As Chief Marketing Officer, I oversee all three distributions channels: Independent Agent Sales, Strategic Partnerships, and Direct To Consumer resulting in a 20% growth in new business within our desired, profitable segments. All during the hardest P&C insurance market in recent memory.Additionally, given the state of the Home Insurance market, meaningful strategic decisions were required to improve bottom line results inclusive of: commission management, moving of coastal and non-profitable policies to mitigate increases in re-insurance, tactical pull back across sub-channels, etc.

Managed combined media and partnership budgets of > $125M annually.Led the display, social, native and creative team through hyper-growth to 2,325% growth in profit (from $850k ARR to $20M ARR) within 18 months through on-boarding of new media sources and buying approaches, and delivering optimization through robust processes and thorough A/B testing. Channels included: Google, Yahoo, Taboola, Outbrain, Criteo, Facebook, Instagram, TikTok, CJ and myriad other affiliate, influencer and media platforms.Focused on premium Consumer Experiences through the entire engagement and acquisition funnel. Built branded experiences and flows and performed exhaustive conversion rate optimization both on and off site.On the back of this success, subsequently assumed responsibility for the 3rd party/partnership lead generation program growing revenue 80% ($53M ARR to $96M ARR) and profit 60% ($22M ARR to $35.5M ARR) within 9 months and building a partner services practice making EverQuote the easiest and fastest partner with which to work.Led the product and engineering teams in developing, hardening, and, where necessary, decommissioning/replacing components of our MarTech stack. Inclusive of (but not limited to): Ad Server, DMP, DSP, Tag Management, Internal Bidders, etc.Developed company-wide operating plans and marshaled resources as needed across the organization to ensure successful execution.Supported Finance in performing due diligence across multiple acquisitions.

Oversight of all HR, Finance, Accounting and Media Buying Operations servicing major consumer brands such as: Zappos, Planet Fitness, Wolverine, HTC, etc

Oversee all daily operations of our RTB, Programmatic, Audience-driven DSP including: ad operations/delivery, account management, product management and oversight of full-service ad business P&L.Responsibilities included:- Oversight of Ad Operations, Account Management, Pre-Sales, Publisher Operations and Platform Operations- Management of company advertising campaign portfolio to exceed profitability goals- Built the Ad Operations and Service team from the ground up from $0 to currently service greater than $30M of ad spend- Partnered with sales to design client solutions that are robust and sustainable- Provided in-field sales support/executive selling- Implemented processes and best practices to minimize errors and maximize revenue contribution- Acts as a client/agency consultant to educate on the programmatic/RTB space and how CS can help develop solutions- Managed publisher relations to maximize optimization opportunities for our clients- Works with R&D and product to enhance our white glove, IO based business and support and perfect our self-service offering

Partnered with the CRO to maximize revenue while being mindful of net revenue and the impact on the company's bottom line consistently exceeding goals.Exceeded net revenue goals consistently by 20-30%.Maintained a client retention rate of > 70% in a very volatile industry.Set framework for deal-potential identification allowing the organization to focus resources on clients that provided the best growth opportunity.Streamlined deal intake process to mitigate imbalance between LOE and revenue/net-revenue potential. ChoiceStream delivers advertisers the highest quality audiences at scale by directly asking people what they like, what they want, and what they think. The company uses this 1st-party, self-declared data to filter the best prospects from broadly available 3rd-party data. The company delivers high impact digital branding and metrics-driven campaigns for both agencies and brands. ChoiceStream is an innovator in advertising technology, powering campaigns through proprietary, first-party data collected by its owned and operated subsidiary, pollshare.com, and its class-leading optimization technology.

Defined standard operating procedures to maximize revenue and net revenue while delivering full funnel performance on client advertising budgets.Researched and implemented new media opportunities to maximize reach and optimization potential.Worked with product development team to expand and simplify tools used internally by the ad operations team and eventually rolled out via our self-service platform.

ChoiceStream is the leading provider of personalization and recommendation services for the retail and media/entertainment verticals.Responsibilities include scoping projects, creating project plans and supporting implementation documentation, over-see account teams comprised of cross functional resources, maintain relationship with client management as well as technical staff. Additionally, perform numerous business development roles: writing RFP responses, attend industry trade shows and support pre-sales effort.Managed projects for major retail/entertainment companies including: Borders AT&T EchoStar Staples

Repatoo's online auction feedback management tool enables online auction users to mobilize their online reputations and take them with them wherever they decide to transact on the Internet.The robust platform on which it operates currently serves a rapidly growing user base of 7500 users and makes approximately 100,000 impressions per day of dynamic reputation data.