Peter Blair Email & Phone Number

Cambridge, Ma, Us

Pickle Robots unload trucks. Pickle Robots help solve labor availability challenges, improve warehouse throughput, and make loading docks safer by autonomously unloading non-palletized trailers and ocean freight containers.

Bedford, Massachusetts, Us

At Berkshire Grey (Nasdaq: BGRY), we believe it’s time to radically change the essential way we do business. Our game-changing solutions combine AI and Robotics to automate omni-channel fulfillment for enterprises serving today’s connected consumers. By transforming pick, pack, and sort operations, our technology is a fundamental engine of change that moves you forward.

As the VP of Marketing, Peter led a world-class team that created awareness, generated leads, built content, and provided sales enablement. Marketing at Applause delivered measurable results that built the brand and grew the company. Applause empowers companies to deliver great digital experiences – from web and mobile to wearables, IoT and beyond. By combining testing services, software tools and a SaaS platform, Applause helps the world’s most recognized brands achieve the digital quality they need across every device, operating system, carrier, location and other criteria that their customers value. Thousands of companies – including Google, FOX, Amazon, BMW, Michael Kors and Uber – rely on Applause to ensure great digital experiences for their users.

Gloucester, Massachusetts, Us

As Vice President of Global Marketing at Tradestone, Peter was brought in to re-vamp messaging, positioning, lead generation and sales enablement in support of the company's global growth and product expansion initiatives. TradeStone builds applications and extended trading communities that deliver increased market share and improved margins for retailers, brand manufacturers and suppliers. Their product innovation platform is used by the global retail community to find, design, source, buy and sell both private label and branded goods.

As the Head of Marketing reporting to the President & COO, Peter drove global marketing strategy and execution. He managed a professional team focused on lead generation, PR, content creation, branding, messaging, sales tools, SEO, social media, events and thought leadership. Kiva Systems (now Amazon Robotics) designs, builds and installs innovative technology solutions that streamline distribution operations for eCommerce, retail, medical device and consumer packaged goods enterprises. During Peter's tenure Kiva grew from less than $15 Million to $100+ Million in annual revenue and the global pipeline stood at $600+ Million when the company was acquired by Amazon.com for $775 Million. Some of Kiva’s customers included: Staples, Walgreens, the Gap, Office Depot, Saks Fifth Avenue, Toys ‘R’ Us, Crate & Barrel, Owens and Minor, drugstore.com, DJO, diapers.com, and Gilt Groupe.

Us

As Director of Marketing for the company, Peter lead all global marketing functions and reported directly to the CEO. Reva Systems was founded in 2004 to provide network software and hardware that makes implementing and managing Radio Frequency Identification (RFID) technology suitable for enterprise-wide rollouts across retail, distribution and manufacturing environments. Reva’s customers included: HP, Dow Corning, Sony, Dole Foods, Boeing, Swiss Post and Metro Group retailers in Europe.

Cuyahoga Falls, Oh, Us

As the Director of Inventory Management, Peter built a specialized team and implemented new systems to centralize inventory planing and order management while streamlining new product introductions for 94 company owned wholesale distribution centers. Alside, a division of Associated Materials, is a national manufacturer and distributor of building products. The company maintains an integrated network of manufacturing plants, company owned wholesale distribution facilities and channel partners.

Peter was recruited to Viewlocity, a global supply chain software start-up, by colleagues from IBM. At Viewlocity, Peter managed the life-cycle of two software application suites. His primary focus was Viewlocity’s TradeSync product line, which provided web-based access to shipment, inventory, and order event management across extended enterprises and trading communities. He also lead the introduction of a secondary product offering that provided web-based collaboration and execution of direct B2B procurement and fulfillment transactions. He was responsible for managing product requirements, launch planning, marketing collateral, sales training and competitor analysis.

Armonk, New York, Ny, Us

As a Senior Consultant with IBM's Distribution Industry Solution Unit (DISU), Peter specialized in business transformation, re-engineering and strategy. He lead projects for retail and consumer packaged goods clients including: A&P Supermarkets, Philip Morris, Superior International and IBM. For IBM’s internal Supply Chain Business Task Force, Peter served as project manager for the engagement which analyzed opportunities in the supply chain business space and proposed a comprehensive go-to-market strategy that leveraged IBM’s applicable assets.

Atlanta, Georgia, Us

As Director of Distribution (Logistics), Peter lead operations at regional building material distribution centers, a central import distribution center, and cross-dock facilities serving all retail stores from Richmond, VA to Portland, ME and as far west as Minneapolis. Peter managed a combined annual budget of $15 million with full P&L responsibilities for all operations, 8 direct reports and 300+ employees. Earlier in his career, as a Distribution Center Manager, he planned, staffed, opened and ran the company’s first distribution center in New England, and as an Assistant Manager ran various departments across all shifts at distribution centers in Georgia, Florida and New Jersey.

Bachelor, Operations Research & Industrial Engineering

Diploma, College Prep