Questions about Peter E. Bickel, J.D.

What company does Peter E. Bickel, J.D. work for?

Peter E. Bickel, J.D. works for American Baptist Home Mission Societies

What is Peter E. Bickel, J.D.'s role at the current company?

Peter E. Bickel, J.D.'s current role is Integrated Marketing Strategist | Brand Champion | Avid Storyteller | Problem-Solver.

What is Peter E. Bickel, J.D.'s email address?

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What schools did Peter E. Bickel, J.D. attend?

Peter E. Bickel, J.D. attended University Of California, Davis, California Polytechnic State University-San Luis Obispo, Santa Barbara City College.

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Peter E. Bickel, J.D. has interest in Automobile Racing (Especially Formula 1), Public And Media Relations, Cooking, Governmental Relations, Home Remodeling And Renovation, History.

What skills is Peter E. Bickel, J.D. known for?

Peter E. Bickel, J.D. has skills like Medical Devices, New Business Development, Marketing Strategy, Healthcare, Product Development, Sales Management, Orthopedic, Public Relations, Marketing, Social Media Marketing, Leadership, Social Media.

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