RapidWorks is the job management software heavy equipment companies trust to run their business.Work smarter, get paid faster, and get the most out of your fleet with RapidWorks.

Retained to advise the board of directors and leadership team on product strategy and execution.

Recruited by the board of directors to grow revenue and acquire new upmarket customers by transforming Repsly’s offering and go-to-market for B2B SaaS.Head of Product Management & Marketing (CMO and CPO dual role) - Led 3x growth in ARR by transforming product and go-to-market moving from SMB to Mid-market and Enterprise, replaced CEO & founder as the product management and strategy leader. - Re-positioned product strategy and GTM based on analytic solutions with embedded business intelligence (BI) for retail supply chain data enabling customers to increase sales performance in-store. - Delivered integrated solution using AI image recognition, to identify products on retail shelves and generate supply chain metrics for on-shelf availability and market share. - Developed inorganic company growth strategy, identifying 200+ tuck-in acquisition targets. Drove diligence and selection process working with investors. - Built the marketing and product management teams to 15+ headcount, hiring and managing all product management, UX design, demand gen, content marketing, PR, events, and product marketing with orgs in EU (Croatia) and US, including VP Marketing and Dir Product Management. - Led the re-branding and re-launch of the company strategy, including new brand, website and new account-based marketing (ABM) program. - Led all aspects of product management for Repsly's products. Responsible for driving the US and EU-based (Croatia) dev teams and for roadmap, design, pricing, packaging, and GTM. - Responsible for all aspects of marketing execution and delivery including demand generation, product marketing, content marketing, branding, PR, design and web development.

Promoted to gain market share for BIM 360, define a new go-to-market, and launch new B2B SaaS construction tech products.- Hired and scaled up product marketing, content marketing, and demand generation teams to reach construction companies for the BIM 360 brand of products.- Drove innovative marketing campaigns to gain large YoY increases in subscribers and ARR by targeting specific buying personas in general contractors, speciality subcontractors, and building owners.- Coordinated directly with Autodesk's CMO and CPO on construction industry products growth strategy.- Transformed marketing execution by implementing the first Agile Marketing program at Autodesk.- Winner of company innovation and excellence award in business strategy and marketing.

Promoted post Autodesk's acquisition of Vela Systems to lead the growth and development of BIM 360, Autodesk's premiere SaaS B2B construction tech product.- Drove consecutive years of rapid growth and adoption as the chief product manager of BIM 360 Field, the leading product in the platform.- BIM 360 Field was the largest construction-focused SaaS app at Autodesk, and was one of the fastest growing products in Autodesk's history (since 1982), noted in earnings calls and press coverage.- Managed teams of product managers and multiple global development teams using agile development processes through numerous releases and product launches.- Developed and executed all aspects of product vision and strategy, working directly with C-Level staff. - Convened global customer councils with industry leaders to guide product strategy and roadmap.- Closed multiple enterprise deals with the largest global companies in the construction industry.

Recruited by the founder and CEO to lead product management and launch the Vela Systems SaaS cloud-based B2B construction tech platform.- Pioneered the digital transformation of construction management software by leading product as part of the Vela executive leadership team.- Drove strategy that led to Autodesk's acquisition of Vela in 2012 for a strategic multiple.- Partnered with sales to close major deals with the largest construction companies in the world including Skanska, Turner, Balfour Beatty, and others.- Led the tuck-in acquisition and integration of a company that enabled navigating the first BIM (3D) construction models on mobile phones, built on a gaming engine.- Drove agile (SCRUM) development teams. Defined the product release process and managed prioritization and coordination of all project delivery.

Recruited by Chief Marketing Officer and Chief Technology Officer to grow revenue by defining and launching new SaaS B2B enterprise software products utilizing RFID (IoT) sensor data from the retail supply chain.- Leading a team of product managers and UX designers, with developers in the US and India, I launched the CPG industry's first enterprise SaaS IoT applications based on RFID sensor data for leading CPG companies and retailers including P&G, Kimberly Clark, and others.- Granted US patent for innovating supply chain solutions using RFID (IoT) data to automatically detect out-of-stock products in retail stores.

Recruited by the leadership team and founders from the MIT Media Lab and Sloan School of Management to create a new category of SaaS B2B enterprise software (Supplier Relationship Management) based on IP from MIT research.- Working directly with the board of directors and leadership team, I led the product management team, launching and managing all aspects of the Frictionless Commerce SRM product from zero to scale, ultimately leading to SAP acquiring the company.